Coca-Cola

Coca-Cola is one of the most extensively advertised products in the USA. So, Coca-Cola is committed to local markets, paying attention to what people from different cultures and backgrounds like to drink, and where and how they want to drink it. With its bottling partners, the Company reaches out to the local communities it serves, believing that Coca-Cola exists to benefit and refresh everyone it touches.

In the USA the Coca-Cola beverage is sold in glass bottles, aluminums cans and plastic bottles. The contour bottle has been used extensively in the USA since 1938. From the 1960s the drink has been sold in cans as well as in the contour bottles. Since the 1970s Coca-Cola has been sold mainly in plastic bottles. Notwithstanding this, the contour bottle has remained a mark or sign which is readily recognized by its shape alone as the "Coca-Cola" or "Coke" bottle. Since 1994 a significant proportion of the marketing of the Coca-Cola beverage in the USA has used or promoted the image of the contour bottle. Cans of the drink include a pictorial representation of the contour bottle, and Coca-Cola advertisements regularly feature