Distance Learning Pitch for High Ranking officials and Ceo

Business, Other

Year 3

Hi,

Imagine you have a meeting with the CEO and other high-ranking officers of a company that invests in distance learning start-ups. Your objective is to obtain a loan for a distance learning company that you would like to start. Fortunately, you have a mentor to whom you can turn for help.

Using a business-like tone and format, compose a letter that would be suitable to send as an email to this mentor. Address the following so that your mentor can be of assistance to you:

1. Analyze the audience (be creative and imagine who the CEO and other officers are).

This means answering the questions: What would be important to this type of audience? What would they be most interested in learning from you? Who are they? What do they know and expect? What do they feel?

2. State the objectives for your presentation.

"As a result of my presentation the audience will..." and "identifying exactly what you want your audience to do, say or know as a result of your talk."

3. List topics that will be covered in the presentation

4. Select a medium for your presentation to the CEO and explain why you chose it.

Mediums of communication are described in detail on pps. 17-19 of the Munter book.

5. Determine the image you wish to portray at this presentation and provide details on how you will project this image and what could help you do this.

How do you want to come across to the CEO and high-ranking officers? What image do you think will impress them, and how specifically can you project this image? (Hint: what kind of clothes, vocabulary, speaking style, and delivery tools will help you project this image.)

I have responded to the questions individually, so it will be fairly easy to tweak and format into e-mail format. I have provided links to other material as well. Good luck with your studies.

1. Analyze the audience (be creative and imagine who the CEO and other officers are)

2. State the objectives for your presentation

3. List topics that will be covered in the presentation

4. Select a medium for your presentation to the CEO and explain why you chose it

5. Determine the image you wish to portray at this presentation and provide details on how you will project this image and if there are things that can help you do this

1. Analyze the audience (be creative and imagine who the CEO and other officers are)

The CEO and other high-ranking officers are somewhat apprehensive and have limited knowledge about distant education. The audience’s apprehension is expected due to the current market, as some commercial distance-education ventures are already beginning to revise their business plans in light of financial insecurities or shortfalls. In fact, several recent projects have found that it is not easy to attract outside financing to their for-profit venture.

2. State the objectives for your presentation

1. To present a business platform that is grounded in the target market needs (i.e., distant education market)

2. To sell my ideas to the audience

3. To get the loan for the distant learning company

3. List topics that will be covered in the presentation (some to consider are:)

1. Distant Education is on the rise

2. Differentiate the characteristics of successful distant education companies from the unsuccessful ones

3. The apparent gap present in the market that will be filled by this company

4. The cost and differential advantage of my company

5. Technology increases the Demand of Product

6. The new technology available

7. Good Investment

(http://www.findarticles.com/p/articles/mi_m1563/is_9_18/ai_65069628)

4. Select a medium for your presentation to the CEO and explain why you chose it

Power Point could be the medium