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Google Enigma

By:   •  Essay  •  321 Words  •  March 14, 2010  •  894 Views

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Google Enigma

Whenever a company becomes very successful in a short period of time, it eventually draws the attention of corporate executives and even the general public. Moreover, it comes to be presented as a new business model for success. This article argues the idea of Google's marvelous success over a few past years and it's possible adaptation to other businesses to see if that works for others too or not.

With the question comes, the argument comes. We know the Google is all innovative in it's businesses, but this innovativeness is a cause of its success or a product of its success?

It is hard to explain it right now, but there are some clues to its success in its business model that we can see.

Most of Google’s success and all of its profits can be traced to three innovations: the first a brilliant insight into the organization of information, the second a creative act of imitation, and the third a breakthrough in the engineering of computer systems.

Google does not seem to be in one business by its competitors, actually the corporates in businesses like newspapers, TV networks, book publishers, movie studios, etc sees

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