Marketing Communications Essays and Term Papers
2,225 Essays on Marketing Communications. Documents 1 - 25 (showing first 1,000 results)
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Starbucks Integrated Marketing Communication Campaign
Assessment: Individual Critique of a Current IMC Campaign – Part One Due Date: Wednesday 2nd April 2008 (week 5), 2.00pm Length: 1200 words maximum excluding Reference List Value: 12 marks Links to unit’s learning outcomes: This assessment is specifically linked to learning outcome 1 and 4. Key Task: An IMC campaign refers to a set of interrelated and coordinated marketing communications activities that centre on a single theme or idea that appear in different media
Rating:Essay Length: 371 Words / 2 PagesSubmitted: November 25, 2009 -
Integrated Marketing Communications Campaign
Integrated Marketing Communications Campaign The Pet Communicator Learning Team A Executive Summary Communication is the key to any successful relationship. Historically, man has always strived to communicate with fellow beings. Egyptians communicated with mirrors, carrier pigeons and the American Indians communicated with smoke. Early American inventors communicated with the telegraph and later the telephone allowed even more advanced communication. Computer technology eventually broke the international communication barrier and recently a communication milestone was achieved
Rating:Essay Length: 831 Words / 4 PagesSubmitted: November 30, 2009 -
Information Marketing Communications
1.0 Communicational Factors The given potentially lucrative youth market is made up of over 27million teenagers across four European countries (UK, Germany, France and Italy) with an estimated Ј24.8billion of purchasing power between them. 1.1 Marketing to this age group is often broadcasted in a way to suit the core of the target audience, thus wasting money trying to communicate a message that will prove unattractive to a large portion of potential customers. Inevitably, narrowcasting
Rating:Essay Length: 487 Words / 2 PagesSubmitted: December 2, 2009 -
International Marketing Communications
Running Head: INTEGRATED MARKETING COMMUNICATIONS Integrated Marketing Communications Integrated Marketing Communications Introduction “Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost” (Clow and Baack, 2004). XYZ, Inc. is launching a new hybrid technology vehicle, the Phantom, into the Canadian market. To manage and market this product
Rating:Essay Length: 736 Words / 3 PagesSubmitted: December 3, 2009 -
Marketing Communication Tools Ab.&fitch
MARKETING HOME ASSIGNMENT By: Szeremlei Pйter Seminar Leader: Kapitбny Jуzsef Module Leader: Dr. Tom Owens Topic: Communication Tools Abercrombie & Fitch Co. 1 Introduction In terms of the general perception of all of the marketing mix elements that a firm may employ, it is perhaps ‘promotion’ that is the most prominent ‘P’ in the ‘4 P’s’. In fact to many people promotion is marketing. Promotion is a part of a firm’s overall effort to communicate
Rating:Essay Length: 4,994 Words / 20 PagesSubmitted: December 6, 2009 -
The Marketing Communications Mix
The Marketing Communications Mix The product I have chosen to analyse is the sunsilk colour collection which is a range of shampoos to wash your hair. This is a range branding strategy which is a number ol related products grouped together. They are a shampoo, conditioner and leave in cream. The audience for this product is aimed at women in their 20s with blonde hair. This impression is given because the advert in the
Rating:Essay Length: 1,732 Words / 7 PagesSubmitted: December 9, 2009 -
Integrated Marketing Communications
Integrated Marketing Communications Integrated Marketing Communications is a concept that has been around for quite a long time. It is bringing together advertising and the marketing communications that are used. This concept has become a very important way for marketing departments to transmit a message to their target audience. The important factor is getting to know the customers, therefore the more knowledge of customer data shapes the marketing communications and advertising message that is
Rating:Essay Length: 633 Words / 3 PagesSubmitted: December 14, 2009 -
The Relocation of Marketing Communications Budgets
Why have marketing communications budgets been reallocated in recent years to increase expenditure on promotions and reduce spending on advertising? Discuss with reference to one example This report will examine some of the reasons why marketing communications budgets have been reallocated in recent years to increase expenditure on promotions and reduce expenditure on advertising. It will specifically examine the McDonalds Corporation in light of this growing phenomenon. An integrated marketing communications program, the promotion mix,
Rating:Essay Length: 1,098 Words / 5 PagesSubmitted: December 15, 2009 -
Marketing Communications Strategy
Leadership Research Paper-Learning Team-Week 2 Assignment- Fo’s Part Marketing Communications - Strategy In marketing communications, the single most important tactic is…Strategy. Too many marketers leap right into the details of communications without formulating a truly strategic plan. As seen throughout the “Managing across the Organization” simulation, Good Sport Company established a sound strategic communications plan which includes establishing goals, conducting and compiling research, identifying key audiences, defining messages, targeting media, and developing creative, cost-effective ways
Rating:Essay Length: 804 Words / 4 PagesSubmitted: December 18, 2009 -
Londonair Marketing Communications Plan
Institute of Business Administration & Management Assignment Kensington College of Business Report on Londonair Marketing Communications Plan to Mr. Ian Pirie Manager Director Subject: Marketing Management Professor: Neil Jones (KCB) Student Registration Number: 9876786 Date Issued: 18th March 2001 Hand in by: 6th May 2001 Kensington College of Business Wesley House, 4 Wild Court, Holborn, London, WC2B 4AU Phone: 020 7421 3683 Fax: 020 7404 6708 9876786 Table of Contents Unity Title Page 1.0- Introduction…………………………………………03
Rating:Essay Length: 390 Words / 2 PagesSubmitted: January 6, 2010 -
Ethics in Marketing Communication
Ethical Challenges in Marketing Communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. Marketers must understand the impact ethics have on marketing communications and develop Integrated Marketing Communication (IMC) strategies accordingly. This paper will discuss various ethical challenges facing marketers today, identify internal and external factors on IMC, and formulate two ethical
Rating:Essay Length: 1,128 Words / 5 PagesSubmitted: January 11, 2010 -
Marketing Communications Ford
Executive Summary This report highlights the importance of Marketing Communications; the role of Marketing Communications, analysis of the Automobile Industry and the analysis and practical application of Marketing Communication strategies by Ford Motor Co. the report also shows Ford’s Corporate Social Responsibility and the practice of Ethical Marketing. The targeting, segmentation and positioning by Ford are also analyzed. Finally the report provides recommendations on how to improve the marketing communications and suggest strategies that the
Rating:Essay Length: 2,616 Words / 11 PagesSubmitted: January 22, 2010 -
Action Plan for Marketing Communications
Action Plan for Marketing Communications Although advertising can be very expense, it is effective! Advertising is a good return on investment because image and brand recognition drive consumers to buy products and services. Therefore, Dirty Deeds Incorporated (DDI) must start an advertising campaign in order to familiarize and charm their target audience. This will assist DDI in moving past the introduction stage, and into the growth stage by establishing a strong and emergent customer base.
Rating:Essay Length: 1,424 Words / 6 PagesSubmitted: January 24, 2010 -
Marketing Communications Nintendo
Table of contents Introduction page 3 Company history and background page 3 Decline and come back page 4 Marketing strategy page 4 Evolution of advertising and methods page 4 Hands on sampling page 5 From weakness to opportunity page 7 Buzz marketing page 8 Sales promotions and methods page 9 Sponsorship page 10 Conclusion and Recommendations page 11 I. Introduction a. Company History And Background Nintendo started as a small Japanese business by Fusajiro Yamauchi
Rating:Essay Length: 2,322 Words / 10 PagesSubmitted: January 31, 2010 -
Analysis of Integrated Marketing Communications Campaign
IBMS, PT3 Diemen, April 2007 Analysis of integrated marketing communications campaign Dove Pro - Age. Prepared for: Menno van Voorthuizen Prepared by: Ewa Kozlowska (405825) Table of contents: 1. Introduction. 3 2. Marketing communications and branding. 3 3. Target groups and positioning. 4 4. Analysis of elements of communication mix, and message strategy. 4 5. Integration level of the communication. 6 6. Marketing communication objectives. 6 7. Building a relationship with customers. 7 8. The
Rating:Essay Length: 3,006 Words / 13 PagesSubmitted: February 4, 2010 -
Real Madrid, Integrated Marketing Communications
INTEGRATED MARKETING COMMUNICATIONS The Integrated Marketing Communications is a planning process designed to make an effective campaign by using all the different aspects of marketing communications such advertising , sales promotion, sponsorship, direct marketing, internet marketing or personal selling, to send a clear, consistent, competitive and credible message about the company. We can state that whit its Marketing Communication Strategy, the club has been able to create a very profitable visual impact and consumer credibility
Rating:Essay Length: 313 Words / 2 PagesSubmitted: March 21, 2010 -
Marketing Communication Nintendo
Table of contents Introduction page 3 Company history and background page 3 Decline and come back page 4 Marketing strategy page 4 Evolution of advertising and methods page 4 Hands on sampling page 5 From weakness to opportunity page 7 Buzz marketing page 8 Sales promotions and methods page 9 Sponsorship page 10 Conclusion and Recommendations page 11 I. Introduction a. Company History And Background Nintendo started as a small Japanese business by Fusajiro Yamauchi
Rating:Essay Length: 251 Words / 2 PagesSubmitted: April 7, 2010 -
Integrated Marketing Communications
Introduction Discussion of the concept Integrated Marketing Communications (IMC) is highly debatable with many varied views. This paper aims to discuss then main definitions, issues, dimensions benefits and barriers surrounding the concept/process. Definition of IMC The definition of integrated marketing communications continues to evolve and there is no shared agreement or meaning. Duncan and Everett (1993) claimed that it is hard to reach a definition of IMC because it is a process and concept. Scholars,
Rating:Essay Length: 1,511 Words / 7 PagesSubmitted: April 8, 2010 -
Understanding the Diffusion of Integrated Marketing Communications
Integrated marketing communications, a new concept in the advertising field, has been under research in terms of diffusion and development in English speaking countries. The article in review is going to enhance the research in countries where English is not the dominant language as well as try to address the argument of whether integrated marketing communications is simply a replication of what marketing and communications organisations had always done or a new promising concept. According
Rating:Essay Length: 628 Words / 3 PagesSubmitted: April 28, 2010 -
The Marketing Communications Mix
The Marketing Communications Mix A Consumer Service I have chosen to investigate Vodafone and their marketing campaign of the new 3G service. With 3G you can send and receive larger pieces of information. Not just voice, text messages and pictures, but video and music too. 3G allows you to: • Make video calls • Send video messages • Play the latest games • Listen to full music tracks • Watch TV on your phone To
Rating:Essay Length: 1,643 Words / 7 PagesSubmitted: May 1, 2010 -
Critically Discussed Issues, Dimensions, Benefits and Barriers Associated with Imc (integrated Marketing Communications) in Relation to Advertising Strategy and Planning in the Uk
“Critically discussed issues, dimensions, benefits and barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK” - by Chirag Rawal (BA in Marketing Management) Introduction We begin defining the two main aspects of this study. Even though there are many different views, descriptions and definitions of these two terms, I find it easier to adapt the one stated by Tony Yeshin (2006) in his book �Advertising’; �advertising is
Rating:Essay Length: 416 Words / 2 PagesSubmitted: May 14, 2010 -
Explain How Marketing Communications Can Be Used to Change Customers' Attitudes and Influence Customers' Behaviour
Explain how Marketing Communications can be used to change customers' attitudes and influence customers' behaviour The author in this essay will explain how Marketing Communications can be used to change customers' attitudes and influence customers' behaviour. There are different marketing tools that are used in this and they can create different responses from the customers being attempted to target. The author in this essay will be looking at answering the question by splitting it into
Rating:Essay Length: 2,835 Words / 12 PagesSubmitted: April 19, 2011 -
The Internet as a Medium of Marketing Communication
MASTER'S THESIS The Internet as a Medium of Marketing Communication YAN FENG PO LI Department of Business Administration and Social Science Division of Industrial Marketing and e-commerce Supervisor: Tim Foster Date: 04-01-2005 1 Abstract The Internet is changing the way businesses communicate with their markets. It gives the marketers new and unique opportunities in their communication. The advent of the Internet as added various new dimensions to the promotional management process. One dimension is that
Rating:Essay Length: 8,779 Words / 36 PagesSubmitted: May 20, 2011 -
Ibt Marketing & Communication
A ________________ IBT Marketing & Communication Who We Are ? IBT Marketing & Communication is a specialized marketing Communication, activation & event management company, devoted to providing marketing insights and perspectives to improve a company's performance or to augment a potential investor's valuation assessment. We sell solution in the areas of integrated marketing plans for any growth oriented company. The IBT Group help to answer the tough questions concerning the marketing dimensions of a business,
Rating:Essay Length: 2,772 Words / 12 PagesSubmitted: April 12, 2015 -
Market Research online Community
Market Researchers and Suppliers of Market Research have, readily available, the techniques and methods to be leaders in any vertical and/or niche market they decide to research and disseminate information to. Due to accelerating market dynamics, the information and feedback on the products they research is increasingly becoming a commodity. These researchers have, over time, become accustomed to the least expensive, quickest provider approach to get this information as it has become part of the
Rating:Essay Length: 565 Words / 3 PagesSubmitted: January 6, 2010