Situation Analysis: Global Communications

Running head: SITUATION ANALYSIS: GLOBAL COMMUNICATIONS

Situation Analysis and Problem Statement: Global Communications

Bryan T. Jernigan

University of Phoenix

Situation Analysis and Problem Statement: Global Communications

According to Glinow and McShane, happiness in the workplace is the key to high quality work and high quality work is the foundation for customer loyalty. Global Communications has not managed to keep its employees happy. GC has not given their stakeholders the opportunity to communicate their ideas clearly and as a result left everyone feeling alienated. GC has reduced communication to a unidirectional [word choice -- "an unidirectional"] practice. GC failed to listen to the people whose interest is at stake with the company.

Describe the Situation

Issue and Opportunity Identification

Global Communications has recently seen a decline in the value of their stock. In an attempt to resolve this issue GC has decided to attempt to enter into the international market by moving their technical support of India and Ireland. The problem is that GC has made these decisions without the input of their employees. The other issue that GC faces is that they need to provide their customer with a more diverse line of products and services. There has also been increased competition for local and long distance services in the U.S.

Frame the "Right" Problem

Global Communications will become an innovative global communications leader by nurturing healthy relationships with employees both domestically and internationally and by seeking new, high-tech products for their expanding consumer market.

Describe the "End-State" Vision

Global Communications seeks to promote the growth of the company by providing our consumers the most innovative and high quality products possible. Here at Global communications we seek to keep cost low while ensuring job security within our company.

Reference

McShane, S. L., & Von Glinow, M. (2004). Organizational behavior: Emerging realities for the workplace. New York: McGraw-Hill.

Table 1

Issues and Opportunities Identification

Issues

Opportunities

Reference to Specific

Course Concept

With the lack of communication between stakeholders tension has escalated between the various groups. Global Communications is treading on egg shells, with everyone involved upset. The Union has to fight for the interest of its members and the employees are face with lay-offs and pay cuts with little to no input.

These issues have bought out the poor communication skills of the management team at Global Communications. It has given them the opportunity to reevaluate way they communicate in an effort to reestablish relationships between employees and the union. Everyone feels as though they have no "voice" in the decision making process (Glinow & McShane, 2004)..

According to Glinow and McShane: "Voice refers to any attempt to change, rather than escape from, the dissatisfying situation." Global Communications is taking the "easy way out." They