A case for Brand loyalty Essays and Term Papers
1,965 Essays on A case for Brand loyalty. Documents 576 - 600 (showing first 1,000 results)
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Historical Research Paper: Oil Spill Case Studies Burmah Agate
Burmah Agate 1979 For my historical research paper I decided to write about a spill called "Burmah Agate". It all began in the quiet morning of November 1, 1979. The Burmah Agate and the Mimosa collided at the entrance to the Galveston Harbor. The affects were absolutely devastating. The Mimosa struck the Burmah Agate on its starboard side, tearing an 8 by 15 foot hole in the hull. Before anyone could even comprehend what had
Rating:Essay Length: 2,485 Words / 10 PagesSubmitted: January 6, 2010 -
Citibank Case Study
1. Are the items assessed in the performance scorecard fair? Do they fit Citibank’s stated goals & culture? Should measures that have “hard” data be treated differently from those that are more subjective? Why or why not? Are the items assessed in the performance scorecard fair? YES, they include important factors to the bank that should be understood by the professional managers and if they know the rules in advance then it is fair. Particularly
Rating:Essay Length: 1,034 Words / 5 PagesSubmitted: January 6, 2010 -
Tandy Brands Synopsis
Tandy Brands Tandy Brands Accessories, Inc. designs and markets fashion accessories for men, women, and children. “Their merchandise is sold under various national brand names as well as private labels to all major levels of retail distribution” (biz.yahoo.com, 2008). Over the last several years, they have experienced a reduction in value, reflected by their declining stock price. According to the CEO, JSB Jenkins, their business … “has continued to be impacted by the generally difficult
Rating:Essay Length: 380 Words / 2 PagesSubmitted: January 6, 2010 -
Southwest Airlines Case Study
Situation Analysis Since day one, Southwest Airlines has been able to maintain a winning strategy. Starting with just three aircrafts in the state of Texas, Southwest implemented a low cost, low fare, no frills strategy that proved successful. As they have grown, more plans have been put into practice, such as a widely popular frequent flyer program and their now legendary customer service. These strategies have proved successful, as Southwest is the only airline to
Rating:Essay Length: 419 Words / 2 PagesSubmitted: January 7, 2010 -
Sportswear Case Study
Sportswear Case Study Memorandum From: ABC To: XYZ Ltd Subject: Sportswear Case Study Date: October 21, 2007 Introduction The Apparel industry had the high growth in the 1980’s and later in nineties there were many players in the industry which increased the competition. Sportswear Company performs the assembly operations and supplies to the apparel manufacturers. Profits and sales revenue of the company are very high even after facing the recession in the economy. Later it
Rating:Essay Length: 803 Words / 4 PagesSubmitted: January 7, 2010 -
Case Analysis of Citigroup
Citigroup Case Analysis The purpose of this paper is to debate the pros and cons of Citigroup’s entry into the Chinese financial market and their ability to adapt to this foreign culture. Team B debated both sides of the case with strong arguments for and against Citigroup’s ability to adapt. The paper will present both sides and conclude with Team B’s final agreement on Citigroup’s success or failure to adapt in the Chinese financial market.
Rating:Essay Length: 1,082 Words / 5 PagesSubmitted: January 7, 2010 -
Daimler Crysler Case Study
DaimlerChrysler B BUS 300 March 05, 2006 Table of Contents TOC o "1-3" h z u HYPERLINK l "_Toc130024939" Introduction PAGEREF _Toc130024939 h 3 HYPERLINK l "_Toc130024940" Organizational Size, Life-cycle and Control PAGEREF _Toc130024940 h 3 HYPERLINK l "_Toc130024941" Organizational Structure PAGEREF _Toc130024941 h 7 HYPERLINK l "_Toc130024942" Cross-functional teams PAGEREF _Toc130024942 h 9 HYPERLINK l "_Toc130024943" Recent Product Innovations PAGEREF _Toc130024943 h 10 HYPERLINK l "_Toc130024944" Innovation Process PAGEREF _Toc130024944 h 11 HYPERLINK l
Rating:Essay Length: 3,550 Words / 15 PagesSubmitted: January 7, 2010 -
Dr.Pepper/seven Up, Inc. /squirt Brand
Dr. Pepper/Seven Up, Inc. SQUIRT Brand ٱ Soft Drink Industry The soft drink industry in the United States is a highly profitably, but competitive market. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the United States. They are the Coca Cola Company with 44.1% market share, followed by The
Rating:Essay Length: 1,741 Words / 7 PagesSubmitted: January 7, 2010 -
Self-Defense in Criminal Cases
Self-defense in criminal cases. One of the frustrations faced by many businesses is that after the perpetrators of crimes have been identified, the District Attorney's office will not pursue the case. One option is for victims to sue the DA in an attempt to compel him to prosecute, but this would be costly and proving dereliction of duty would be difficult. The DA is effectively immune. Other options are more promising. The law should
Rating:Essay Length: 2,636 Words / 11 PagesSubmitted: January 7, 2010 -
Case 2. Healthy Foods, Inc.
Case 2. Healthy Foods, Inc. Healthy Foods, Inc. situation is a tough one. Profits, along with morale, are down. They have just recently broken off from their parent company and gotten a new president. Some of the policies and business practices they have in place aren’t working for them anymore. Healthy Foods has a line-forcing policy, which requires that any store wanting to carry its brand name must be willing to carry most of the
Rating:Essay Length: 860 Words / 4 PagesSubmitted: January 7, 2010 -
Fannie Mae Case
Fannie Mae case. Federal regulators noted a growing string of high profile scandals at major U.S. corporations in recent years. The number of fraud cases investigated by the Securities and Exchange Commission jumped 41 percent in the last three years (112 cases in 2001 compare to 79 cases investigated in 1998), resulting in tens of millions of dollars in fines to settle the charges. I have decided to take a closer look at Fannie May.
Rating:Essay Length: 1,248 Words / 5 PagesSubmitted: January 7, 2010 -
Southwest Airlines Case Summary
Southwest Airlines Case Summary Southwest Airlines was originally named Air Southwest. It was started on March 15, 1967, by Rollin King and Herb Kelleher. Southwest Airlines is an American low fare airline based in Dallas, Texas. It is also the largest airline in the United States by number of passengers carried domestically in a year and the third largest airline in the world by number of passengers carried. Southwest is also one the most profitable
Rating:Essay Length: 577 Words / 3 PagesSubmitted: January 7, 2010 -
White Castle Case Study
Running Head: WHITE CASTLE CASE STUDY White Castle Case Study Team B MKT 551/Marketing Management University of Phoenix (Online) Bill Copeland December 04, 2006 White Castle Case Study “More than 80 years. More than 380 restaurants. More than 500,000,000 burgers sold last year alone” (White Castle, About Us). This is White Castle’s mantra. Does this mantra mean that White Castle needs no marketing strategies? Of course not. Every company needs marketing strategies, no matter how
Rating:Essay Length: 3,152 Words / 13 PagesSubmitted: January 7, 2010 -
Paul Cronan Case Study
Paul Cronan Case This case involves a corporate response to AIDS in the workplace. The return to work of Paul Cronan, a person with AIDS, after a much publicized law suit, led to a walkout of his coworkers. This case documents the circumstances which preceded the work stoppage. Analyzing this case from Paul Cronan's supervisors point of view there are three main ethical issues to be considered: duty to protect the interests of the company,
Rating:Essay Length: 2,642 Words / 11 PagesSubmitted: January 8, 2010 -
Case Analysis Accor 2007
Introduction The current paper presents the structure, strategy and values according to which Accor has been based upon and tries to find answers to one challenging question about the acquisition of Motel 6: where should Motel 6 fit into Accor’s organization structure? Operating in nearly 100 countries, Accor is the European leader in hotels and global leader in corporate services. The Paris based company, one of the world's largest conglomerates, consists of hotels, restaurants, travel
Rating:Essay Length: 255 Words / 2 PagesSubmitted: January 8, 2010 -
Supreme Court Case Miller V. California
Introduction There have been many Supreme Court cases that dealed with many concepts of the law, like obscenity for example. As a matter of fact, obscenity is a concept that Miller v. California deals with. To be more specific, this case deals with what is considered obscene, and if the specific obscenity mentioned in this case is protected by the first amendment, the freedom of speech. I will now explain this case in more
Rating:Essay Length: 829 Words / 4 PagesSubmitted: January 8, 2010 -
Frito-Lays Inc Case Study
Frito-Lay Inc. has a very profitable dip product line. This is not only a great deal now, but also has shown tremendous sales growth over the past few years. In 1981 their sales reached 30 million dollars, with the sales figures almost tripling by 1985, reaching 87 million dollars. However, this success brings the corporation into a very unique situation as well as bringing up a very good question of “how to develop this further?”
Rating:Essay Length: 2,585 Words / 11 PagesSubmitted: January 8, 2010 -
When Launching a New Product, It Is Better to Pursue a Brand Extension Strategy, Than to Develop a New Brand
When launching a new product, it is better to pursue a brand extension strategy, than to develop a new brand Brand extension is a brand strategy which using the existing brand name to develop a new product or enter into a different product category market or industry. The new brand can be called as a “sub-brand”, and the original brand is referred as a “parent brand”. There are basically two different types of brand extensions.
Rating:Essay Length: 915 Words / 4 PagesSubmitted: January 8, 2010 -
Mit Case - Compexity of Identity
“The Complexity of Identity” 1) What is identity marketing, and what how is it superior to demographic or psychographic segmentation and targeting? • Identity marketing, which recognizes the complex process of how customers become strongly attracted to the brands and products that help them to express who they are. • Identity marketing is better than demographic or psychographic segmentation. The potential identities that people possess are numerous and fluid varies over an individual’s lifetime and
Rating:Essay Length: 761 Words / 4 PagesSubmitted: January 8, 2010 -
Use Case Template
Prepared by: Man0war777 Use case name: View courses offered by the department Primary actor(s): Academic Staff Brief description: The staff will be able to view the courses offered by the department upon logging into the system. Preconditions (what must be true before the use case can start): The staff must first log in to the University’s online registration system; the system then authenticates the staff’s information before granting access. Postconditions (what must be true
Rating:Essay Length: 1,209 Words / 5 PagesSubmitted: January 8, 2010 -
Royal Caribbean Case Study
Introduction: In 1968, Royal Caribbean Cruise Line was founded with one ship. Over the next twenty-five years RCCL has expanded its fleet to 29 ships, with 2 more ships being built. RCCL has made its way in the cruise industry as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. These and other factors have placed RCCL in a situation of future organizational
Rating:Essay Length: 1,041 Words / 5 PagesSubmitted: January 9, 2010 -
Tata Motors’ Acquisition of Daewoo - Case Study
Introduction: Over the past three to four years, overseas acquisitions by Indian firms have increased in terms of number and average deal size. According to UBS Investment Research Report 2007, they believe this is a consequence of Indian corporate' strong balance sheets and rising global ambitions. In this essay I am going to use a specific acquisition example based on the article named “Tata Motors’ Acquisition of Daewoo Commercial Vehicles” to illustrate the Indian Acquisition
Rating:Essay Length: 2,341 Words / 10 PagesSubmitted: January 9, 2010 -
Understanding Job Satisfaction Loyalty and Commitment
Retention Things aren’t the same as they used to be at the workplace. Today’s workforce works much differently and also thinks much differently than they did a while back. Years ago people looked to get a job as soon as they graduated high school or college and hoped to stay there for the rest of their life. All they wanted was a stable job that could provide for them and their family. They didn’t care
Rating:Essay Length: 1,480 Words / 6 PagesSubmitted: January 9, 2010 -
Mis Case Study Chp 7-Homeland Security
MIS Case Study: Ch. 7 Database Woes Plague Homeland Security and Law Enforcement 1. It is important to connect as much of the data in many of the federal, state, and local information systems because it will help stop future attacks and events to happen to the United States. After September 11, the federal government created a new cabinet called the homeland security. The cabinet has a database of thousands of federal, state and local
Rating:Essay Length: 1,042 Words / 5 PagesSubmitted: January 9, 2010 -
Malacca Case Study
Brief History Malacca’s (one of the states in Malaysia) strategic location as the bridge between Europe and East Asia made Malacca a major regional entrepot in the 16th century, where Chinese, Arab, Malay, and Indian merchants traded goods. Ships from the east traveling to the west and vice versa have to pass through the Straits of Malacca which makes it a natural trading port. This potential jewel of economy attracted the attention of many European
Rating:Essay Length: 1,395 Words / 6 PagesSubmitted: January 9, 2010