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Last update: August 25, 2014
  • Problem Solution: Building a Culture for Sustaining Change

    Problem Solution: Building a Culture for Sustaining Change

    Introduction Telecommunication companies have been under tremendous pressure to keep up with the rapid and frequent advances in the telecommunications industry. There is an abundance of competition amongst local, long-distance, and international markets. Cable companies, as well as other telecommunication companies, have saturated the market by offering complete solutions that encompass computers, televisions, internet, and plain old telephone service (Gibbs, S., 2006). Telecommunication firms are finding themselves in constant turmoil trying to stay competitive in

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    Essay Length: 3,209 Words / 13 Pages
    Submitted: January 10, 2010 By: July
  • Economic Systems in Copan Compared to Other Ancient Cultures

    Economic Systems in Copan Compared to Other Ancient Cultures

    Economic Systems Throughout history there has been a common theme of progression towards more complex societies. The advent of agriculture enabled population sizes to increase, and allowed permanent settlements to arise. As extensive cultivation of farmland progressed, a surplus of food was created that enabled some people within a society to be non-food producers. These people who no longer were required to farm in order to survive were able to develop marketable goods that they

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    Essay Length: 1,156 Words / 5 Pages
    Submitted: January 10, 2010 By: Mike
  • The Village of Skokie Marketing Plan

    The Village of Skokie Marketing Plan

    EXECUTIVE SUMMARY The Village of Skokie is entering a new era as it begins to offer new ways of providing services to its constituents, its businesses, its vendors and other parties who transact with the Village whether frequently or infrequently. These offerings are based on desires expressed by the Village’s Board of Trustees, the managerial and supporting staff members and the public as a whole. Our recent public survey shows a desire by many to

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    Essay Length: 9,931 Words / 40 Pages
    Submitted: January 11, 2010 By: Yan
  • Culture of Film

    Culture of Film

    At this point in my life I am finally able to appreciate many different films that in the past was not mature enough to understand. It has been a long journey getting to this point. My entire life nothing has made me as happy as going to see a movie in a theater with a big cherry coke. As a consumer I am open to seeing almost any film, because no matter what you see

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    Essay Length: 1,751 Words / 8 Pages
    Submitted: January 11, 2010 By: Artur
  • Nature Accounts for Behavioral Differences Between Males and Females

    Nature Accounts for Behavioral Differences Between Males and Females

    Men and women behave in completely different ways. Men are often scrutinized for being too aggressive, violent and only wanting sex. Women, on the other hand, are often criticized for being too bossy, fussy and only wanting commitment in a relationship. The differences in the way males and females behave can be accounted for through both nature and nurture aspects. In regard to behavior, men and women are expected to play standard roles in life.

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    Essay Length: 516 Words / 3 Pages
    Submitted: January 11, 2010 By: Mike
  • Marketing Ethics

    Marketing Ethics

    Ethics are a set of beliefs which influence how individuals, groups and society behave. Ethics need to be taken into account when marketing a business. Businesses have a social responsibility. The impact of their product and activities on society must be ethical. Ethical responsibilities refer to the moral basis for business activity and whether what the business does is ‘right’. Advertising and promotion are important marketing tools that, when implemented, must be ethical. For example,

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    Essay Length: 576 Words / 3 Pages
    Submitted: January 11, 2010 By: Anna
  • Ethics in Marketing Communication

    Ethics in Marketing Communication

    Ethical Challenges in Marketing Communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. Marketers must understand the impact ethics have on marketing communications and develop Integrated Marketing Communication (IMC) strategies accordingly. This paper will discuss various ethical challenges facing marketers today, identify internal and external factors on IMC, and formulate two ethical

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    Essay Length: 1,128 Words / 5 Pages
    Submitted: January 11, 2010 By: Edward
  • Dipro Marketing Management Audit

    Dipro Marketing Management Audit

    Executive Summary Dipro has become the most successful launch in terms of sales in the history of DC Pharmaceuticals, toping $110M in only six full months! • Dipro is already considered the Gold Standard for advanced disease therapy. • Dipro has quickly moved into the fourth position, among the eight most prescribed Interlobular Lung Disease (ILD) treatments in terms of audited sales when comparing their 12 months of data to our 61/2 months. • The

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    Essay Length: 639 Words / 3 Pages
    Submitted: January 11, 2010 By: Yan
  • Marketing Consulting

    Marketing Consulting

    Marketing Departments in mid-sized businesses face lots of challenges such as how to target customers more efficiently, how to increase market share, how to compete in the market-place and be ahead of competition, and how to increase one-to-one communications with customers. The unsteady economy has pressured businesses to become as streamlined as possible, leaving marketing departments short on budget and staff. Today, our role as Marketing Consultants is to help companies not only retain current

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    Essay Length: 388 Words / 2 Pages
    Submitted: January 11, 2010 By: Yan
  • Krispy Kreme Marketing Plan

    Krispy Kreme Marketing Plan

    1.0 Executive Summary Krispy Kreme Doughnuts owns and franchises stores that produce and sell over 20 different types of specialty doughnuts. Since the company’s founding in 1937, Krispy Kreme has grown into a leading specialty retailer producing over 1.8 billion doughnuts a year. With the acquisition of Digital Java in 2002, Krispy Kreme expanded its product line to include gourmet coffee. Retail stores now brew and sell our own line of coffee, which puts us

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    Essay Length: 1,428 Words / 6 Pages
    Submitted: January 11, 2010 By: July
  • Ethnic Differences Across Generations

    Ethnic Differences Across Generations

    Ethnic Differences Across Generations Gish Jen’s “Who’s Irish?” explores a Chinese grandmother’s thoughts and beliefs about her ethnically integrated family. The grandmother tells the story as though she is looking back on past events and thinking about how they have affected her present life. As her tale begins, she identifies her granddaughter, Sophie, as a wild three-year-old (161). Perhaps the grandmother associates with Sophie’s strong will, because she reveals her own intense nature when she

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    Essay Length: 997 Words / 4 Pages
    Submitted: January 11, 2010 By: Janna
  • Policy Analysis Market

    Policy Analysis Market

    Introduction The Defense Advanced Research Projects Agency (DARPA) was born in the uncertain days after the Soviets launched Sputnik in 1958. Its mission was to become an engine of technological change that would bridge the gap between fundamental discoveries and their military use (Bray, 2003). Over the last five decades, the Agency has efficiently gone about its business in relative obscurity, in many cases not getting as much credit as it deserved. The Agency first

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    Essay Length: 497 Words / 2 Pages
    Submitted: January 11, 2010 By: Artur
  • Rock and Roll Culture

    Rock and Roll Culture

    Rock and Roll ain’t noise pollution Abstract Rock and Roll. Someone mentions it and you instantly have an image in your head. Whether it be the title quoted AC/DC or the King Elvis Presley, there is a form of rock for everyone. Rock has made huge changes over the past several decades, always being whatever the musician wanted it to be. Some hade described rock as a way of life; a movement. Some have said

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    Essay Length: 1,914 Words / 8 Pages
    Submitted: January 11, 2010 By: Artur
  • Everyday Use: Today’s View on Culture and Heritage

    Everyday Use: Today’s View on Culture and Heritage

    “Everyday Use”: Today‘s view on Culture and Heritage In “Everyday Use,” Alice Walker tells a story of a mother’s conflicted relationship with her two daughters. At face value the story tells of “Mama” gradually denying the superficial values or her elder, more socially accepted, daughter “Dee,” and begins to favor the more practical views of her less fortunate daughter “Maggie.” As clear a story as this may seem, there are many undercurrents open to a

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    Essay Length: 671 Words / 3 Pages
    Submitted: January 12, 2010 By: Mike
  • Different Styles of Sculpting

    Different Styles of Sculpting

    DIFFERENT STYLES OF SCULPTING What is sculpting? Sculpting is fashioning three-dimensional figures, busts or abstract pieces from stone, clay, wood, bronze or other material. For thousands of years man has been putting form into stone, wood, clay and metal. Many of these have survived over time and provided millions with great pleasure and historical reference. Two of the most popular sculptures that are recognized throughout the world are the statues of David. The subject that

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    Essay Length: 576 Words / 3 Pages
    Submitted: January 12, 2010 By: Monika
  • Benetton Marketing Strategies

    Benetton Marketing Strategies

    Marketing Strategies Product Development and Promotion Benetton had a unique product basket with brighter, fashionable yet casual clothes. The market was clustered on the basis age and products were retailed under different labels and product names. The company's product list consisted of more than 2000 different item-label combinations. The major product lines of Benetton were 012 Benetton, Jeans West, My Market, Sisley, Tomato and Mercerie For each trade name, appropriate style of furniture and equipment,

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    Essay Length: 394 Words / 2 Pages
    Submitted: January 12, 2010 By: Monika
  • Difference Between Hackers and Crackers

    Difference Between Hackers and Crackers

    the diferences between a hacker and a cracker When the definition between a hacker and a cracker seems cloudy to you remember to look at motivation. A true hacker is a tinkerer, one with a curious mind, they push to the limits and take things apart in order to further their own understandings. The Cracker may be teaching himself to do more too, but his motive is to use what he learns, to exploit weaknesses

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    Essay Length: 494 Words / 2 Pages
    Submitted: January 12, 2010 By: Fonta
  • Strategic Marketing

    Strategic Marketing

    Topic: Design a Marketing Plan for the French �fashion house’ Caroll who are aiming to enter the growing �middle market’ in China. ABSTRACT Caroll, French’s largest clothing retailer by sales, is looking to expand in China, attracted by the rising spending power of consumers in the fast-growing Asian country. To succeed in China, where the nation’s raising middle class tries to emulate the West’s fashion style, Caroll needs to continue positioning itself as a source

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    Essay Length: 1,512 Words / 7 Pages
    Submitted: January 12, 2010 By: Tasha
  • Different Kinds of Love in Great Expectations

    Different Kinds of Love in Great Expectations

    In Great Expectations, there are many odd points of view of love and what love should mean. Pip’s love toward Estella is a yearning craze, and he is blinded by her fascinating beauty. On the other hand, Uncle Joe has a very respected love for Mrs. Joe, considering how harshly she treats him, Mrs. Joe doesn’t seem to love Joe at all. Biddy’s love for Pip seems true, until Pip leaves his home to become

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    Essay Length: 610 Words / 3 Pages
    Submitted: January 12, 2010 By: Victor
  • Marketing

    Marketing

    Marketing is a large range of activities that ensure the company is meeting the needs of their customers and receiving appropriate value in return (Free Management Library, 2007). Marketing is researching and implementing a plan to ensure that the products are distributed to the correct people and to ensure the products are successful. Marketing has many different types of strategies involved and depending on the type of business being run has different techniques involved. Business

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    Essay Length: 600 Words / 3 Pages
    Submitted: January 12, 2010 By: Tommy
  • Phase I, Ii, III and IV Marketing Plan

    Phase I, Ii, III and IV Marketing Plan

    Marketing Plan: Phase I, II, III, and IV Lora, Jina, Tina, and Josie MKT 421 Jon Smith 1/25/2008 Executive Summary Petsmart would like to introduce a new product called CuddleSmart. This product has been developed in order to aid desired pet owners to control allergies caused by cats and dogs. A four-phased plan has been developed to market the new product. Phase 1 – Development of CuddleSmart • Development of product – 63% of 112.9

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    Essay Length: 5,935 Words / 24 Pages
    Submitted: January 12, 2010 By: Mike
  • Marketing Mix

    Marketing Mix

    Marketing Mix David Shirazyan Marketing MKT 421 University of Phoenix Doug Bottomley January 10, 2007 Marketing Mix Marketing is a vital part of any business and is an integral component of selling any product. Whether the business is a small mom and pop operation or a world leader, marketing is a part of the business. Because there are many ways to fulfill the needs of the customer, a straight-forward approach is to consider the

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    Essay Length: 1,216 Words / 5 Pages
    Submitted: January 12, 2010 By: Jessica
  • Marketing Plan

    Marketing Plan

    When putting together a marketing plan, using the four P’s are essential in properly executing the plan. When referring to the four P’s I mean product, price, promotion, and place. Global Premier Development is a condo development company here in Orange County. G.P.D. has an extensive background in developing apartments and condos all throughout California. G.P.D’s products are condos that will cater to families all throughout California. Considering the extremely inflated real estate values

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    Essay Length: 350 Words / 2 Pages
    Submitted: January 12, 2010 By: Stenly
  • Marketing Audit Approach

    Marketing Audit Approach

    Marketing Audit Approach Sushil Kumar July 17, 2006 Marketing Audit Approach “A marketing audit is a comprehensive, systematic examination of a company’s marketing organization, strategies, tactics, objectives, and activities. A marketing audit enables senior management to discover the organization’s strengths and weaknesses in relation to opportunities and threats it faces in the marketplace, and pinpoint more effective uses for the available marketing resources” (Willson, 2003). “Half the money you spend on marketing is wasted. The

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    Essay Length: 2,211 Words / 9 Pages
    Submitted: January 12, 2010 By: Tommy
  • Marketing Case Studies

    Marketing Case Studies

    Chapter 3: Cola Wars Question #1: In the new Coke fiasco, how could Coca-Cola’s marketing research have been improved? To determine how the marketing research could have been improved, let us first define the end result. Ultimately, consumers felt almost betrayed that Coca-Cola scratched their flagship product, Coke, for a newer, updated flavor. Coca-Cola’s marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly

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    Essay Length: 1,356 Words / 6 Pages
    Submitted: January 12, 2010 By: Tasha

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