Marketing Communication Nintendo

Table of contents

Introduction page 3

Company history and background page 3

Decline and come back page 4

Marketing strategy page 4

Evolution of advertising and methods page 4

Hands on sampling page 5

From weakness to opportunity page 7

Buzz marketing page 8

Sales promotions and methods page 9

Sponsorship page 10

Conclusion and Recommendations page 11

I. Introduction

a. Company History And Background

Nintendo started as a small Japanese business by Fusajiro Yamauchi near the end of 1889 as Nintendo Koppai. Based in Kyoto, Japan, the business produced and marketed a playing card game called Hanafuda.

In 1956, Hiroshi Yamauchi visited the US, and this is when he realized the limitations of the card business and