Tea Industry of Pakistan

Tea is the cheapest and most popular beverage that is served at both professional and social gatherings all over the world. In Pakistan it is counted as a staple food item of common man and is an integral part of our culture and heritage. Due to these causes Pakistan consumes an substantial quantity of tea.

Tea is Pakistan's favorite hot beverage. Although efforts have been made to cultivate tea in the mountainous areas, the projects could not achieve the desired results. Under this scenario, tea imports rose from approximately US$ 120 million in 1998-99 to US$210 million in 1999-00, showing an increase of over 65 per cent. Its imports were US$173 million in 2002-03.and still it's increasing.

Our main focus is on organized tea market. Where different companies like UNILEVER and TAPAL are holding the main market share. Some other companies also present in the market but having very low share of the market.

•?Unilever Pakistan limited has 43% market share.

•?Tapal private limited has 41% market share.

•?Vital tea limited has 6% market share.

•?Tetley has 4% market share

•?The remaining 6% belongs to other market share in the organized market.

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Unorganized