The Role of Consumer Innovativeness in the Adoption of Internet Shopping in Singapore

Topic: The Role of Consumer Innovativeness in the Adoption of Internet Shopping in Singapore.

Authors: Tak Kee HUI and David WAN - School of Business (National University of Singapore)

Journal: The Internet Business Review (Issued 1 – October 2004)

Purpose: To study why the internet users want to online shopping. It was investigated that the role of consumer innovativeness in the determination of shopping on web.

Hypothesis: H1: Higher levels of prior Internet usage (for purposes other than shopping) will result in increased levels of the use of the Internet for shopping.

H2: Increases in open-processing innovativeness will result in increases in consumer adoption of the Internet for shopping.

H3: Increases in domain-specific innovativeness will result in increases in consumer adoption of the Internet for shopping.

Methodology: It was collected using short survey questioner and survey was carried out through systematic random sampling method. The samples of 154 respondents were chosen who uses internet and the survey questioners were collected filled completely. The key facts and figures were noted that the majority were young adults. 53% female and average age was 26 years old.

Statistics: Multiple Regressions.

Results: H1: accept. The H1 states that individuals with higher levels