Unethical Conduct of Coca-Cola

The Coca-Cola Company established itself as a premier beverage business by maximizing its production and distribution throughout the world. These strong production efforts were met with equally effective marketing campaigns which led to it becoming the biggest beverage company in the world. Due to these accomplishments, many of Coca-Cola's controversial labor and business practices have been overlooked by many in the general public. However, more people are becoming aware of these disputes due to student and activist unions pressuring some of the largest and well-known universities in the United States to ban Coca-Cola products. These educational institutions include the University of Michigan, New York University, Rutgers University, and Santa Clara University. Although the banning of Coke products in these universities represents only a small percentage of the Coca-Cola Company's sales, it has done much harm to their reputation. This case discusses the allegations against the Coca-Cola Company, as well their responses to them.

Coca-Cola has been battling activists and trade union groups in different countries for years. In Colombia, they have been accused of hiring paramilitary