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Last update: August 29, 2014
  • Nextcard - a Marketing Case Study

    Nextcard - a Marketing Case Study

    Company Overview NextCard was an internet-based provider of consumer credit founded in 1996 with a mission to revolutionize the credit card industry with its online application and approval process. Their product, NextCard Visa, was promoted as the “First True Internet Visa” and was marketed exclusively through the company website. The NextCard Visa could be used for both online and offline purchases and offered product and service enhancements specifically designed for the internet enabled consumer. At

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    Essay Length: 570 Words / 3 Pages
    Submitted: December 11, 2009 By: Mike
  • Arundel Case Study

    Arundel Case Study

    BACKGROUND & PROPOSAL In April of 1992, a movie industry analyst name Mr. David Davis of Paul Kegan Associates, Inc. was approached with an interesting and fresh business idea. The proposal was to create a new investment group, Arundel Partners, that would exist solely for the purpose of purchasing sequel rights to motion pictures produced by major U.S. movie studios. The proposal was unusual in that studios rarely sold rights to sequels prior to 1992,

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    Essay Length: 2,092 Words / 9 Pages
    Submitted: December 11, 2009 By: Jon
  • Dell Case Study

    Dell Case Study

    A student at the university of texas at austin by the name of michael dell founded the company as PC's limited. He started trading in the belief that if customers got these pc's directly and if there was a direct contact with the customers, you could understand much better of what customers needs are. Micheal dell dropped out of college to focus full time on his business which he started after getting $300,000 from his

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    Essay Length: 604 Words / 3 Pages
    Submitted: December 11, 2009 By: Steve
  • Management Info System Case Study

    Management Info System Case Study

    Shafin Hossain Management Info System 11/01/06 2217-402-04 Fall 06 Case Study Summary: The SyberWorks Training Center Suite provides an end-to-end training management solution for training companies offering all types of e-Learning and traditional classroom based training. They need a MIS program in place. Customer Profile: Founded in 1997, Information Mapping Inc. is a privately-held, international organization delivering Information Lifecycle Solutions through its three divisions: Information Mapping, Learning Programs, Professional Services, and Technology Solutions. Information Mapping

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    Essay Length: 1,003 Words / 5 Pages
    Submitted: December 11, 2009 By: Fatih
  • Case Analysis on Airline Industry

    Case Analysis on Airline Industry

    Case Analysis on the Article, Ў§Competitive Turbulence in the Airline IndustryЎЁ (Segmentation, Targeting and Positioning) EXECUTIVE SUMMARY Airline industry has 4 sectors identified: Full-service, Budget, Limited-service, Premium-service Segmentation and Targeting: Psychographic, Behavioral, Geographic and Demographic Positioning: Value proposition matrix (more for more, less for less, etc.) Conclusion and Recommendations: „« SIA in marginal value proposition position, needs to boost promotions and sales pitch. „« Low-cost carriers have good customer attraction value, must boost customer retention

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    Essay Length: 2,306 Words / 10 Pages
    Submitted: December 11, 2009 By: Max
  • Nucor Case Study

    Nucor Case Study

    Business Summary and Strategy Nucor is the largest steel manufacturer in the United States. It remains a profitable company despite being in one of the most cyclical industries in the economy. Nucor enjoys this success for several reasons, employee relations, quality, productivity, and aggressive pursuit of innovation and technical excellence. NucorЎ¦s strategy is that of a low cost provider, they know they are selling a commodity and understand their competitive edge in the industry is

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    Essay Length: 638 Words / 3 Pages
    Submitted: December 11, 2009 By: Kevin
  • Business Law Court Case

    Business Law Court Case

    Court Case I went to the small claims court in Middletown on October 24, 2005. The case that I heard was case # SCAM-108884, Anesthesiologists of Middletown vs. Barrett. The plaintiff in this case was the Anesthesiologists of Middletown which were suing for payment of contract. The total that they were suing for, $465.00 was for the payment of the services they had provided which was $430.00, and for the $35.00 entry fee into court.

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    Essay Length: 620 Words / 3 Pages
    Submitted: December 11, 2009 By: Stenly
  • The Sandman: A Case of the Uncanny

    The Sandman: A Case of the Uncanny

    E.T.A. Hoffmann’s “The Sandman” is an excellent representation of Freud’s theory of the Uncanny, combined with some ideas of Todorov’s theory of the Fantastic and the Marvelous. The story relates the life of Nathaniel, a young student convinced that a dreadful fate awaits him. His fear centers on a menacing old man whom he has believed since childhood to be the Sandman, a mythical creature who steals the eyes of children who are awake at

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    Essay Length: 813 Words / 4 Pages
    Submitted: December 11, 2009 By: David
  • Bmw Case Study

    Bmw Case Study

    Introduction BMW is facing quality problems and competition from Japanese entrants. Japanese automakers offer luxury cars at a lower price and higher quality with shorter lead times for new product introduction. The higher quality of Japanese cars has also redefined industry standards and customers are starting to expect higher quality in cars. To improve quality, BMW proposed a prototyping approach where prototypes are built with technology, equipment and workers that resemble the factory. Engineers will

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    Essay Length: 989 Words / 4 Pages
    Submitted: December 11, 2009 By: Tasha
  • The It System That Couldn’t Deliver (lenox Case)

    The It System That Couldn’t Deliver (lenox Case)

    BACKGROUND OF THE STUDY Three years ago, Diana Sullivan, was recruited by Lenox from a major competitor to work as its Chief Information Officer. Sullivan, a 20-year veteran information systems executive, knew going into this job that computers had never been one of Lenox's strengths. James Bennett, Lenox’s Chief Executive Officer told Sullivan that they simply need a tool that would help their agents provide fast and reliable information needed to close a sale. After

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    Essay Length: 879 Words / 4 Pages
    Submitted: December 11, 2009 By: Mike
  • The Rise of the Modern Business Enterprise: the Case of Citibank

    The Rise of the Modern Business Enterprise: the Case of Citibank

    The Rise of the Modern Business Enterprise: The Case of Citibank Thomas F. Huertas Citibank, N.,4. A case study examines the singular in order to illuminate the general. Although the subject of the case may be interesting and important in its own right, the case's purpose is to test broader hypotheses, not statistically, but qualitatively. The rich detail of a case study can suggest nuances to propositions derived from more sweeping surveys. In this article

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    Essay Length: 3,904 Words / 16 Pages
    Submitted: December 11, 2009 By: Artur
  • Discuss the Processing of a Criminal Case Through the Criminal Justice System from Investigation and Arrest Through Probation and Parole.

    Discuss the Processing of a Criminal Case Through the Criminal Justice System from Investigation and Arrest Through Probation and Parole.

    The criminal justice system begins with a report that a crime has occurred. A Law enforcement investigation of a crime may begin in a number of ways. For instance, an officer may arrive to a crime scene to determine the motive of the crime. During an officer’s investigation, they may cross-examine witnesses and potential suspects to further their case. If an investigating officer acquires a sufficient amount of evidence at a particular location, they may

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    Essay Length: 528 Words / 3 Pages
    Submitted: December 11, 2009 By: Andrew
  • Sears Case Study

    Sears Case Study

    This memo is in regards to addressing several key issues that have currently came to light regarding, the lack of communicating vital information within the company, and the companies business practices of handling consumer credit card debt. In order to appropriately address the situation at hand, we must first understand the events that got us to where we are. As people file for bankruptcy, it is understood that they will receive protection from creditors and

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    Essay Length: 994 Words / 4 Pages
    Submitted: December 11, 2009 By: Mike
  • Tivo Case Study

    Tivo Case Study

    As it launched in 1999, perhaps America wasn’t ready for the PVR (personal video recorder), or perhaps people were simply not aware of what had been created. Whatever the case may have been, the company named TiVo needed the success it had been lacking and the recognition it deserved. It was a slow start and a journey of anxiety even the company was backed by massive companies such as AOL-Time Warner, DirecTV and NBC

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    Essay Length: 1,165 Words / 5 Pages
    Submitted: December 11, 2009 By: Wendy
  • America 1945 Soviet Union Case

    America 1945 Soviet Union Case

    The Soviet Union was very concerned about its security after having been invaded and almost defeated twice in the twentieth century. It felt vulnerable being surrounded by hostile democratic states and preferred to have smaller communist states protecting it, thus the Iron Curtain descended. The Iron Curtain refers to an imaginary barrier through Europe that separated Russia and its communist allies from the rest of the democratic nations in the west. The states on each

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    Essay Length: 1,150 Words / 5 Pages
    Submitted: December 11, 2009 By: Andrew
  • Case: Iteam

    Case: Iteam

    Introduction & Background iTeam Inc is based on Walnut Creek, California just outside of San Francisco. It produces, markets, and sells its own line of computer systems, peripherals and consumer electronics to corporate customers and electronics retailers. They house their own research and development team and have historically found success by being a low-cost provider over the past five years. Their sales are currently focused only in the United States, and they have generally sold

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    Essay Length: 1,123 Words / 5 Pages
    Submitted: December 11, 2009 By: Anna
  • Wal-Mart Case Study

    Wal-Mart Case Study

    1. What were the main elements of the control system that Sam Walton created? It is evident that Sam Walton believed in the importance of control systems in an organization; as he established certain strategic control systems in the company. Walton wanted everyone within the organization to be committed to Wal-Mart's goal "total customer satisfaction", and the strategic control systems were set accordingly. There are various elements of control systems used in Wal-Mart which are:

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    Essay Length: 1,136 Words / 5 Pages
    Submitted: December 12, 2009 By: Tasha
  • Let It Pour - Case Study

    Let It Pour - Case Study

    Abstract In contrast of problems and dilemmas that plague health care, and those facilities that provide treatment, the solutions to these problems are omnipresent at the core of administration. That is, these administrations are tasked, or charged, with the evolutionary changes that stem from fiduciary, medical, and technical components of the industry that are designed to not only provide the highest quality in health care, but affordable, and competent health care professionals that strive to

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    Essay Length: 2,279 Words / 10 Pages
    Submitted: December 12, 2009 By: Top
  • The Boing and McDonnell Douglas Merger Case Study

    The Boing and McDonnell Douglas Merger Case Study

    Case Study: Boeing versus Airbus: Two Decades of Trade Disputes The Boeing-McDonnell Douglas Merger As the two largest producers in the commercial aircraft industry, Boeing and Airbus have been in a long rivalry for over two decades. Because of its huge research and development cost and a volatile market demand situation, the large commercial aircraft industry has only a few viable producers that can successfully operate in this industry. At the end of 1996, there

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    Essay Length: 1,297 Words / 6 Pages
    Submitted: December 12, 2009 By: Edward
  • Gm Case Study

    Gm Case Study

    The action plan of GM should be to extensively evaluate all of their foreign alliances, and through analysis determine the overall benefits of each of their partnerships. GM should eliminate any alliances, which are not beneficial to the firm, or could be seen as not mutually beneficial between both GM and the partner alliance. Alliances, which are not mutually beneficial or more beneficial to one of the firms, are generally viewed as more advantageous and

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    Essay Length: 1,019 Words / 5 Pages
    Submitted: December 12, 2009 By: Anna
  • Exxon Case Study

    Exxon Case Study

    Exxon is one of the world's largest publicly traded oil and gas producers. Last year, its net income surged to $36.1 billion, the highest for any American corporation and a 43 percent jump from the previous year. That is a legacy Mr. Tillerson is proud to defend. Exxon has really been about discipline. What Exxon brings to the table is their balance sheet, the technical expertise, and their operational management and development. That is where

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    Essay Length: 557 Words / 3 Pages
    Submitted: December 12, 2009 By: Wendy
  • Summarize and Discuss the Tensions Apparent in Contemporary Cultural and Communications Policy Debates. Include a Case Study Analysis of a Specific Policy Statement, Which Names and Discusses the Specific Rhetorical Frameworks Informing the Author's State

    Summarize and Discuss the Tensions Apparent in Contemporary Cultural and Communications Policy Debates. Include a Case Study Analysis of a Specific Policy Statement, Which Names and Discusses the Specific Rhetorical Frameworks Informing the Author's State

    First and foremost there are several approaches to the defining what is media policy. It is defined by Garnham as ‘the study of the ways in which public authorities shape, or try to shape, the structures and practices of the media…the study of the reasons for these policies, both in the sense of the reasons given by policy makers for their policies…in the sense of the economic, social, political and cultural forces to which the

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    Essay Length: 2,442 Words / 10 Pages
    Submitted: December 12, 2009 By: Bred
  • Harly Davidson Case Study

    Harly Davidson Case Study

    Harley Davidson Inc. Management 322 Companyўs Overview In 1903 William Harley and Arthur Davidson made the first Harley-Davidson motorcycle available to the public. It was built in a small wooden shed with the words “Harley-Davidson Motor Company” written on the door. The next year, in 1904, C.H. Lang opened the first Harley-Davidson dealership in Chicago, selling one of the first 3 Harleyўs ever made. In 1906 the company opened a new factory, in Milwaukee,

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    Essay Length: 7,061 Words / 29 Pages
    Submitted: December 12, 2009 By: Edward
  • Muzak Case

    Muzak Case

    Muzak was a multi-million dollar company and over the years had created the largest digital music library in the world. Despite their past success, they were not conveying the modern image they wanted to the public. This led the new senior management team at Muzak to implement change. Problem Definition Muzak is a company that has been around for decades and is mostly known for their “elevator music”. In the late 90’s, Muzak’s reputation for

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    Essay Length: 899 Words / 4 Pages
    Submitted: December 12, 2009 By: Anna
  • Organizational Behavior: A Case of Effective Management

    Organizational Behavior: A Case of Effective Management

    Organizational Behavior: A Case of Effective Management “Organizational structure is the formal system of task and reporting relationships that controls, coordinates, and motivates employees so that they cooperate and work together to achieve the organization’s goals”. (George et al, 2002). The importance of structure can’t be stressed enough. Having an organizational structure ensures that each member of the organization has the correct goals of their particular department set. A good structure will give people the

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    Essay Length: 1,003 Words / 5 Pages
    Submitted: December 12, 2009 By: Stenly

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