Dell Computer Corporation

Dell Computer Corporation

SYNOPSIS In this report an examination will be made of the production and logistics system of Dell Computer Corporation. Emphasis will be placed The important aspects of Dell’s product/ serviceon the following: How effective is the firms resource planning procedures? Dells internal and external logistics process The key difficulties - potential points of failure in the Dell’s logistics process How technologies are being used or can be used to make the logistics function more efficient/effective? What is Dell Computers all about? Michael Dell founded Dell Computer Corporation in 1984 having only $1000 start-up capital. To date, his business has grown to become the second largest computer systems producer in the world, with average daily sales of more than $5 million. The ‘hub’ of Dells production system is based in the U.S (Round rock, Texas), while other factories are located in Nashville, Tennessee, Limerick, (Ireland), Penang, Malaysia, Xiamen, China and Eldorado do Sul, Brazil. Dell has offices in thirty-four countries around the world and sells