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Last update: October 1, 2016
  • Schwinn Bicycles Marketing Case Analysis

    Schwinn Bicycles Marketing Case Analysis

    1. What are the strengths and weaknesses of Schwinn? What opportunities and threats face the company? A. Strengths a. Schwnn brand is known for quality with more than 100 years experience manufacturing bicycles. b. Schwinn is under new management with vision and direction. This new management is not afraid to compete within the high end target market. c. Schwinn can offer high end consumers the prestige of “Handmade in the USA.” d. Under new management

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    Essay Length: 824 Words / 4 Pages
    Submitted: November 13, 2009 By: Jack
  • Grenadier Marketing Case Analysis

    Grenadier Marketing Case Analysis

    Marketing Plan Grenadier Chocolate Company Limited: The Milk Mate Decision Company Description: Grenadier Chocolate Company is a midsize firm that was founded in 1973 by Mr. Ronald Berg with the aim of developing and marketing Milk Mate milk flavoring. This product is a new, milk modifying, instant chocolate syrup for household use. This is a premium product and a first of its kind. Milk Mate is a syrup as opposed to the competition which is

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    Essay Length: 587 Words / 3 Pages
    Submitted: November 28, 2009 By: Mike
  • Nextcard - a Marketing Case Study

    Nextcard - a Marketing Case Study

    Company Overview NextCard was an internet-based provider of consumer credit founded in 1996 with a mission to revolutionize the credit card industry with its online application and approval process. Their product, NextCard Visa, was promoted as the “First True Internet Visa” and was marketed exclusively through the company website. The NextCard Visa could be used for both online and offline purchases and offered product and service enhancements specifically designed for the internet enabled consumer. At

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    Essay Length: 570 Words / 3 Pages
    Submitted: December 11, 2009 By: Mike
  • Li Ning Marketing Case Study

    Li Ning Marketing Case Study

    In its mission statement, Li-Ning vision is to be Ў§a world's leading brand in the sports goods industry.ЎЁ While it is obvious that Li-Ning has been hugely successful in maintaining its brand image and sales growth in China, I believe that Li-Ning can further improve its market share by positioning themselves differently from the top 2 player in the industry: Nike and Adidas, by exploiting its comparative advantage over these multinational companies. The primary target

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    Essay Length: 567 Words / 3 Pages
    Submitted: December 13, 2009 By: Jack
  • American Express; a Look into Social Marketing

    American Express; a Look into Social Marketing

    American Express is a company with a lot of history that continues to excel in the Global financial market. From credit cards and travelers cheques to business finance management and social cause involvement, American Express handles worldwide business in a manner that is simply unmatched and unbeatable by other Global financial companies. Currently American Express is the 15th most valuable brand in the world. Its worth is estimated at a staggering $20.87 billion. Founded in

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    Essay Length: 2,850 Words / 12 Pages
    Submitted: December 15, 2009 By: David
  • Marketing Case Study: Becel Margarine

    Marketing Case Study: Becel Margarine

    Becel Margarine: Reinvigorating Growth 1. Problem Statement/IdentificationWhat changes should Becel make to its marketing strategy to increase sales, market share, profits and maintain rapidly growing trend in the long run? The current strategic objectives and goals of the margarine giant Becel are to: Deliver strong short and long-term growth Sustain and consolidate current record market share Deliver a brand that helps consumers meet their health heart needs However, in order to achieve its strategic aims

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    Essay Length: 2,544 Words / 11 Pages
    Submitted: December 24, 2009 By: Stenly
  • Marketing Case Studies

    Marketing Case Studies

    Chapter 3: Cola Wars Question #1: In the new Coke fiasco, how could Coca-Cola’s marketing research have been improved? To determine how the marketing research could have been improved, let us first define the end result. Ultimately, consumers felt almost betrayed that Coca-Cola scratched their flagship product, Coke, for a newer, updated flavor. Coca-Cola’s marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly

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    Essay Length: 1,356 Words / 6 Pages
    Submitted: January 12, 2010 By: Tasha
  • Hewlett Packard Computers - Marketing Case Study

    Hewlett Packard Computers - Marketing Case Study

    Case Study: Hewlett-Packard 1. Problem Definition 1. Primary Business – Technology Firm 1. Imaging and Printing Group (IPG) 1. Products: Printers and inks 2. Revenue: 30% of total 2. Personal Systems Group (PSG) 1. Products: Desktop PCs, notebooks, servers, flat-screen TVs 2. Revenue: 29% of total 3. Technology Solutions Group (TSG) 1. Technology and IT services for B2B segment 2. Revenue: 37.5% of total 2. Main Issue – HP is struggling to decide whether to

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    Essay Length: 2,867 Words / 12 Pages
    Submitted: January 24, 2010 By: Fatih
  • Marketing Case Analysis

    Marketing Case Analysis

    MKTG 101 – Principles of Marketing Group 6 Section 5 Professor Bruce Wilson Case 24 Quality Cutting Tools, Inc. Group Case 2 Prepared by: Vaccarezza, Andrew M Jiang, Benson X Longcrier, Emily N Benson, Brooke E Kalachik, Tatyana V Konkel, Meghanne B Lay, Tiffanie N Skinner, David May 17, 2007 TABLE OF CONTENTS EXECUTIVE SUMMARY 3 COMPANY OVERVIEW 3 PROBLEMS AT QCT 3 SOLUTIONS 3 MAJOR RELEVANT ISSUES 4 COMPETITION 4 MARKET TRENDS 4 MARKET

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    Essay Length: 2,295 Words / 10 Pages
    Submitted: March 25, 2010 By: Steve
  • Marketing Case Study - Cisco

    Marketing Case Study - Cisco

    Executive Summary The purpose of this case report is to analyze Cisco Systems in terms of its successful factors and current issues. The paper will discuss the current market situation, including a S.W.O.T. analysis (strengths, weaknesses, opportunities, threats) as well as some overall objectives and issues regarding to Cisco products. It also comments the implications of the problems in terms of management, the marketing mix, and competition in further detail. Formulation and evaluation of alternatives

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    Essay Length: 2,082 Words / 9 Pages
    Submitted: May 15, 2010 By: Max
  • Marketing Case Analysis

    Marketing Case Analysis

    MKTG 101 – Principles of Marketing Section 5 Professor Bruce Wilson Case 10 Joggers Universe Individual Case Prepared by: Vaccarezza, Andrew M May 17, 2007 EXECUTIVE SUMMARY 3 BACKGROUND 3 COMPETITION 3 PRODUCT LINE 3 CONCERNS 3 POSSIBLE RESOLUTIONS 4 MAJOR RELEVANT ISSUES 4 NEW PRODUCT LINE 4 Problems 4 Gains 4 New Website 4 Sales Territory 4 Relevant History 5 CUSTOMER BASE 5 CENTRAL PROBLEM 5 Product 5 Promotion 5 Price 5 Place 6

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    Essay Length: 2,282 Words / 10 Pages
    Submitted: May 16, 2010 By: Kevin
  • Marketing Case Analysis

    Marketing Case Analysis

    MKTG 101 – Principles of Marketing Group 6 Section 5 Professor Bruce Wilson Case 24 Quality Cutting tools, Inc. Group Case 2 Prepared by: Vaccarezza, Andrew M Jiang, Benson X Longcrier, Emily N Benson, Brooke E Kalachik, Tatyana Konkel, Meghanne B Lay, Tiffanie N Skinner, David May 17, 2007 Table of Contents EXECUTIVE SUMMARY 3 MAJOR RELEVANT ISSUES 3 COMPETITION 3 MARKET TRENDS 4 MARKET RESEARCH 4 MARKET MATURITY 4 WHOLESALERS 4 CENTRAL PROBLEM 5

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    Essay Length: 2,408 Words / 10 Pages
    Submitted: May 21, 2010 By: Max
  • Tesco Marketing Case Study

    Tesco Marketing Case Study

    Q1. Analyse Tesco's external environment and identify the challenges it faces in scanning its environment as a multinational company. The assessment of external factors has been crucial in TESCO's success. This is because TESCO has taken into account the implications for consumers, employees, stakeholders, associated organisations and the company's mission statement. 2.0 INDUSTRY ANALYSIS: PESTEL FRAMEWORK 2.1 Political Factors Operating in a globalised environment with stores around the globe, Tesco's performance is highly influenced by

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    Essay Length: 2,286 Words / 10 Pages
    Submitted: February 7, 2011 By: sim
  • Marketing Case Study Olive Oil

    Marketing Case Study Olive Oil

    Introduction: Since prehistoric times, olive oil is considered as the golden liquid and was discovered around the Mediterranean basin. Since that time, Olive oil has been produced in this region and represents more than 77 % of the world production in fact Spain, Italy and Greece share 97 % of the European production. Since a few years we can also find some olive oil producers in Africa and Asia witch respectively represent 12 % and

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    Essay Length: 2,784 Words / 12 Pages
    Submitted: April 30, 2011 By: AlexBeF
  • Evaluation of the Bangladesh Social Marketing Program

    Evaluation of the Bangladesh Social Marketing Program

    This evaluation focuses on the Social Marketing Company (SMC), formerly called the Social Marketing Project (SMP). This activity has been funded by USAID since 1974 and has had continuing technical assistance from Population Services International (PSI). It has long been acknowledged as a major factor in the increase of short-term methods contraceptive prevalence in Bangladesh (60 percent condoms and 21 percent oral contraceptive pills according to the 1989 Contraceptive Prevalence Survey). Its field sales force

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    Essay Length: 1,672 Words / 7 Pages
    Submitted: May 16, 2011 By: nyahki
  • Marketing Cases

    Marketing Cases

    Case Name In charge person Discuss in Class L’oreal Kate Y Nectar Tanya N Land Rover Tanya Y The Birth of Swatch Kate Y Marvel Sahar Y Real Madrid Azar N Innovation at Progressive Azar Y Starbucks Sahar N Yihaodian Azar N Zappos Tanya Y Google and google ad Kate N Omnitel Tanya N Pilgrim Bank Sahar N Rohm and Haas Azar Y Zara Sahar Y For each case please help to answer below question

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    Essay Length: 2,324 Words / 10 Pages
    Submitted: July 17, 2014 By: Tetiana
  • Stock Market Case

    Stock Market Case

    From the mid 1980s, the substantial increase in stock market in the Organization for OECD countries and the corporate failure have damaged the reputation of listed companies, which lead to an rising requirement of corporate governance to protect the stakeholder’s interest and restore the share market confidence to fairly enhance corporate profit and shareholder gain. L’Huillier’s article develops an updated research for better understanding what is corporate governance. There are mainly six theories apply to

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    Essay Length: 332 Words / 2 Pages
    Submitted: September 4, 2014 By: Hongxiang Li
  • Deviance and Social Control Case

    Deviance and Social Control Case

    Deviance and Social Control – Mini-Project name: For this investigation, you’ll have to select a current topic that has a strong relation to this chapter and US culture/society. Many of the available topics are examples in the textbook (ie capital punishment, certain forms of crime, gun control, legalization of marijuana, assisted suicide, etc.) For your investigation, you’ll have to do some research, apply our various perspectives to your chosen topic, and share with the class

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    Essay Length: 404 Words / 2 Pages
    Submitted: April 20, 2015 By: 300555
  • Service Marketing Case

    Service Marketing Case

    Introduction In this report, we discuss the service marketing strategies of Cathay Pacific Airway Limited in the SE marketing. The first, we will briefly introduce the company background of Cathay Pacific Airways and the company SWOT analysis. And then we critical analyze and evaluate the Marketing strategy of the company. Finally we provide our recommendations to Cathay Pacific and make a conclusion. Brief Organization Background Cathay Pacific Airways is one of the most well known

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    Essay Length: 2,836 Words / 12 Pages
    Submitted: April 22, 2015 By: Rebecca Chan
  • Facebook Business Case - What Is online Social Network?

    Facebook Business Case - What Is online Social Network?

    Chapter 13: Facebook What is Online Social Network? * A place where people who share interests, activities, backgrounds, or real-life connections can interact with one another * The internet removes the geographic and time limitations of offline social networks * Bilateral Relationship: If you wanna communicate with one another, you need to get approval of other (Interaction between Users) (like Whatsapp) * Unilateral: Follower (e.g. Twitter, Instagram for spreading message) * Profiles, Friends Connection (can

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    Essay Length: 1,010 Words / 5 Pages
    Submitted: May 2, 2019 By: Patrick Cheng
  • Subway Marketing Management Case Analysis

    Subway Marketing Management Case Analysis

    Marketing Management Case Analysis Subway® Sandwich Shops Abstract Subway® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck, Fred opened the first Subway ™ Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair had opened over 16 shops

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    Essay Length: 1,199 Words / 5 Pages
    Submitted: November 8, 2009 By: Jon
  • Mini Case 1 Business Marketing

    Mini Case 1 Business Marketing

    This is a very straight forward case to me. When she had to leave for about ten minuets, the first thing that Kelly should have done is to put all of the bids which she had received from other companies away. Whether that meant that they should be locked up or taken with her, either would have been preferable to what she did. Leaving the file folder with all of the other companies’ bids

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    Essay Length: 307 Words / 2 Pages
    Submitted: November 25, 2009 By: Wendy
  • Social Services Hopes to Provide More Details in Abuse Cases

    Social Services Hopes to Provide More Details in Abuse Cases

    Social Services Hopes to Provide More Details in Abuse Cases The Department of Social Services is meeting with legislature on April 25, 2005 to propose a legislation that would allow child welfare workers to give out more information on child abuse cases. The child welfare agencies would be able to expand information sharing, particularly in abuse cases that has nearly led to death. The Department of Social Services Secretary, Ann Williamson explained, "We recognize if

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    Essay Length: 353 Words / 2 Pages
    Submitted: November 27, 2009 By: Janna
  • Do Successful Companies Value Social Responsibility and Ethics in Marketing in India?

    Do Successful Companies Value Social Responsibility and Ethics in Marketing in India?

    Do successful companies value Social Responsibility and Ethics in Marketing in India? Prof. Sudeep Chatterjee* Introduction India, the second largest democracy, saw the initiation of the first generation of reforms in 1991 under the stewardship of the then finance minister Dr. Manmohan Singh, followed by the second generation of new reforms in the post 2001 era. India has the largest population of middle class in the world and is the second fasted growing economy after

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    Essay Length: 3,861 Words / 16 Pages
    Submitted: November 28, 2009 By: Fatih
  • Real Madrid Marketing Harvard Business Case

    Real Madrid Marketing Harvard Business Case

    Florentino Perez had been elected for the second times in June 2000 as the president of Real Madrid. Perez had promised to turn around the club’s finance, bring in world class talent, and extent the club’s brand around the world through multiple channels. Under Perez management, Real Madrid had mission to nurture and project the club brand worldwide. But Perez had some problem with his mind, these problem lead him to think twice about his

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    Essay Length: 429 Words / 2 Pages
    Submitted: December 4, 2009 By: Steve

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