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By:   •  Essay  •  490 Words  •  May 13, 2010  •  887 Views

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Coca

Fact The results of product tests conducted by TNO Nutrition and Food Research

Laboratory in the Netherlands is conclusive and is available on The Science Behind

Our Quality web page.

4 Myth International companies like Coca-Cola are "colonizing" India.

Fact The Coca-Cola business in India is a local business. Our beverages in India are

produced locally, we employ thousands of Indian citizens, our product range and

marketing reflect Indian tastes and lifestyles, and we are deeply involved in the life of

the local communities in which we operate. The Coca-Cola business system directly

employs approximately 10,000 local people in India. In addition, independent studies

have documented that, by providing opportunities for local enterprises, the Coca-Cola

business also generates a significant employment "multiplier effect." In India, we

indirectly create employment for more than 125,000 people in related industries

through our vast procurement, supply and distribution system.

5 Myth

Farmers in India are using Coca-Cola and other soft drinks as pesticides by spraying

them on their crops.

Fact Soft drinks do not act in a similar way to pesticides when applied to the ground or

crops. There is no scientific basis for this and the use of soft drinks for this purpose

Coca-Cola India no. 1-0085

26

would be totally ineffective.

In India, as in the rest of the world, our products are world class and safe and the

treated water used to make our beverages there meets the highest international

standards.

cold drink brands sold in and around Delhi contain a deadly cocktail of pesticide residues". According to tests conducted by the Pollution Monitoring Laboratory (PML), three samples of twelve PepsiCo and Coca-Cola brands from across the city were found to contain pesticide residues surpassing global standards

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