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Last update: October 1, 2016
  • Lulu.Com Case

    Lulu.Com Case

    Key Issue Lulu.com’s mission is to be the world’s largest and most profitable free marketplace for digital content. To this end, Lulu.com is concentrating on company growth. With limited resources, Lulu.com practically cannot pursue all its expansion alternatives and needs to limit its choice to the most profitable opportunity for the company in the short and long term. Alternatives 1. Geographic expansion into Asia 2. Improve infrastructure of the Lulu community 3. Improve financial systems

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    Essay Length: 539 Words / 3 Pages
    Submitted: December 5, 2009 By: Jessica
  • Mgmt 322 - Case Study of Euro Disney

    Mgmt 322 - Case Study of Euro Disney

    Case Study of Euro Disney (Mgmt 322) To this day, EuroDisney struggles to keep its doors open, while the American and European theme parks continue to thrive. My paper for my International Business course deals with the many problems that marked the opening of EuroDisney ... -------------------------------------------------------------------------------- For years, the Disney theme park empire was built upon three crown jewels located in California, Florida, and Japan. Combining the familiar, family-friendly characters and images upon which

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    Essay Length: 2,367 Words / 10 Pages
    Submitted: December 5, 2009 By: Mikki
  • Byte Products, Inc Case Study

    Byte Products, Inc Case Study

    Byte Products, Incorporated: Problems, Recommendations, & Commitment Mary R. Johnson American InterContinental University-Dunwoody Campus PROBLEM FACING BYTE PRODUCTS INC. In my opinion, and as stated in Section A on page 1-3 of the textbook, the problem facing Byte Products, Inc. is that they cannot adequately meet the demand of its customers (Wheelen & Hunger, 2006) while trying to remain the leading company in the production of electronic components for computers. Byte Products, Inc. operates

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    Essay Length: 1,035 Words / 5 Pages
    Submitted: December 5, 2009 By: Jon
  • A Case Study - 3m and Norton

    A Case Study - 3m and Norton

    3M and Norton Evolutionary vs. Classical Strategic Management A Case Study from Jim Collins & Jerry Porras, Built to Last, 1997 Questions for Discussion (1) 3M’s strategy contradicts nearly everything that an MBA program is supposed to teach you about planning and control. Explain: a. How would marketing studies and product planning benefit 3M in producing more successful products? b. How 3M can expect to survive in the long run if it is unable to

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    Essay Length: 2,674 Words / 11 Pages
    Submitted: December 5, 2009 By: Stenly
  • Goblin Market

    Goblin Market

    “For there is no friend like a sister.” -Christina Rossetti Sisterhood has been bond that throughout the ages has changed from only family members, to females that feel a special bond with one another, to females sharing the same interest in religion or education. Christina Rossetti shared the sisterhood bond to her readers when she wrote her poem Goblin Market. The poem has even been centered on by the critics to be the theme of

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    Essay Length: 1,723 Words / 7 Pages
    Submitted: December 5, 2009 By: Top
  • Social Work Intervention with the Disabled and Their Families

    Social Work Intervention with the Disabled and Their Families

    OC 28: Social Work Intervention with the Disabled and their Families Case Study: Select a family of the disabled child/PWD (person with disability). Become acquainted with the PWD/ family through interviews. Case: Jeevan Anand Chavan, 25 years • Introduction Jeevan Anand Chavan is a 25 year old, enthusiastic individual whose vivacity takes you by surprise and makes you want to know more of him. He is working as a Project Coordinator (Self-Employment Scheme) at The

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    Essay Length: 634 Words / 3 Pages
    Submitted: December 5, 2009 By: Jon
  • A Case for Brand Loyalty

    A Case for Brand Loyalty

    1. Para cada uno de los 7 entrevistados, indique si usted considera que la persona es leal o no a la marca, y explique el por quй de cada una de sus respuestas. 1.1. Anne De acuerdo a lo seсalado en el Caso de Estudio “A case for brand loyalty” considero que Anne es una persona leal a la marca. Los elementos que me llevan a la apreciaciуn anterior, son los siguientes: - Quiйn es

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    Essay Length: 2,098 Words / 9 Pages
    Submitted: December 5, 2009 By: Kevin
  • Global and Domestic Marketing

    Global and Domestic Marketing

    Global and Domestic Marketing There are many external environmental factors that marketing. Political, cultural and technological factors are several that affect marketing decisions on a domestic and a global scale. A company can gain valuable incite on the factors effecting their business through an external environment analysis. An analysis of the target market for a company’s goods or services can provide understanding of environmental factors that need to be addressed for a products success. When

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    Essay Length: 825 Words / 4 Pages
    Submitted: December 5, 2009 By: Kevin
  • Abc Inc Case Study Analysis Ppaer

    Abc Inc Case Study Analysis Ppaer

    Case Study Analysis Paper Tina Walton Com 215 April 21, 2005 ABC Inc. Case Study Analysis • Introduction A number of problems were made during the recent hiring process. This case Study is an attempt to identify and recommend ways to improve this process. From the information that has been obtained, I believe that a lack of employee experience and a lack of prior planning and follow up resulted in a failure to accomplish all

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    Essay Length: 550 Words / 3 Pages
    Submitted: December 6, 2009 By: Jessica
  • Kodak Case Study

    Kodak Case Study

    With the emergence of digital photography as a commonplace alternative to traditional photography in the late 90’s and early 2000’s, Kodak’s film sales had dropped 5% and their revenues 3% down to $12.8 billion, and they were planning to cut 2,200 jobs. Daniel A. Carp, as CEO, was tasked with the job of figuring out what to do to start turning the companies downward slope up again. From 1983 to 1993 Fuji began to creep

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    Essay Length: 656 Words / 3 Pages
    Submitted: December 6, 2009 By: Kevin
  • Marketing

    Marketing

    Marketing is the process by which we deal with our customers and engage them in buying a product. Sometimes we use catchy phrases to get them interested and sometimes we even go as far as developing something so innovative that they are instantly magnetized by them. Yet, marketing is not only to successfully sell and making commercials, most of the time we must study our market and create new tactics. One of those tactics means

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    Essay Length: 461 Words / 2 Pages
    Submitted: December 6, 2009 By: Jon
  • Social Movements

    Social Movements

    Social movement is defined as, an organized collective activity to bring about or resist fundamental change in an existing group or society. (Sociology, A Brief Introduction, 425) Social Movement was invented in England and North America during the first decades of the nineteenth century and has since the spread across the globe. (Tilly, 2004) Many social movements are created around some charismatic leader, i.e. one possessing charismatic authority. After the social movement is created, there

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    Essay Length: 627 Words / 3 Pages
    Submitted: December 6, 2009 By: Edward
  • Business Case for Health Communication

    Business Case for Health Communication

    Business Case for Health Communication "Stress is both additive and cumulative in its negative effects on individuals, organizations and societies" (Stress Directions, n.d.). Stress is growing not only in people's personal lives but in the workplace as well. "More than 50% of adult Americans suffer adverse health effects due to stress;" and it is, "estimated that up to 90% of illness and disease is stress-related." Stress can be linked to many causes of death. These

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    Essay Length: 520 Words / 3 Pages
    Submitted: December 6, 2009 By: Mike
  • Case Study

    Case Study

    CASES Quick Summary Outcome/Historical Significance CONSTITUTIONAL CONCEPTS/Enduring Issues Marbury v. Madison(1803)* Appointment of midnight justices by John Adams rejected by Jefferson. Supreme Court must decide constitutionality of Judiciary Act. John Marshall declares Judiciary Act unconstitutional The Supreme Court has the right of Judicial Review. Impact of Marshall Court Judicial v. Executive and Congressional Power Judicial Review/Separation of powers Gideon v Wainwright (1963)* Gideon was accused of a felony by Florida and did not have attorney

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    Essay Length: 1,083 Words / 5 Pages
    Submitted: December 6, 2009 By: Bred
  • Morality as a Social Construct in the Adventures of Huckleberry Finn, the Rise of Silas Lapham and the Awakening

    Morality as a Social Construct in the Adventures of Huckleberry Finn, the Rise of Silas Lapham and the Awakening

    The definition of morality varies across different levels of society. In order for a member outside a certain societal level to be properly integrated, it is vital that he or she learns the moral code of that class. In this essay, three novels that deal with societal integration of an outside member will be examined: Mark Twain’s The Adventures of Huckleberry Finn, William Dean Howells’ The Rise of Silas Lapham and Kate Chopin’s The Awakening.

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    Essay Length: 2,091 Words / 9 Pages
    Submitted: December 6, 2009 By: Tasha
  • Marketing Communication Tools Ab.&fitch

    Marketing Communication Tools Ab.&fitch

    MARKETING HOME ASSIGNMENT By: Szeremlei Pйter Seminar Leader: Kapitбny Jуzsef Module Leader: Dr. Tom Owens Topic: Communication Tools Abercrombie & Fitch Co. 1 Introduction In terms of the general perception of all of the marketing mix elements that a firm may employ, it is perhaps ‘promotion’ that is the most prominent ‘P’ in the ‘4 P’s’. In fact to many people promotion is marketing. Promotion is a part of a firm’s overall effort to communicate

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    Essay Length: 4,994 Words / 20 Pages
    Submitted: December 6, 2009 By: Jon
  • Case Study of Andrew Bartlett’s Plumbing Business

    Case Study of Andrew Bartlett’s Plumbing Business

    This model of the Research Report addresses the case study of Andrew Bartlett’s plumbing business in Western Australia. See attached copy of the case, taken from ‘Andrew Bartlett: Managerial dilemmas’. In Bartol, K., Tein, M., Matthews, G. & Martin, D. (2005). Management: A Pacific Focus, McGraw-Hill and Irwin, p.p. 471-2 Introduction [1] Team-structured organisations are becoming increasingly popular in many different industries and in situations where companies have geographically distributed offices. Jehn and Mannix (2001,

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    Essay Length: 2,065 Words / 9 Pages
    Submitted: December 6, 2009 By: David
  • Marketing Research

    Marketing Research

    INTRODUCTION Redefining marketing research The board of directors of American Marketing Association (AMA) has approved the following new definition of marketing research on August 2004. �’Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to

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    Essay Length: 2,791 Words / 12 Pages
    Submitted: December 6, 2009 By: Jack
  • Autism: Educational and Social Effects

    Autism: Educational and Social Effects

    Autism: Educational Social Effects As a student living with no impairing physical or mental disability, it is difficult to imagine life any other way. On the other hand, when taking the time to contemplate what people with disabilities, such as Autism have to cope with, I realize just how much I take for granted in every day life; such as options to any class, learning at a normal pace, and peer interactions, to name a

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    Essay Length: 907 Words / 4 Pages
    Submitted: December 6, 2009 By: Stenly
  • Marketing Management - Promotion

    Marketing Management - Promotion

    Promotion Another one of the 4P's is 'promotion'. This includes all of the tools available to the marketer for 'marketing communication'. As with Neil H.Borden's marketing mix, marketing communications has its own 'promotions mix.' Think of it like a cake mix, the basic ingredients are always the same. However if you vary the amounts of one of the ingredients, the final outcome is different. It is the same with promotions. You can 'integrate' different aspects

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    Essay Length: 784 Words / 4 Pages
    Submitted: December 6, 2009 By: Fatih
  • Corporate Social Responsibility: Now and Then

    Corporate Social Responsibility: Now and Then

    With the recent corporate scandals involving such companies as Enron and Martha Stewart, the concept of corporate social responsibility (CSR) has once again made its way to the forefront of contemporary management ideologies. However, CSR itself is not a new concept. In fact, societies as far back as the Ancient Mesopotamians (circa 1700 BC) incorporated CSR in their businesses. “King Hammurabi introduced a code in which builders, innkeepers or farmers were put to death if

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    Essay Length: 689 Words / 3 Pages
    Submitted: December 7, 2009 By: Tommy
  • Social Entropy

    Social Entropy

    Social Entropy In life, one will always encounter those who think that what they have to say contains meaning; they think that their words contain profound truths of the world at hand. In reality, they know nothing more than nouns and verbs, singing the stereotypical hymn of ignorance. They talk about the fantasies of man and the envious perfection of such. They know nothing of the genuine truth, or of what the future holds. Most

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    Essay Length: 1,587 Words / 7 Pages
    Submitted: December 7, 2009 By: July
  • Tylenol Case Study

    Tylenol Case Study

    Tylenol Case Study The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to

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    Essay Length: 1,345 Words / 6 Pages
    Submitted: December 7, 2009 By: Monika
  • European Biofuels Market

    European Biofuels Market

    The US is flooding Europe with subsidised biofuels that threaten to destroy Europe's domestic refining market, the head of the biofuel company D1 Oils warned today as its shares lost a third of their value. Admitting that some 35 jobs could be lost as a result of the cheap imports, Elliott Mannis, chief executive, said: "The simple fact is that you can buy the subsidised American imported material cheaper than you can buy virgin oil

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    Essay Length: 327 Words / 2 Pages
    Submitted: December 7, 2009 By: Wendy
  • Harley-Davidson Case Study

    Harley-Davidson Case Study

    MARKETING Harley-Davidson enjoyed a monopoly in the motorcycle industry for many decades. In the 1970's, Japanese manufacturers flooded the market with high quality, low priced bikes. From 1973 - 1983, Harley's market share went from 77.5% to 23.3% with Honda having 44% of the market by 1983. Harley-Davidson could not compete on price against the Japanese motorcycle producers, so it had to establish other market values and improve quality. Simultaneously, the United States consumer base

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    Essay Length: 1,250 Words / 5 Pages
    Submitted: December 7, 2009 By: Jon