B2b B2c Marketing Essays and Term Papers
1,423 Essays on B2b B2c Marketing. Documents 926 - 950 (showing first 1,000 results)
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Environment and Market of Dante International Emag
UNIVERISTATEA POLITEHNICA BUCURESTI DEPARTAMENTUL DE MANAGEMENT MANAGEMENTUL SI INGINERIA AFACERII Titular curs: Prof.dr.ing.Anca-Alexandra Purcarea Cursant: Bucur Ioana Cristina Bucuresti 2007 1. Prezentarea organizatiei 1.1. Istoricul firmei DANTE INTERNATIONAL SRL a fost infiintata de trei asociati, Radu Apostolescu, Bogdan Vlad si Dan Teodorescu si inscrisa in Registrul Comertului in august 2001. Dante International SRL este compania care detine eMAG.ro. Misiunea eMAG.ro este de a oferi un model nou de comert, adaptat cerintelor fiecarui client si orientat
Rating:Essay Length: 3,498 Words / 14 PagesSubmitted: April 13, 2010 -
Electronic Arts - Marketing Concept
TO: Susan Campbell, Course Co-ordinator REP/2/2007 FROM: Bartosz Walkiewicz DATE: 5 October 2007 MARKETING CONCEPT IN ELECTRONIC ARTS 1.0 TERMS OF REFERENCE The report will present an implementation of the marketing concept into business strategy of Electronic Arts. The report will evaluate the benefits and cost of the marketing approach in Electronic Arts. All information has to be submitted to Mrs. Susan Campbell, the HNC course co-ordinator on 25th October 2007. 2.0 PROCEDURE In order
Rating:Essay Length: 389 Words / 2 PagesSubmitted: April 14, 2010 -
Unfinished Paper About Macdonalds and Marketing
A notable fast-food company such as Macdonald targets primarily the younger generation – �Happy Meals’ for children aged 5-10, featuring children in its societal programmes(1) to possibly give parents the idea that MacDonald cares for children – MacDonald also has a �Moms Panel’(17) and uses “cartoons, toys, schools, charities and even parents to reach its youngest customers”(18). But why children? They do not have the buying power nor the ability to consume as much as
Rating:Essay Length: 976 Words / 4 PagesSubmitted: April 14, 2010 -
International Marketing
A firm’s international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order
Rating:Essay Length: 3,383 Words / 14 PagesSubmitted: April 14, 2010 -
Hero Honda Marketing
Personal Care Products Council (Redirected from Cosmetic, Toiletry, and Fragrance Association) The Personal Care Products Council (previously the Cosmetic, Toiletry, and Fragrance Association or CTFA) is an industry group comprised of more than 600 member companies. [1] [2] Its website states: [3] CTFA strives to ensure that the personal care products industry has the freedom to pursue creative product development and compete in a fair and responsible marketplace. CTFA represents the industry's interests at the
Rating:Essay Length: 2,387 Words / 10 PagesSubmitted: April 14, 2010 -
Cozy Noodle and Rice Marketing Research Proposal
Cozy Noodle and Rice Marketing Research Proposal : Promotion Increasing Sale By Pheeraphat Phisuthiarpha MM570 - Market Research Cook L. Bruce Ph.D Keller Graduate School of Management May, 2005 Table of Contents Management Summary - Problem/opportunity statement - Background - Hypotheses/research question - Research design - Benefits/limitations - Budgeting/schedule - Summary Section 1. The problem/opportunity - Problem/opportunity statement - Background - Secondary research - Exploratory research - Hypotheses and research question Section 2. Primary
Rating:Essay Length: 1,698 Words / 7 PagesSubmitted: April 15, 2010 -
Market Share
A business with a range of products has a portfolio of products. However, owning a product portfolio poses a problem for a business. It must decide how to allocate investment (e.g. in product development, promotion) across the portfolio. A portfolio of products can be analysed using the Boston Group Consulting Matrix. This categorises the products into one of four different areas, based on: Market share – does the product being sold have a low or
Rating:Essay Length: 292 Words / 2 PagesSubmitted: April 15, 2010 -
Us Bond Market
You have been asked to write a training document about the US Bond Market for use in the new employee-training program. In your document, you must make sure to address each of the following: 1a: The key players in the market; and the types of investments available to both individual investors and institutional investors, Bond Characteristics A bond is a "security" which gives the holder a financial claim on the issuer. This claim protects the
Rating:Essay Length: 1,372 Words / 6 PagesSubmitted: April 15, 2010 -
Marketing Mix
Marketing Mix Paper Introduction Purpose: Organizations use elements of the marketing mix like a chef uses the elements of a recipe. If an element of a recipe were used alone, the end product would not taste very good, but if the elements are used in the right proportions, the recipe works. Organizations use the elements of the marketing mix in the same manner. The purpose of this paper is to describe the elements of the
Rating:Essay Length: 1,416 Words / 6 PagesSubmitted: April 16, 2010 -
5 Innovative Product and Their Marketability
PHASE 5 Idea generation 5.1 Idea Screening Brainstorming sessions are done to generate ideas. It must be kept in mind that entrepreneurs should be creative and at the same time logical. A large volume of ideas can be generated in short span of time but the challenge arises in screening the ideas to find out suitable and profitable business options. Therefore the screening process is of utmost importance to a prospective entrepreneur. Our group generated
Rating:Essay Length: 2,420 Words / 10 PagesSubmitted: April 16, 2010 -
Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability
Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability Research Question New product development has a broad range of determining factors. Such determining factors include the voice of the customer, internal knowledge development, and organizational processes and capabilities. In technology-intensive markets, firms need to corporate with each other to develop new products. “However, most research has concentrated on interfirm agreements in isolation, with special attention to dyadic information transfer and coordination and
Rating:Essay Length: 1,037 Words / 5 PagesSubmitted: April 16, 2010 -
The Marketing Mix
The Marketing Mix Marketing Mix is a way for the organization and the consumer objectives to be reached. It was developed by a man named Neil Borden in 1949 (NBA, 2005). It was formed by the idea of mixing ingredients like a cook would to make something that no one else has come up with. Borden came up with a plan that would satisfy the wants and needs of the consumer. Marketing decisions are grouped
Rating:Essay Length: 1,056 Words / 5 PagesSubmitted: April 16, 2010 -
Evaluating New Markets
In evaluating new markets for Church & Dwight Company, Inc., we have looked into the country of Nigeria. Nigeria has been the subject of many reports by the United Nations regarding population growth. Pregnancy and sexually transmitted disease rates are elevated in this small country which is slightly larger than Texas, yet smaller than Alaska. We believe that the Trojan brand as well as the First Response brand could se significant sales and exposure within
Rating:Essay Length: 508 Words / 3 PagesSubmitted: April 17, 2010 -
Opportunity Cost and the Free Market
OPPORTUNITY COST & THE FREE MARKET Scarcity is one of the most basic and crucial points to understand in microeconomics.1Scarcity means that we cannot have all the needs and wants to satisfy our desires. Scarcity can be applied to almost anything. Due to the scarcity of products we must make a choice of what we want. We must choose whether to do one thing or another by what we value to be most important to
Rating:Essay Length: 1,760 Words / 8 PagesSubmitted: April 17, 2010 -
Coca Cola: International Marketing Mix
Coca Cola: International Marketing Mix INTRODUCTION: This scope of this essay is to discuss the international marketing mix of Coca Cola, which is one of the biggest brands in the world. The debate between the global standardization and local adaptation of the marketing mix has been going on for more than four decades without a resolution (Agrawal, 1995) and globalization trends starting in the early 1980’s has further fueled the debate (Jeong, 2000). This has
Rating:Essay Length: 2,376 Words / 10 PagesSubmitted: April 17, 2010 -
Services Marketing
Services Marketing Services marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing a service-base business is different from marketing a product-base business. There are several major differences, including: 1. The buyer purchases are intangible 2. The service may be based on the reputation of a single person 3. It's more difficult to compare the quality of similar services 4. The buyer cannot return the
Rating:Essay Length: 399 Words / 2 PagesSubmitted: April 17, 2010 -
Internet Auctions - Competition on the German Market and the Advantage of Auctioning Rare Goods-
Internet Auctions -Competition on the German market and the advantage of auctioning rare goods- Table of contents Introduction………...………………………………………………………......................2 1.) What internet auction types exist? 2.1.) Description of Hood as eBays largest German competitor………………….…....3 2.2.) The impact of seller’s reputation on buying behaviour exemplified on Hood…..4 3.) Application of economic theory……………………………………….……………..5 Conclusion………………………………………………………………………………....6 References…………………………………………………………………………………8 Introduction Every purchase causes a meeting of demand and supply, of buyer and seller. This can take place in several forms, in a
Rating:Essay Length: 2,302 Words / 10 PagesSubmitted: April 18, 2010 -
Market Demand Potential
INTRODUCTION An important issue for most businesses is answering question, "What is my market share?" Fixed in the question is a series of related business issues. The underlying themes typically include the following: Market demand - "How many dollars are there in this market for our product?" Market potential - "How much of the potential in the market can we capture?" (Tipp 2001). This paper attempts to estimate the market demand and potential of Personal
Rating:Essay Length: 791 Words / 4 PagesSubmitted: April 19, 2010 -
Grand Livina Marketing Plan
EXECUTIVE SUMMARY Nissan Grand Livina is the latest product of Nissan, launched on April 2007. It is projected as the "people's car", which fulfills the needs of the customers: an economical, wide-spaced vehicle with reasonable price. The objectives of the marketing plan is aligned with Nissan's objectives, which are being one of the Top 5 car manufacturers in Indonesia, increasing profit, and expanding market share. This plan describes the situation which is currently dealt with,
Rating:Essay Length: 756 Words / 4 PagesSubmitted: April 19, 2010 -
Strategic Marketing Plan
Table of Contents Executive Summary...........................................................................................................3 Product Profile……………...............................................................................................4 Business Review….............................................................................................................6 Key Issues/Key Learnings……….....................................................................................9 Planning Conclusions…..................................................................................................11 Marketing Strategy & Objectives……….…..................................................................16 Key Strategic Marketing Initiatives................……………………….………………..18 Marketing Programs………….…….……………………………………………….....22 Calendar of Events…………….......................................................................................25 Brand Economics.........................................…………...……………………………….26 Risks..................................................................................................................................27 Financials………………………………………………………………………………..$$ References…………………………………………………………………………….....28 Appendix A - J ….......................................................................................................29-37 Executive Summary Montreal VIP currently offers an unlimited variety of services, ranging from writing business proposals to organizing fundraising events, to strip clubs outings for the guys / girls. Although this gives them great versatility to serve almost
Rating:Essay Length: 1,417 Words / 6 PagesSubmitted: April 19, 2010 -
Marketing Strategies for Bmw - Paper Covers Current Marketing Strategies & Future Marketing Strategies
Marketing Strategies for BMW Paper covers Current Marketing Strategies & Future Marketing Strategies [08/02/07] Dharmesh BMW Group, headquartered in Munich, Germany, is one of the most successful multi brand premium automobile manufacturers in the world. The company manufactures, distributes and sells passenger cars (including Sedans, Coupes, and Convertibles etc) and motorcycles. BMW operates three business segments namely: Automobiles, Motorcycles and Financial Services. BMW is the parent company of the Mini and Rolls-Royce car brands, and,
Rating:Essay Length: 1,521 Words / 7 PagesSubmitted: April 20, 2010 -
Marketing Paper
This week's assignment was to define marketing in our own words and to explain the importance of marketing in organizational success. My personal definition of marketing is to showcase your product in a way that is appealing to the consumers that you are trying to sell to. I found two definitions of marketing that were fairly close to my definition. The first definition states that marketing consists of the strategies and tactics used to identify,
Rating:Essay Length: 834 Words / 4 PagesSubmitted: April 20, 2010 -
Motivation and Social Responsibility of the Free Market
There are more factors that affect job satisfaction and motivate employees to work for a particular company than the salary and benefits paid for their services. According to Hackman & Oldman’s Job Characteristics Model, jobs should contain various characteristics in order to be a motivating job and to contribute to employee or job satisfaction. These characteristics are: skill variety, task identity, task significance, autonomy, and feedback. Along with this job’s characteristics a motivating job should
Rating:Essay Length: 892 Words / 4 PagesSubmitted: April 20, 2010 -
Marketing Plan for an Existing Business
Executive Summary Dragonfly Designs already offers custom-made items and now we would like to expand our product lines and offer do-it-yourself items. Our existing location can be renovated to add the space needed for this service. We would also like to build a new facility with a larger work area for the do-it-yourself projects and kilns in the back area. The back area would be large enough to hold the inventory for both store
Rating:Essay Length: 787 Words / 4 PagesSubmitted: April 20, 2010 -
Marketing
This paper will introduce, discuss, and define marketing in business. It will discuss Market analysis, inbound and outbound marketing and the four p’s. Marketing has many definitions and facets of operation. After reading this paper one will discover that marketing is much more than just advertising something in a newspaper or on television. Marketing is art and science of creating value; the flow of goods or services to the target market while building business relationships
Rating:Essay Length: 721 Words / 3 PagesSubmitted: April 21, 2010