Easycar

The company strives to provide value to the consumer whilst maintaining quality. The company defines quality as meeting or exceeding consumer expectations. easyGroup started business with easyJet in 1995. EasyJet used a low cost strategy providing value to the consumers at the lowest cost possible. This was down by cutting down costs by the elimination of middlemen in reservations, no-frills service and aggressive yield management policies. This served as a business model for extending the brand to the dozens of industries it today operates in, including travel, leisure, telecom and personal finance.

easyCar also follows this model with over 95 percent of the bookings made through the company web site. The rest five percent is made through phone reservation system by the company. This eliminates the cost of intermediaries in the reservation system. Easy car strives at utilizing 100 percent of the fleet so as to generate the maximum possible revenue. easyCar expanded into locations that proved successful already with the easyJet consumers. This ensures that they are venturing