Learn How to Prepare the Aim and Objectives of the Proposal

Title

The Title is just a statement which reflects what your project is going to do, so it should be an Action or a Question.  For example,

For AM project title:

“Passenger Satisfaction: Improving in-flight services”

“Should Cathay Pacific set up a new branch of budget airlines?”

Aim

The aim of the project or dissertation.  

Try to answer:

1. What is this project about?
2. How important is the project?
3. Who might benefit from your research?
4. What are you going to do in this project?
5. What is your goal in this project?

Objectives

The list of measurable tasks, which will enable you to achieve your aim.  

Some general objectives could be:

1. Definition and knowledge of your research area/subject/question.  
2. Finding literatures for the discussion/information about the research question, such as (a) any positive, (b) negative views, and (c) suggestions etc. about the research questions.
3. Based on the (2), work out a questionnaire/survey.
4. Collect data using (3) from suitable respondents.
5. Analyse the data of (4) above.
6. Write the conclusion/suggestion based on (5).