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Last update: July 10, 2014
  • Changing Role of Marketing

    Changing Role of Marketing

    The Changing Role of Marketing in the Corporation The Changing Role of Marketing in the Corporation Summarised by ONI AKINOLA STREAM 1 MBA 802 ASSIGNMENT INTRODUCTION Over the past two decades changes in the concept and practice of marketing have been fundamentally reshaping the field .Many of these changes have been initiated by industry in the form of new organisation types without explicit concern for their underlying theoretical explanation or justification. The purpose of this

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    Essay Length: 394 Words / 2 Pages
    Submitted: November 11, 2009 By: Jessica
  • Opinions of Pharmaceutical Direct-To Consumer Marketing on College Students

    Opinions of Pharmaceutical Direct-To Consumer Marketing on College Students

    INTRODUCTION AND LITERATURE REVIEW Today consumers who watch television programs and read popular magazines are bombarded by drug advertisements which promise to cure a plethora of illnesses, ranging from allergies to depression. Until recently, pharmaceutical companies have been prevented from advertising directly to consumers. However, in 1997, the Food and Drug Administration (FDA) began to loosen its advertising restrictions, and “direct-to-consumer” (DTC) marketing gained popularity among pharmaceutical companies (4). In 2001 alone, $2.5 billon was

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    Essay Length: 2,055 Words / 9 Pages
    Submitted: December 4, 2009 By: Top
  • Consumer & Marketing Ethics

    Consumer & Marketing Ethics

    CONSUMER & MARKETING ETHICS ARMAMENTS The Arms Trade The arms trade is a very sensitive topic and one that holds many preconceptions regarding the industry, the governments and the companies who produce them. It has turned into a huge trade, which has become very profitable for many companies who manufacture them for their countries, and for many rich governments who sell them to countries where civilians are deprived of simple human rights because of this.

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    Essay Length: 380 Words / 2 Pages
    Submitted: December 10, 2009 By: Steve
  • The Role of Situation Analysis for a Marketing Plan

    The Role of Situation Analysis for a Marketing Plan

    Situation analysis becomes increasing important for a marketing plan development. This essay aims to explain why it is so important and what factors it focus on and finally, a guild list is present and justify for the construction of an effective situation analysis for a Marketing Plan of J Boag & Son Brewery. Analyzing situation prior a strategic decision is critical for generating or sustaining competitive advantages, especially when facing the dynamic environmental trend which

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    Essay Length: 1,394 Words / 6 Pages
    Submitted: December 14, 2009 By: Vika
  • The Role of Marketing in Telstra International

    The Role of Marketing in Telstra International

    The role of Marketing in Telstra International Written by: John Johnson Executive Summary Telstra is Australia’s largest and most efficient telecommunications company, which provides one of the best-known brands in the country. They offer a full range of services and compete in all areas of telecommunications both domestically and internationally. Telstra, originally Telecom Australia was established in 1901 by the Postmaster Generals Department to manage all domestic phone services. Telecom Australia continued to be operated

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    Essay Length: 2,159 Words / 9 Pages
    Submitted: December 27, 2009 By: Max
  • Ad Marketing - Gender Roles

    Ad Marketing - Gender Roles

    Commercials on television tend to portray stereotypical roles of gender. |The effect of television imagery can be particularly consequential in modern industrial societies like the United States, where 98% of households have at least one television set and the average American watches over 30 hours of television each weekX(Coltrone, Adams 1997, 325). These images do not create an accurate image of the modern woman, often demeaning their role in society. Females are depicted as attractive

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    Essay Length: 1,245 Words / 5 Pages
    Submitted: January 2, 2010 By: Anna
  • How the Marketing World Negatively Affects Consumers Through Advertisement

    How the Marketing World Negatively Affects Consumers Through Advertisement

    How the Marketing World Negatively Affects Consumers through Advertisement Advertising through magazines, newspaper, and television is essential for most companies to get their products out to the public. The companies marketing depend primarily on these types of advertisement to enforce that their products are better or more sufficient than the competitors. Due to the lack of regulation within certain industries and the prevalence of hazardous products, brands were introduced to increase the reputation and value

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    Essay Length: 807 Words / 4 Pages
    Submitted: January 21, 2010 By: David
  • Consumer Analysis in a Dynamic Food Market

    Consumer Analysis in a Dynamic Food Market

    CONSUMER ANALYSIS IN A DYNAMIC FOOD MARKET ABSTRACT Consumer analysis is a very complex matter. There is an increasing interest to study it for more intensively due to the political dimension of some food safety problems in the last decade. The concern on health and nutrition has stimulated the research on different attributes and comparative advantages of consumption habits and diets. However, under a practical point of view, we should focus our attention in a

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    Essay Length: 3,262 Words / 14 Pages
    Submitted: January 29, 2010 By: Mike
  • Consumer Behaviour of Leicester Market

    Consumer Behaviour of Leicester Market

    Consumer behaviour of Leicester Market Introduction: Leicester Market is the largest covered market in Europe, and has been on site for 700 years. It locates in the city centre, contains outdoor market and indoor market with over 270 stalls. The outdoor market sells a wide variety of goods, such as vegetables, fruits, flowers, cloths, accessories, CDs, second hand books. The indoor market is a multi-level building, sells seafood, meats, footware, confectionery, cloths, and kitchenware. The

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    Essay Length: 2,974 Words / 12 Pages
    Submitted: February 6, 2010 By: July
  • The Role of Computers in Marketing

    The Role of Computers in Marketing

    THE ROLE OF COMPUTERS IN MARKETING Marketing is the process by which goods are sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public relations, retailing and merchandising, sales, market research, and pricing of goods. Businesses, and particularly the marketing aspect of businesses, rely a great

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    Essay Length: 1,761 Words / 8 Pages
    Submitted: February 11, 2010 By: Bred
  • Marketing and Sales: Conflict and Cooperation in Consumer Product Organizations

    Marketing and Sales: Conflict and Cooperation in Consumer Product Organizations

    Some might consider sales and marketing synonymous, one task split into two. However this could not be further from the truth. Sales are activities that lead to closing the deal and signing an agreement or contract. Marketing is the courses of action implemented to reach and persuade prospects (Lake, n.d.). The relationship between these two departments is analogous to the sibling rivalry of Siamese twins, joined at the hip and constantly arguing. Different in culture

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    Essay Length: 1,246 Words / 5 Pages
    Submitted: March 20, 2010 By: Janna
  • Consumer Buying Behavior and the Role of Coupons

    Consumer Buying Behavior and the Role of Coupons

    Introduction Firms collectively spend over $7 billion annually on coupon promotions and becoming concerned with the effectiveness on consumer buying behavior. The objective of the promotion mix is stimulating consumers to buy a product or service. Our goal for this paper is to examine whether coupon promotions influence consumers to adjust their purchase behavior. The premise is dependent upon consumer’s reactions toward coupons and their willingness to change their purchase decision as a result of

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    Essay Length: 2,141 Words / 9 Pages
    Submitted: April 7, 2010 By: Anna
  • The Role of Gender in Consumer Behavior

    The Role of Gender in Consumer Behavior

    The Role of Gender in Consumer Behavior Needs, wants, motives, values and actions are all critical components of the human experience. Who we are is very much a combination of our experiences and our genetic code. In this context, understanding the role of gender role in society is extremely important when looking at how people perceive and react to various stimuli. This paper reviews how males and females differ biologically, psychologically and culturally, and how

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    Essay Length: 4,309 Words / 18 Pages
    Submitted: April 13, 2010 By: Wendy
  • Tesco's Marketing Strategies and the Uk Consumer Perceptions

    Tesco's Marketing Strategies and the Uk Consumer Perceptions

    TESCO’s Marketing Strategies and the UK Consumer Perceptions Introductory Background According to the report by Solar Navigator (2007) Tesco was founded by Jack Cohen, who sold groceries in the markets of the London East End from 1919. The Tesco brand first appeared in 1924. After Jack Cohen bought a large shipment of tea from T.E. Stockwell, he made new labels by using the first three letters of the supplier's name and the first two letters

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    Essay Length: 2,970 Words / 12 Pages
    Submitted: May 8, 2010 By: regina
  • Consumer Behavior in Indian Market

    Consumer Behavior in Indian Market

    How effective are your human resource practices? The following questionnaire was designed to help companies evaluate their human resource practices. Complete the following questions, checking off yes or no, then add up your total and check the results at the bottom of the page. 1. Do you have a program to assist employees when their personal problems may affect their on-job productivity (e.g. alcohol or drug related, financial, etc.)? yes ____ no ____ 2. Are

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    Essay Length: 569 Words / 3 Pages
    Submitted: May 13, 2010 By: David
  • The Fundamental Economic Problem Is the Relative Scarcity of Resources”. Explain the Meaning of This Statement. What Role Do Organisations Play in Market Economies in Helping to Deal with This Fundamental Economic Problem?

    The Fundamental Economic Problem Is the Relative Scarcity of Resources”. Explain the Meaning of This Statement. What Role Do Organisations Play in Market Economies in Helping to Deal with This Fundamental Economic Problem?

    For millions of people, the economic problem is extreme; satisfying even the most basic human needs is a struggle. The fundamental economic problem is the result of unlimited wants but limited resources to satisfy those wants. Scarcity is defined as the excess of human wants over what can actually be produced to fulfil those wants. Inputs are combined to produce out, inputs include such factors of productions, such as land, labour, capital etc and these

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    Essay Length: 560 Words / 3 Pages
    Submitted: March 8, 2011 By: Priya
  • Bases for Segmentation in Consumer Markets

    Bases for Segmentation in Consumer Markets

    Bases for Segmentation in Consumer Markets Consumer markets can be segmented on the following customer characteristics. • Geographic • Demographic • Psychographic • Behavioralistic Geographic Segmentation The following are some examples of geographic variables often used in segmentation. • Region: by continent, country, state, or even neighborhood • Size of metropolitan area: segmented according to size of population • Population density: often classified as urban, suburban, or rural • Climate: according to weather patterns common

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    Essay Length: 381 Words / 2 Pages
    Submitted: April 25, 2011 By: asif8484
  • The Role of Consumer Innovativeness in the Adoption of Internet Shopping in Singapore

    The Role of Consumer Innovativeness in the Adoption of Internet Shopping in Singapore

    Topic: The Role of Consumer Innovativeness in the Adoption of Internet Shopping in Singapore. Authors: Tak Kee HUI and David WAN - School of Business (National University of Singapore) Journal: The Internet Business Review (Issued 1 – October 2004) Purpose: To study why the internet users want to online shopping. It was investigated that the role of consumer innovativeness in the determination of shopping on web. Hypothesis: H1: Higher levels of prior Internet usage (for

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    Essay Length: 334 Words / 2 Pages
    Submitted: May 1, 2011 By: rehanazam
  • The Structure of the Labour Market, Patterns of Employment Growth, Play an Important Role in Shaping Development Patterns and Outcomes.

    The Structure of the Labour Market, Patterns of Employment Growth, Play an Important Role in Shaping Development Patterns and Outcomes.

    Intro The structure of the labour market, patterns of employment growth, play an important role in shaping development patterns and outcomes. Today, India is counted among the most important emerging economies of the world but employment conditions in the country still remain poor. Overview: Slide What seems to be the problem? Although these figures, based on National sample Survey Organisation (NSSO) surveys, do not capture many types of skills that are informally acquired, it still

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    Essay Length: 269 Words / 2 Pages
    Submitted: April 27, 2015 By: vnegi
  • Playstation 4 Marketing - Consumer Decision Making Process

    Playstation 4 Marketing - Consumer Decision Making Process

    CONSUMER DECISION MAKING PROCESS Sony Playstation 4 Console ps4 console - Copy TABLE OF CONTENTS INTRODUCTION 3 STAGE 1: NEED RECOGNITION 4 STAGE 2: INFORMATION SEARCH 5 STAGE 3: ALTERNATIVE EVALUATION 6 STAGE 4: PURCHASE DECISION 7 STAGE 5: POST- PURCHASE EVALUATION 8 CONCLUSION 9 REFERENCE LIST 10 INTRODUCTION Sony playstation is a popular well known brand in the gaming industry. Unlike its competitors, the playstation 4 offers a blue-ray player and a multitude of

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    Essay Length: 2,071 Words / 9 Pages
    Submitted: January 14, 2016 By: dx123z
  • Role of Functional Departments - Marketing, Product Development and Manufacturing

    Role of Functional Departments - Marketing, Product Development and Manufacturing

    Role of Functional Departments: -> THREE MAJOR FUNCTIONS: * MARKETING: Marketing has the responsibility for suggesting ideas for new products and for providing product specifications for existing product lines. Marketing are activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity

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    Essay Length: 433 Words / 2 Pages
    Submitted: August 6, 2017 By: Farzana Pearl
  • The Role of Marketing Research in New Product Development

    The Role of Marketing Research in New Product Development

    Роль маркетинговых исследований в разработке нового продукта The role of marketing research in new product development CONTENTS Abstract Key words INTRODUCTION 3 CHAPTER 1. NEW PRODUCT AND THE ROLE OF MARKETING IN PLANNING 5 1.1 The Role of new product development……………………………………………… 5 1.2 Strategy of the company for the implementation of a new product ………………….7 1.3 the Place of marketing Department in creating new products ………………………10 CHAPTER 2. NEW PRODUCT DEVELOPMENT ……………………………………13 2.1 General understanding

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    Essay Length: 8,035 Words / 33 Pages
    Submitted: January 7, 2018 By: aida.nurtaeva
  • 1920's Flappers - Good Role Models?

    1920's Flappers - Good Role Models?

    In the 1920's many women were known as flappers. Flappers were not the best role models for younger girls. They were teenage girls who dared to venture beyond what was known then as forbidden pleasures. "The name "flappers" referred to the sound made by the unbuckled galoshes they wore" (Jennings 115). "Undeterred by the disapproval of adults, the younger generation was setting out to have a good time" (Herald 28). "Flappers were teenage girls who

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    Essay Length: 410 Words / 2 Pages
    Submitted: December 1, 2008 By: Jessica
  • Ups Marketing Plan

    Ups Marketing Plan

    Advanced Marketing Management Marketing plan for United Parcel Service Mission Statement: "End-to-end global supply chain provider." Executive Summary: The company analysis shows that UPS is actually positioned as a domestic (U.S.) ground shipping company, instead of being the primary coordinator of the flow of goods, information and funds throughout the entire supply chain on an international basis, as UPS perceives themselves. UPS is the follower in the overnight (express) deliveries segment. Therefore the marketing plan

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    Essay Length: 2,237 Words / 9 Pages
    Submitted: December 5, 2008 By: Fonta
  • Suzuki Motor Company Market Strategy Analysis

    Suzuki Motor Company Market Strategy Analysis

    Analysis of marketing strategy of Suzuki Motor Company, Ltd. (Suzuki) Company Background: Michio Suzuki founded Suzuki Loom Works, a privately owned loom manufacturing company, in 1909 in Hamamatsu, Japan. In 1952, the company began manufacturing and marketing a 2-cycle, 36 cubic centimeter (cc) motorcycle, which became so popular that in 1954 the company introduced a second motorcycle and changed its name to Suzuki Motor Company, Ltd. (Suzuki).In 1985, American Suzuki opened its automotive division and

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    Essay Length: 3,163 Words / 13 Pages
    Submitted: December 5, 2008 By: Fonta

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