The Body Shop International Plc
By: Mike • Case Study • 334 Words • April 15, 2010 • 1,226 Views
The Body Shop International Plc
The Body Shop International PLC
Watersmead
Littlehampton
West Sussex BN17 6LS, United Kingdom
Phone: +44-1903-731-500
Fax: +44-1903-726-250
Primary US Office:
Subscribers Only
http://www.the-body-shop.com
Hoover's coverage by Alex Biesada
Overview
Promoting beauty in the customer's eye instead of the beholder's, The Body Shop International sells skin and hair care products so natural they sound edible (Peppermint Foot Lotion, Banana Shampoo). The company combines activism with marketing, encouraging women to focus on self-esteem and social and environmental causes. The Body Shop operates 2,045 stores (nearly two-thirds are franchised) in 52 countries. It also sells its products via The Body Shop at Home, an in-home sales program the UK, the US, and Australia. Surpassed by Intimate Brands' Bath & Body Works, the company gave up manufacturing to focus on retailing. Founder Dame Anita Roddick and Gordon Roddick (her husband) own nearly 20% of the company.
Sample Overview & History
Key Numbers
Company Type Public (London: BOS)
Fiscal Year-End February
2004 Sales (mil.) $711.9
1-Year Sales Growth 18.3%
2004 Net Income (mil.) $40.5
1-Year Net Income Growth 88.6%
2004 Employees 5,898
1-Year Employee Growth 0.5%
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Key People
Job Openings
Chairman Adrian D. P. Bellamy (Subscribers see complete biographies -- view sample)
CEO and Director Peter Saunders
Director, Finance and Information Technology Andrea