Leadership - Theory and Practices

? Toyota Automobile Corporation

The Toyota motor corporation is a Japanese car manufacturer, which is the world's second largest manufacturer from general motors. Regardless of this fact it is ranked first in terms of profitability, its net worth and revenue collection. Toyota Corporation was founded in the year 1937 by a successful businessman Mr. Kiichiro Toyoda. The company is a corporation in the Toyota City in Tokyo. The company comprises of more than 317,000 people working for the company as its dedicated employees. It was right after the World War I that the company saw its first blossom. In 1934 Toyota Industries created its first ever product by the name Type A engine which rocked the market of automobiles. Right then many other major automobile companies such as Ford knew that they got their rival and competitor. The company was none stop did creating new better cars which seemed to get better and better. In the year 1936, Toyota created a history by introducing a new passenger car- Toyota AA. Other famous Toyota brands which are very famous worldwide include Scion and Lexus. The company alone holds about 522 subsidiaries, and this makes the company the largest automaker in the world. In 2005 Toyota, combined with its half-owned subsidiary Daihatsu Motor Company, produced 8.54 million vehicles, about 500,000 fewer than the number produced by GM that year. Toyota has a large market share in the United States, but a small market share in Europe. It's also sells vehicles in Africa and is a market leader in Australia. Due to its Daihatsu subsidiary it has significant market shares in several fast-growing Southeast Asian countries.

According to the 2008 Fortune Global 500, Toyota Motor is the fifth largest company in the world. Since the recession of 2001, it has gained market share in the United States. Toyota's market share struggles in Europe where its Lexus brand has three tenths of one percent market share, compared to nearly two percent market share as the US luxury segment leader.

In the first three months of 2007, Toyota together with its half-owned subsidiary Daihatsu reported number one sales of 2.348 million units. Toyota's brand sales had risen 9.2% largely on demand for Corolla and Camry sedans. The difference in performance was largely attributed to surging demand for fuel-efficient vehicles. In November 2006, Toyota Motor Manufacturing Texas added a facility in San Antonio. Toyota has experienced quality problems and was reprimanded by the government in Japan for its recall practices. Toyota currently maintains over 16% of the US market share and is listed second only to GM in terms of volume. Toyota Century Royal is the official state car of the Japanese imperial family, namely for the current Emperor of Japan. Toyota has a big market share around the world. So the company should have a good communication technology so that they can contact with each other for business better. In 2008, Toyota achieved its long-held goal of becoming the No. 1 carmaker in the world, passing General Motors, which had been the leader since 1931. Shortly after Toyota gained that distinction, global auto sales plunged, leading to a loss for the fiscal year of $4.8 billion, the largest in the company's 72-year history. As Toyota returned to the black in late 2009, its reputation for safety and quality were battered by a series of recalls.