Concept Paper

Background

More businesses today are integrating social responsibility in their strategic business plans even before a product or service is rolled out to the public. Social responsibility plays a pivotal part in determining a business's profitability and more importantly its sustainability over the long run.

While a majority of professionals are aware of CSR issues, youth in general are often unaware and in most cases rarely catered to by civic societies until they enter the workforce. [stat] of the colleges and universities offer electives which touch on social responsibility but do little to enhance understanding beyond the classroom setting.

With isolated discussions of CSR in a students' academic life, this noticeable void is becoming increasingly larger, costlier, and time consuming whereas no collective effort is being made to educate and mentor the youth (ages 14-24) before they enter the workforce.

Youth Leadership Initiative

A crucial theme to CSR sustainability is the need to reinvigorate the cycle of innovation and sustenance through future generations. With [stat] of the youth population under the age of 19, it is imperative to engage this segment of the population in order to pursue sustainable development for future generations.

YLI, Pakistans' leading CSR citizen organization is set to embark on a ground breaking initiatives geared at the country's future leaders.

Why should you fund this program?

Working with the premier educational institutes in Pakistan, YLI will engage student leaders across all disciplines of study. This innovative initiative seeks to foster a greater working relationship with the country's future leaders. Be it a future politician, business owner,

The Business Case: Starting Early

To create and foster a leadership group which will enable youth of Pakistan to generate awareness and proactively provide solutions to issues surrounding CSR in their local communities. No such forum either as individuals or collectively in groups, exists which can guide and cater to the needs of this