Brita Usa Case Study Essays and Term Papers
2,269 Essays on Brita Usa Case Study. Documents 301 - 325 (showing first 1,000 results)
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Pepsi Blue Case Study - the Challenges Inherent in Executing a Global Re-Branding Campaign
PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s, PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor, Coca-Cola. In 1993, Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal
Rating:Essay Length: 1,473 Words / 6 PagesSubmitted: January 4, 2010 -
Walmart - a Case Study in Managing Technical Transitions
WAL-MART.COM: A Case Study in Managing Technical Transitions Managing Technical Transitions Prof. Michael Lawless February 24, 2001 Prepared by: Andrew Bender Ann Howell Amy Lavin David Torgerson Founded in 1962 by Sam Walton, Wal-Mart followed an amazing pattern of success and growth, eclipsing all other U.S. department store retailers by the early 1990's. In early spring 2001, Wal-Mart enjoyed a huge market capitalization of over $230B, which was down from highs of nearly $300B in
Rating:Essay Length: 463 Words / 2 PagesSubmitted: January 4, 2010 -
Nike Case Study
Nike Although our portfolio only has a one percent allocation to Nike, this stock has proved to be the most profitable thus far out of the stocks that were required to be in the portfolio. Nike has surpassed analysts’ expectations for fiscal third quarter, reporting a 32% jump in earnings according to TheStreet.com. Earnings were 92 cents a share compared to 68 cents a share just a year earlier. The Nike shares were first purchased
Rating:Essay Length: 658 Words / 3 PagesSubmitted: January 4, 2010 -
Walmart Case Study
Wal-Mart Stores, Inc. operates retail stores in various formats in the United States and internationally. It has two segments: The Wal-Mart Stores and The SAM’S CLUB. The Wal-Mart Stores segment includes Discount Stores, Supercenters, and Neighborhood Markets in the United States, as well as Walmart.com. It offers apparel for women, girls, men, boys, and infants; domestics, fabrics, and notions; stationery and books; shoes; housewares; hardware; electronics; home furnishings; small appliances; automotive accessories; horticulture and accessories;
Rating:Essay Length: 282 Words / 2 PagesSubmitted: January 4, 2010 -
Nelnet, Inc Case Study
Nelnet, Inc. is one of the leading educational planning and finance companies in the United States. They have been in business for over 20 years and have steadily grown their share of the student lending market through their years of business. By having a strong vision with equally strong planning and goal setting functions in place, they have securely set themselves up for success in the educational lending and finance arena. Nelnet’s vision of “Making
Rating:Essay Length: 1,309 Words / 6 PagesSubmitted: January 4, 2010 -
Botulism - a Case Study
Every year, about 110 cases of botulism are reported in the United States. About 25% of the cases result from food, while 72% are infant botulism and 3% are wound botulism. Food-borne botulism is usually caused by eating home-canned foods that are contaminated with the toxin botulin. Botulin is produced by Clostridium botulinum, which is the name of a group of bacteria commonly found in soil. The bacteria grow best in low-oxygen conditions. The
Rating:Essay Length: 543 Words / 3 PagesSubmitted: January 4, 2010 -
Electrolux Case Study
Electrolux Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers in 150 countries every year. In Europe, Electrolux has factories located in Italy, Germany, Sweden, UK and France, and is currently growing fast in Eastern and Central Europe The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products
Rating:Essay Length: 571 Words / 3 PagesSubmitted: January 5, 2010 -
Case Study
1. How does Starbucks’ approach to social responsibility relate to the three concepts of social responsibility described in the text? Starbucks’ approach to social responsibility relates to stakeholders, societal, and profit responsibility in many ways. It relates to stakeholder responsibility with the employees or partners, their coffee farmers, and customer satisfaction. The video stated “social responsibility start with the employees”. Starbucks offer employees health care benefits and stock options to all employees half time or
Rating:Essay Length: 380 Words / 2 PagesSubmitted: January 5, 2010 -
Fairfield University Case Study
Introduction to Case Study by Winston Tellis+ The Qualitative Report, Volume 3, Number 2, July, 1997 (http://www.nova.edu/ssss/QR/QR3-2/tellis1.html) -------------------------------------------------------------------------------- Abstract This paper is the first of a series of three articles relating to a case study conducted at Fairfield University to assess aspects of the rapid introduction of Information Technology at the institution. This article deals with the nature of the problem faced by Fairfield University, the characteristics of the case methodology, and lays the foundation
Rating:Essay Length: 5,969 Words / 24 PagesSubmitted: January 5, 2010 -
Enron Case Study
In a matter of simply 15 years, Enron, from being close to a non-entity, expanded to being the seventh largest company of the country with a staff of more than 21,000 people and with offices in more than 40 countries. But lies, shady dealings and blatant deception were the inside story at Enron and when the scandal broke out in 2002, it shook the very foundation of the U.S. economy. It was in the fall
Rating:Essay Length: 759 Words / 4 PagesSubmitted: January 5, 2010 -
Case Study of Proctor & Gamble
Case Study of Proctor & Gamble There is no question whether or not Proctor & Gamble is a strong company and a prominent force in the consumer goods market segment; but what sets them apart from their competition? What makes them such a power house in their market? When determining a companies strengths, such as P&G’s you must take a look at the companies resources. A companies resources are often what sets them apart from
Rating:Essay Length: 676 Words / 3 PagesSubmitted: January 5, 2010 -
Coca-Cola Case Study
Founded in 1886, Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. Their corporate headquarters are in Atlanta, but have local operations in over 200 countries around the world. Some of the key success factors for Coca-Cola include a great product, a successful brand image, fun advertising, creative marketing, variety of products and most important a thriving future. They have been
Rating:Essay Length: 412 Words / 2 PagesSubmitted: January 5, 2010 -
Abercrombie and Fitch Case Study
LAST YEAR, a lawsuit against retail chain Abercrombie and Fitch introduced a new "-ism" into the American lexicon of prejudice: lookism. Abercrombie admitted to having a national policy of recruiting attractive people to work at their stores. However, anti-discrimination law entered the picture when Abercrombie appeared to have an overly inclusive definition of "attractive" as white. This conceptualization should set off a bell in the heads of most Americans: Warning, racism may be afoot. Others
Rating:Essay Length: 806 Words / 4 PagesSubmitted: January 5, 2010 -
Merck & Co. Case Study
Executive Summary In 2000, Merck & Co., Inc., a global research-driven pharmaceutical company, was facing a threat that patents of their most popular drugs would expire in two years. Following by the patents’ expiration, company’s sales and profits would decline dramatically since generic substitutes would take place. The only way to recover the loss caused by patents’ expiration was to develop new drugs and refresh the company’s portfolio. LAB Pharmaceuticals, who specializes in developing compounds
Rating:Essay Length: 2,390 Words / 10 PagesSubmitted: January 5, 2010 -
Abc, Inc. Case Study
Introduction Mr. Carl Robins, who is a new campus recruiter for ABC, Inc., fell short on planning and execution of the new employee orientation. His lack of planning and execution could imply that either Carl is not fully qualified, or ABC, Inc. does not have a very solid mentoring program. Being a new employee of only six months, Carl’s supervisor/manager should have been monitoring Carl’s planning of the new employee’s orientation and offer assistance if
Rating:Essay Length: 772 Words / 4 PagesSubmitted: January 5, 2010 -
United Parcel Service (ups) Case Study
UPS Strike In early August of 1997 the United Parcel Service (UPS) had a predicament on its hands, a teamsters strike. UPS, the world’s largest package distribution company was coming off a year [1996] in which they reported sales of $22.4 billion. UPS Employed ,000 management and non-union employees compared with 185,000 teamsters who are part of the AFL-CIO that were going on strike. The teamsters rejected a contract extension offer from the company
Rating:Essay Length: 1,900 Words / 8 PagesSubmitted: January 5, 2010 -
Historical Research Paper: Oil Spill Case Studies Burmah Agate
Burmah Agate 1979 For my historical research paper I decided to write about a spill called "Burmah Agate". It all began in the quiet morning of November 1, 1979. The Burmah Agate and the Mimosa collided at the entrance to the Galveston Harbor. The affects were absolutely devastating. The Mimosa struck the Burmah Agate on its starboard side, tearing an 8 by 15 foot hole in the hull. Before anyone could even comprehend what had
Rating:Essay Length: 2,485 Words / 10 PagesSubmitted: January 6, 2010 -
Citibank Case Study
1. Are the items assessed in the performance scorecard fair? Do they fit Citibank’s stated goals & culture? Should measures that have “hard” data be treated differently from those that are more subjective? Why or why not? Are the items assessed in the performance scorecard fair? YES, they include important factors to the bank that should be understood by the professional managers and if they know the rules in advance then it is fair. Particularly
Rating:Essay Length: 1,034 Words / 5 PagesSubmitted: January 6, 2010 -
Southwest Airlines Case Study
Situation Analysis Since day one, Southwest Airlines has been able to maintain a winning strategy. Starting with just three aircrafts in the state of Texas, Southwest implemented a low cost, low fare, no frills strategy that proved successful. As they have grown, more plans have been put into practice, such as a widely popular frequent flyer program and their now legendary customer service. These strategies have proved successful, as Southwest is the only airline to
Rating:Essay Length: 419 Words / 2 PagesSubmitted: January 7, 2010 -
Sportswear Case Study
Sportswear Case Study Memorandum From: ABC To: XYZ Ltd Subject: Sportswear Case Study Date: October 21, 2007 Introduction The Apparel industry had the high growth in the 1980’s and later in nineties there were many players in the industry which increased the competition. Sportswear Company performs the assembly operations and supplies to the apparel manufacturers. Profits and sales revenue of the company are very high even after facing the recession in the economy. Later it
Rating:Essay Length: 803 Words / 4 PagesSubmitted: January 7, 2010 -
Daimler Crysler Case Study
DaimlerChrysler B BUS 300 March 05, 2006 Table of Contents TOC o "1-3" h z u HYPERLINK l "_Toc130024939" Introduction PAGEREF _Toc130024939 h 3 HYPERLINK l "_Toc130024940" Organizational Size, Life-cycle and Control PAGEREF _Toc130024940 h 3 HYPERLINK l "_Toc130024941" Organizational Structure PAGEREF _Toc130024941 h 7 HYPERLINK l "_Toc130024942" Cross-functional teams PAGEREF _Toc130024942 h 9 HYPERLINK l "_Toc130024943" Recent Product Innovations PAGEREF _Toc130024943 h 10 HYPERLINK l "_Toc130024944" Innovation Process PAGEREF _Toc130024944 h 11 HYPERLINK l
Rating:Essay Length: 3,550 Words / 15 PagesSubmitted: January 7, 2010 -
White Castle Case Study
Running Head: WHITE CASTLE CASE STUDY White Castle Case Study Team B MKT 551/Marketing Management University of Phoenix (Online) Bill Copeland December 04, 2006 White Castle Case Study “More than 80 years. More than 380 restaurants. More than 500,000,000 burgers sold last year alone” (White Castle, About Us). This is White Castle’s mantra. Does this mantra mean that White Castle needs no marketing strategies? Of course not. Every company needs marketing strategies, no matter how
Rating:Essay Length: 3,152 Words / 13 PagesSubmitted: January 7, 2010 -
Paul Cronan Case Study
Paul Cronan Case This case involves a corporate response to AIDS in the workplace. The return to work of Paul Cronan, a person with AIDS, after a much publicized law suit, led to a walkout of his coworkers. This case documents the circumstances which preceded the work stoppage. Analyzing this case from Paul Cronan's supervisors point of view there are three main ethical issues to be considered: duty to protect the interests of the company,
Rating:Essay Length: 2,642 Words / 11 PagesSubmitted: January 8, 2010 -
Frito-Lays Inc Case Study
Frito-Lay Inc. has a very profitable dip product line. This is not only a great deal now, but also has shown tremendous sales growth over the past few years. In 1981 their sales reached 30 million dollars, with the sales figures almost tripling by 1985, reaching 87 million dollars. However, this success brings the corporation into a very unique situation as well as bringing up a very good question of “how to develop this further?”
Rating:Essay Length: 2,585 Words / 11 PagesSubmitted: January 8, 2010 -
Royal Caribbean Case Study
Introduction: In 1968, Royal Caribbean Cruise Line was founded with one ship. Over the next twenty-five years RCCL has expanded its fleet to 29 ships, with 2 more ships being built. RCCL has made its way in the cruise industry as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. These and other factors have placed RCCL in a situation of future organizational
Rating:Essay Length: 1,041 Words / 5 PagesSubmitted: January 9, 2010