Propaganda Techniques

Name Calling: giving an idea a bad label, a negative term that sticks.

Glittering Generally: opposite of name-calling, uses "good" words and phrases that have a positive "glittering" appeal. They are broad, vague, and often meaningless emotionally charged words.

Transfer: uses symbols usually, to carry over the authority, sanction and prestige of something respected and revered over to something else in order to make the latter acceptable. Usually patriotism, religion, religion, and associating yourself with someone popular /famous and using that person's "coat tails".

In above picture, featuring John Kerry and John Edwards, I see some transfer with the flag behind them. It seems to symbolize that they are still strong and honorable just like the flag. I think they are hoping to seem patriotic to our country despite all the nasty things they said about our president.

Testimonial: having some famous, respected person say an idea (or person) is good (or bad).

In the photo of Bush and Schwarzenegger, I think Bush is trying to use Arnold's popularity and fame to get him a few votes not only in California but also around the nation.

Plain Folks: Speaker tries to convince his audience that he and his ideas are good because they are of the people, the "Plain Folks". Trying to make us think that he/she is just like us.

In picture to the right, bush is seen conversating with the troops like one of the boys.

Card stacking: involves arranging facts and arguments to be very one-sided. Usually involves leaving out significant information.