Case Study Essays and Term Papers
2,147 Essays on Case Study. Documents 651 - 675 (showing first 1,000 results)
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Threshold Harvard Case Study
Threshold case study Threshold Sport's goals were to grow their company's footprint and revenue generated in marketing and producing US based cycling competitions. Their strategies included locking in regional races for 3 year terms with strong sponsorship partners. They have also purchased equipment at a reduced rate and hope to rent this equipment to help increase cash flow. Threshold is a start-up company and most of the value from this company currently resides in the
Rating:Essay Length: 381 Words / 2 PagesSubmitted: May 12, 2010 -
Mercedes Benz Case Study
Abstract Do you know what is world ranking of Mercedes-Benz in most famous brands? Do you know what is the situation of Mercedes-Benz in cars industry? Do you know the factors that affect the purchase decision of customers while buying cars? Mercedes-Benz is a famous brand of luxury cars. These are German made cars and are known as status symbol of high class consumers. All customers have their own values and beliefs while purchasing a
Rating:Essay Length: 3,214 Words / 13 PagesSubmitted: May 12, 2010 -
Critical Thinking Case Study: Let It Pour- My First Assignment as Executive Assistant
Let It Pour: My First Assignment as Executive Assistant Hospitals are a necessary part of every individual's life. When one thinks of hospitals, help comes to mind (Hospitals Struggle to Keep Their Promises). Neither a person's age, ethnicity, nor economic background should matter when it relates to access to healthcare. Everyone will need hospital care at one point in their lives, no matter how healthy one may think he or she is. That is the
Rating:Essay Length: 2,200 Words / 9 PagesSubmitted: May 13, 2010 -
Case Study Schweppes Raspberry Ginger Ale
As you know' our new product – Raspberry Ginger Ale (SRGA) was introduced in January 1991 in the US. Our forecasts regarding the sales for the first year was 2 million cases and real sales for the first half - year (January-June) are 2 million cases – twice more than projected. That means that the SRGA has took its place in the consumer’s minds and the distribution performance through both bottlers and retailers is successful.
Rating:Essay Length: 456 Words / 2 PagesSubmitted: May 13, 2010 -
Case Study: Vina San Pedro
Case Study #2 Vina San Pedro Business Policy Instructor: Ismatilla Mardanov David M. Whitfield April 15, 2002 Case Study: Vina San Pedro Background: Vina San Pedro (VSP) was the third largest winery in Chile, with 1998 sales of 37 billion Chilean pesos (CP). Bonifacio Correa had planted the original vines with French stock in 1865 on the farm in Molina that the family had owned since 1701. For years, VSP wines enjoyed a reputation of
Rating:Essay Length: 859 Words / 4 PagesSubmitted: May 13, 2010 -
Charles Schwab Case Study
The Charles Schwab Corporation provides securities brokerage and related financial services for 8 million active accounts with about 837 billion dollars in assets. They are financial planners that assist corporations with mergers and acauisitions and help people plan their financial futures. Their brokers make commission on their clients and well as fees they charge. Charles Schwab was a Stanford graduate attaining his bachelors and masters degree at their school of business. Charles was thirty two
Rating:Essay Length: 283 Words / 2 PagesSubmitted: May 13, 2010 -
Nokia Case Study
SWOT Analysis Strengths • Leading maker of mobile phones and largest vendor of telecom equipments on earth (Brand Name). • Strong Research and Development team, and financial support. • Strong home base due to competitive pressure, which drove down manufacturing costs and still staying at the leading edge. • Not only to talk, but to do business as well (browse web, ecommerce transactions, control house hold heating, etc.) • Efficient logistics chain that handles over
Rating:Essay Length: 1,611 Words / 7 PagesSubmitted: May 13, 2010 -
The Eruption of Mount Pinatubo - Case Study - Geography
The Eruption of Mount Pinatubo On the 15th June of 1991, the second largest volcanic eruption of the twentieth century took place on the island of Luzon in the Philippines, 90 km northwest of the capital city Manila. It was also, by far, the largest eruption to affect a densely populated area. Mount Pinatubo, a stratovolcano, is part of a chain of volcanoes along the Luzon arc on the west coast (refer map). The arc
Rating:Essay Length: 1,940 Words / 8 PagesSubmitted: May 14, 2010 -
Marketing Case Study - Cisco
Executive Summary The purpose of this case report is to analyze Cisco Systems in terms of its successful factors and current issues. The paper will discuss the current market situation, including a S.W.O.T. analysis (strengths, weaknesses, opportunities, threats) as well as some overall objectives and issues regarding to Cisco products. It also comments the implications of the problems in terms of management, the marketing mix, and competition in further detail. Formulation and evaluation of alternatives
Rating:Essay Length: 2,082 Words / 9 PagesSubmitted: May 15, 2010 -
Two Case Studies for Police officers
In life there are a lot of issues that involve social psychology. Being a police officer is a profession that encounters a lot of social psychology issues. One issue that all police officers have to encounter is prejudice. Police officers have to not be prejudiced against the citizens that they are trying to protect and serve the criminals that they must apprehend and also against each other. Two case studies that will be discussed are
Rating:Essay Length: 3,084 Words / 13 PagesSubmitted: May 15, 2010 -
Case Study - Aol/time Warner
AOL Time Warner On December 14, 2000, the Federal Trade Commission approved the planned merger of AOL and Time Warner after both companies pledged to “protect consumer choice” both now and in the future. The AOL Time Warner merger was approved by the Federal Communications Commission on January 11, 2001, and is the biggest merger in corporate history, then estimated at a total market value of $350 billion. The merger created a ‘powerhouse’ of new
Rating:Essay Length: 835 Words / 4 PagesSubmitted: May 15, 2010 -
Citigroup Case Study
Running head: CITIGROUP CASE STUDY Citigroup Case Study Citigroup in Post-WTO China Lorenzo E. Pina November 6, 2006 Abstract This summary provides a debate of the Citigroup Corporation. The main arguments, debated by Team E, discuss whether Citigroup has displayed adaptability on expanding its operations into China. The conclusion summarizes Team E agreement that Citigroup has displayed environmental adaptability in its attempt to expand operations in China. Citigroup Case Study China has made it difficult
Rating:Essay Length: 923 Words / 4 PagesSubmitted: May 15, 2010 -
Jones Blair Company Case Study
Jones Blair Company Case Study U.S. paint industry and especially the case of Jones Blair Company under the direction of Alexander Barrett. This industry contains almost 600 paints firms and is divided into three broad segments: architectural coatings, original equipment manufacturing coatings, and special-purpose coatings where each segment serves a specific need. Jones Blair Company produces and markets architectural paint and original equipment manufacturing coatings under the Jones Blair brand name. In addition to manufacturing
Rating:Essay Length: 1,069 Words / 5 PagesSubmitted: May 15, 2010 -
L’oreal’s Global Makeover: Case Study
L’Oreal’s Global Makeover: Case Study Problem: L’Oreal has a number of issues to consider; the approaching retirement of CEO Owen Jones, the potential takeovers of Nivea and Shu Uemura, their trouble gaining a presence in the Japanese market, and the lack of revenue in certain areas of their products offerings. There is also some loss in business for high demand products during turnover time as buyers wait for new shipments. Condensed Recommendation: L’Oreal should carefully
Rating:Essay Length: 3,608 Words / 15 PagesSubmitted: May 16, 2010 -
Darby Case Study
I. Problem Description The Darby Company is re-evaluating its current production and distribution system in order to determine whether it is cost-effective or if a different approach should be considered. The company produces meters that measure the consumption of electrical power. Currently, they produce these meters are two locations – El Paso, Texas and San Bernardino, California. The San Bernardino plant is newer, and therefore the technology is more effective, meaning that their cost per
Rating:Essay Length: 1,964 Words / 8 PagesSubmitted: May 16, 2010 -
Saturn Case Study
Case Analysis #1 SATURN Decision Focus Saturn has tried to uphold its image as “a different kind of company” since its establishment in 1985. To do this, it has concentrated on creating and maintaining a strong relationship with its customers. The company was launched with a $5 billion investment with high hopes that a GM could reach a new market area with a new line of compact vehicles. The goal was to sell 80 percent
Rating:Essay Length: 2,375 Words / 10 PagesSubmitted: May 16, 2010 -
Panadol Hijau Case Study
INOVASI DAN KEPUASAN PELANGGAN MENGKAJI DARI ICSA INDEX Studi Kasus: Panadol Hijau I. Pendahuluan Perusahaan baik yang bergerak di bidang jasa ataupun manufacture menciptakan suatu produk yang akan dipasarkan kepada pelanggan. Perusahaan akan membuat suatu merk sebelum di pasarkan kepada pelanggan. Merk dalam praktik perdagangan barang dan / atau jasa memiliki peran yang sangat strategis. Peran strategis dari merk dapat dilihat dalam konteks fungsi merk itu sendiri. Merk dalam praktik perdagangan barang atau jasa memiliki
Rating:Essay Length: 3,357 Words / 14 PagesSubmitted: May 16, 2010 -
Nike Case Study
Is Nike wrong to try to leverage its American rebel image to build brand awareness in the global market for soccer footwear and apparel? What are the potential drawbacks of this approach? Standardizing promotional activities has three big reasons. First, it has significant economic advantages. It lowers the cost because it can be spread over many countries. Second, one large effort to develop a campaign will produce better results than several smaller efforts. A third
Rating:Essay Length: 839 Words / 4 PagesSubmitted: May 17, 2010 -
Combining Task Analysis and Fault Tree Analysis for Accident and Incident Analysis: A Case Study from Bulgaria
(the paper was presented at European ESREL conference, Estoril, Portugal, 2006) ABSTRACT: Understanding the reasons for incident and accident occurrence is important for an organisa-tion’s safety. Different methods have been developed to achieve this goal. To better understand the human behaviour in incident occurrence we propose a analysis concept that combines Fault Tree Analysis (FTA) and Task Analysis (TA). These methods were complemented with the use of the Human Error Identification in System Tools (HEIST)
Rating:Essay Length: 4,511 Words / 19 PagesSubmitted: May 18, 2010 -
Gene one Case Study
Running head: PROBLEM SOLUTION: GENEONE Problem Solution: Gene One Aaron Pough University of Phoenix Introduction Gene One is a biotech company that started with a $2 million dollar start-up investment and has grown to a $400 million dollar company. On Wall Street biotech industry stock has rising to show interest in biotechnology. At Gene One, the CEO and the Board believe that in order to keep up with demand and realizing growth targets, Gene
Rating:Essay Length: 4,311 Words / 18 PagesSubmitted: May 18, 2010 -
Coca Cola Case Study
Coca-Cola Case Study 1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product’s image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola’s greatest strengths. “Enjoyed more than 685 million times a day around the world Coca-Cola stands as a
Rating:Essay Length: 751 Words / 4 PagesSubmitted: May 19, 2010 -
Airasia Berhad Company Case Study
AirAsia Berhad (MYX: 5099) is a low-cost airline based in Kuala Lumpur, Malaysia. It operates scheduled domestic and international flights and is Asia's largest low fare, no frills airline. AirAsia pioneered low cost travelling in Asia[1]. It is also the first airline in the region to implement fully ticketless travel and unassigned seats. Its main base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affliate airlines Thai AirAsia and
Rating:Essay Length: 940 Words / 4 PagesSubmitted: May 20, 2010 -
Cunard Line Ltd. Case Study
Background Cunard Line Ltd is one of the most famous and oldest luxury cruise companies in the world. Providing high-level luxury service to its clientele, Cunard’s name is associated with elegance, excellence, and tradition. Its seven ships (5 luxury and 4 premium) follows Cunard’s high quality service pattern, giving to the company 50% of the market share in the luxury segment and 90 % of occupancy in 1990. The success and performance of the company
Rating:Essay Length: 961 Words / 4 PagesSubmitted: May 20, 2010 -
Case Study on Pepsi
Assignment # 4 1) One of the most important ways a bank can make sure its loans meet regulatory standards and are profitable is by establishing a written loan policy. A loan policy gives loan officers and the bank’s management specific guidelines in making some loan decisions and in shaping the over all portfolios of the bank. The following are the most important elements of a Written Loan Policy; 1. Statements of Lending: A statement
Rating:Essay Length: 1,144 Words / 5 PagesSubmitted: May 20, 2010 -
Enron Case Study
In 1984 Ken Lay became chairman and Chief Operator of Houston Natural Gas. It quickly doubled when it bought Florida Pipeline Company. The next year in 1985 Houston Natural Gas merged Internorth Incorporation. With the merger they both combined to own around 40,000 miles of pipeline and shortly after they changed their name to Enron. Around that time Washington was being lobbied by energy corporations to deregulate business and let companies set their own prices.
Rating:Essay Length: 1,057 Words / 5 PagesSubmitted: May 21, 2010