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This assessment concerns an entrepreneurial venture that, in the recent past has displayed a period of sustained growth

Essay "This assessment concerns an entrepreneurial venture that, in the recent past has displayed a period of sustained growth " from category Literature and Language

Strategic report on the case study eBay in 2002 : The Challenges of Sustained Growth Contents Executive Summary Background Introduction The beginning of eBay Target market and growth of online auction industry Sustaining Growth in the midst of increasing competitive pressures Competitive Environment Analysis Assessment of eBay strategic capabilities eBay ‘s core competence Strategic Recommendations Stay-on-offensive strategy Bibliography Executive Summary A pioneer and a market leader in the online auction industry , eBay has been able to grow the business significantly in the last decade amidst turbulent times for many contemporary dotcom companies . eBay ‘s business model proved to be a success and its success story had been much followed not only by investors , but many regular people as well . From its initial revenues of 32 million , eBay had been able to grow its business to 782 .82 million in just five years . Their great success is hinged on the large community they have built , and the close relationship with the community in building trust and camaraderie in eBay marketplace . More importantly , eBay ‘s strategy to focus on a niche market and differentiate itself through strong brand management and continuous improvement in the roll-out of value-added services has enabled the company to defend the market leadership in the industry .While many new competitors have entered into the industry , eBay continued to set its sight in serving and