Kuiper Leda Supply Chain Defense Report
By: Fonta • Case Study • 316 Words • May 2, 2010 • 1,185 Views
Kuiper Leda Supply Chain Defense Report
Kuiper Leda Supply Chain Defense
Introduction
Kuiper Leda Inc. is an electronic components manufacturer. It specializes in the production of Electronic Control Units (ECUs) and sensors for the automotive industry. Its clients include automobile manufacturers and Original Equipment Manufacturers (OEMs) for the Automotive Industry.
The company has been in operation for the past 10 years. It began with an investment of $100 million and the revenue has touched $400 million this year. Kuiper Leda has an assembly plant that assembles ECUs and a production line dedicated to microchips.
The company has recently entered into another product line: Radio Frequency Identification Devices. Kuiper Leda now has installed a new production line for Radio Frequency Identification Device (RFID) Tags. The line has been in operation for nearly six months. Its strong technology base has enabled it to make progress in the international Market.
Kuiper Leda has been working with smaller customers and has a daily capacity of 1,250 units for ECUs and 250 units for RFIDs. Although Kuiper Leda is smaller than its competitors, it is known for quality and delivery responsiveness.
Kuiper Leda will have an opportunity to exploit its RFID capability with a large consumer. This large consumer is a channel distributor with a significant customer base. Kuiper Leda