Samsung Group

Until the beginning of last century, all companies, regardless of their size were specialized in

their respective sectors. It was at this time that a new strategy of development of appeared called: Brand Differentiation

It’s particular type of evolution for a company, which not only content to simply adapt its activity in the various technological developments, but also to expand its portfolio of activities.

This new strategy has rapidly expanded in the early 50s through theories of leading economists and mathematician’s directors Business as Igor Ansoff, considered the father of the company's development strategy.

Today, among the companies, those that diversify or plan to do so in their development plans represent an overwhelming majority.

Some companies have already succeeded and made a remarkable profit, such as SAMSUNG Group.

We are going to explain how SAMSUNG

Presentation of Samsung:

The SAMSUNG Group is a South Korean conglomerate founded by Lee Byung-Chul in 1938 in Daegu. The SAMSUNG Group is one of the largest multi-billion dollars corporations in the world. It is composed of numerous multinational businesses, all united under the SAMSUNG brand. The South Korean conglomerate operates in the fields of electronics, heavy industry, engineering and constructions, chemicals and financial services. The three first