Malaysia Airlines: Business Improvements and Strategy

Malaysia Airlines: Business Improvements and Strategy

Expand Malaysia Airlines when there is an opportunity available. Malaysia Airlines should deploy new routes to Zurich, Madrid, Athens, Kuwait City, Doha, New York, Hawaii and Christchurch. Don't ask about the load factor because there is so many ways to improve the load factors by simply marketing strategy, product offering and transiting before the final city. My suggestion or my point of view is Malaysia Airlines should introduce new business class on their fleet. Current business class seat are small in size and are not full flat lie bed. Besides that, Malaysia Airlines could deploy on the following routes:

1) Kuala Lumpur - Doha - Muscat - Doha - Kuala Lumpur

2) Kuala Lumpur - Kuwait City - New York - Kuwait City - Kuala Lumpur

3) Kuala Lumpur - Tehran - Moscow - Tehran - Kuala Lumpur

4) Kuala Lumpur - Tokyo Narita - Honolulu - Tokyo Narita - Kuala Lumpur

5) Kuala Lumpur - Johannesburg - Sao Paolo - Johannesburg - Kuala Lumpur

6) Kuala Lumpur - Melbourne - Christchurch