Define Marketing

As far as technology is concerned, a company is forced to be well or moderately developed depending on its growth or the market share that wants or is able to compete. Not only due to high production -because of the giant number of products it needs to produce- but also in order to maintain the competitive advantage, the company has good, fast and efficient service in a healthy environment with unskilled staff though and the equipment doing the most of the work. The organisation has always to deal with the last factor, the financial influences. Unemployment, interest rates and disposable income are a few examples of this factor. With more than 30.000 shops in 121 countries helped a lot of countries to reduce their unemployment level. In many countries the shops (approximately 5000) are sold to local owners and in many cases (like in Cyprus) the raw materials are provided by the countries resources. An example to support the company's good will is to that the company has sent necessary equipment and specialists to show how to produce the burger rolls at a local bakery company