Tourism Policy & Strategy/aviation Policy

Tourism Policy & Strategy/Aviation Policy

Assessment 1

Academic Year 2014-2015

Formulating Analysing & Researching Policy

The first assessment for this module asks you to deconstruct a piece of policy. It draws directly on the research paradigm outlined by Fidgeon & Ritchie (2005). In addition it develops the self-directed activities you have been recommended to undertake in your study pack together with our work in lectures and tutorials. As a consequence you should be familiar with all of the tasks being assessed in this exercise.

Before you launch into the assessment, read the policy document you have been given thoroughly. In addition the assessment also requires that you find some additional detailed information. Check that you have it to hand. Engage with the literature here. This requires you to reference material and include this in a bibliography at the back of this assessment

You have seven weeks to complete this task. The deadline for submission is 12 noon on Friday 13th March 2015. Answer in the space provided below each question. Alternatively if you wish you can replicate the assessment on your own PC and submit a word processed version.

Completed scripts should be submitted to the Faculty Office (TC375) with an accompanying cover sheet. An electronic copy of your work should also be submitted through Turn-it-in by the same date and time.

Remember, this should be treated as an individual task. Identical scripts will be treated as plagiarism and will be dealt with accordingly.

This exercise will count as the equivalent of 40% to your overall assessment mark.

If there are any problems see me at the end of your lecture or tutorial or alternatively make an appointment to see me at a mutually convenient time.

Paul Fidgeon

February 2015

Task 1.

Tourism policy can be conceptualised as an integrated set of components. The first step in this process is to understand what you can do and what is legally, ethically and politically acceptable (the developmental philosophy). To this end, what underlying philosophies have influenced this policy and how? Identify five here.

Task 2

From an understanding of the socio-economic and political parameters that influence a piece of policy it is possible to come up with a vision.

With reference to the literature identify what is visioning? Provide an example of a vision statement from your policy document. (Note it may be necessary to read between the lines if this is not immediately obvious.) Why is it necessary to undertake such an exercise?

The formation of the vision is the first step of a strategic tourism planning process, it could either be for a community, a destination or even a country. The vision will usually be stated with a few words, this vision will portray an idea of what the destination would become like in the future (Edgell and Swanson, 2013). The vision of Bournemouth Airport is to take forward the development of the airport and deliver the economic and social benefits for Dorset County and the South West region as a whole.

Task 3

Any vision will always be influenced by the mission statement of the company or organisation responsible for formulating that policy.

Identify the mission statement of this company/organisation.

"At Manchester Airports Group, it's our promise to make things easy for you. We believe that your journey through our airports should be a uniquely positive experience; smooth, efficient and hassle-free. We value our people and invest in them to help deliver ever-improving customer service."

Task 4

Any policy will include a statement of what it hopes to achieve i.e. its aims.

Outline any five policy aims taken directly from your policy document.

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Task 5

How will these aims be operationalised? i.e. put into practice. (Note one sentence is all that is needed here)

Task 6

Outline five demand and five supply orientated strategies found in your policy document. 

Demand Strategies

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Supply strategies

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Task 7

Clearly some ‘entity’ (i.e. body or organisation) must be designated with the responsibility for writing, co-ordinating and implementing any policy document. In the case of this policy, who has such responsibility? How do they envisage conducting their role(s)? For example, will they take total responsibility for the document and its content or will they designate certain responsibilities?