Introduction of the Coca-Cola Company

1. Introduction Of The Coca-Cola Company

The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola's headquarters are in Atlanta, Georgia, in the United States of America. It is best known for its flagship product, Coca-Cola, and is one of the largest corporations in the United States. Its primary rival is PepsiCo, a company based in Purchase, New York.

Coca-Cola was invented by druggist John Stith Pemberton in 1884. According to the 2005 Annual Report, the company sells beverage products in more than 200 countries. In general, The Coca-Cola Company (TCCC) only produces syrup concentrate which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise. The Coca-Cola Company offers nearly 400 brands in over 200 countries, besides its namesake Coca-Cola beverage. Recent acts by the Coca Cola Company which are claimed to have had positive social implications include: promoting Diversity, HIV / AIDS in Africa and charitable giving.

Coca-Cola Company is one of numerous competitors in the commercial beverages market. Of the approximately 50 billion beverage servings of all types consumed worldwide every day, beverages bearing trademarks owned by or licensed to company account for more than 1.3 billion.

1. Logo Of The Coca-Cola Company

1.1. Mission

Everything we do is inspired by our enduring mission:

• To Refresh the World... in body, mind, and spirit.

• To Inspire Moments of Optimism... through our brands and our actions.

• To Create Value and Make a Difference... everywhere we engage.

1.2. Vision

To achieve sustainable growth, we have established a vision with clear goals.

• Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.

• People: Being a great place to work where people are inspired to be the best they can be.

• Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples’ desires and needs.

• Partners: Nurturing a winning network of partners and building mutual loyalty.

• Planet: Being a responsible global citizen that makes a difference.

1.3. Values

The Coca-Cola Company is guided by shared values that