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The Coca-Cola Company

By:   •  Case Study  •  341 Words  •  May 8, 2010  •  996 Views

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The Coca-Cola Company

The Coca-Cola Company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar business.

Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He concocted the formula in a three legged brass kettle in his backyard on May 8, 1886. He mixed a combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the fabulous beverage. Coca-Cola debuted in Atlanta's largest pharmacy, Jacob's Pharmacy, as a five cent non- carbonated beverage. Later on, the carbonated water was added to the syrup to make the beverage that we know today as Coca-Cola.

Inventor relations

Coca-Cola Company primary objective is to deliver a superior investment return to shareowners through consistent increases in long-term operating cash flows and profitable increases in sales volume. Achieving this objective requires commitment to innovative and superior marketplace execution through a decentralized operating philosophy. This philosophy has allowed Coca-Cola Company to successfully capitalize on diverse opportunities

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