McDonald's Vs. Burger King Organizational Diagnosis by Fastalk Consultants
By: Stenly • Case Study • 267 Words • May 31, 2010 • 1,158 Views
McDonald's Vs. Burger King Organizational Diagnosis by Fastalk Consultants
Swot Analysis
McDonald's vs. Burger King Organizational Diagnosis by Fastalk Consultants In
diagnosing the McDonald's organization, the first issue we will examine is their
company goals. McDonald's has a goal of one hundred percent total customer
satisfaction. However, they do realize that this goal is not always attainable.
Therefore, if for any reason they do not meet that goal, they will do whatever
it takes to correct their mistake. McDonald's has a second company goal that
sets them apart from most of their competitors. McDonald's was founded on the
principle of giving back to the community, and that remains one of their primary
goals today. Through their charities, Ronald McDonald's House and Ronald
McDonald's Children's Charities, McDonald's has pumped millions of dollars back
into the community over the years. McDonald's customer service policy is laid
out in the McDonald's Guarantee. The McDonald's Guarantee states, Your food will
be hot. Your service will be fast and friendly. !
And your drive-thru orders will be double-checked right. If you're