Inside Starbucks
By: Janna • Case Study • 442 Words • April 29, 2010 • 1,077 Views
Inside Starbucks
Inside Starbucks
The baristas (employees are referred to as 'Partners') in each store work in different shifts throughout the day, usually divided into two (AM and PM), or three (morning, afternoon, evening) shifts. Each shift usually has two or four baristas (the number may change, depending on customer flow of the specific store), who share different duties throughout the shift.
Usually, stores are internally divided into the backline, where the baristas work and serve customers; and the back, usually referred to as the back room, bathrooms, and so on. Unless very small, the store also has a cafй section, where the customers can sit down with their drinks.
Behind the counter, the floor is divided into several sections. These are:
1. The POS (Point of Sale, aka The Register) - This is where orders are placed, called, and paid for. Pastries are served from here as well as brewed coffees and teas.
2. The Beverage Station - This area is usually broken down into two sections, The Espresso Bar and the Cold Beverage Station.
1. The Espresso Bar - This is where most hot beverages are put made/put together, all except for the Coffee of the Week and the brewed tea. A large majority of drinks served at Starbucks go through this station even if they don't require espresso shots.
2. The Cold Beverage Station - This is where Frappucino® Blended Coffee Beverages, Frappucino® Blended Creme Beverages, and Iced Teas and Iced Coffees are made and then served. This station is not always manned unless there is a high volume of sales for cold beverages at a specific location