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Last update: July 3, 2014
  • Marketing Audit: Starbucks Coffee Shops, Environmental Aspect Section

    Marketing Audit: Starbucks Coffee Shops, Environmental Aspect Section

    Marketing Audit: Starbucks Coffee Shops, Environmental Aspect Section -------------------------------------------------------------------------------- The 3 elements for Starbucks Coffee are: I need each element and each question in the element answered (using at least 5 references) This is about Starbucks Coffee Shops and their Environmental Aspect section of a marketing audit. Conclusion. 1) Culture---how have attitudes towards business in general, the industry, and the organization changed? Have attitudes toward environmental protection had either a positive or negative impact on

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    Essay Length: 851 Words / 4 Pages
    Submitted: December 13, 2009 By: Anna
  • The Positive Effects of Technology in Education

    The Positive Effects of Technology in Education

    Abstract As technology expands into homes and businesses around the world, this paper looks at how schools will also benefit from its integration. With the “No Child Left Behind Act” as a guide to challenging new standards, schools need to look at the different types of technology available to them now and how it will benefit not only the students but also what this could mean for instructors and administrators too. In order to meet

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    Essay Length: 2,931 Words / 12 Pages
    Submitted: December 13, 2009 By: Fatih
  • Dunkin’ Donuts Marketing Audit

    Dunkin’ Donuts Marketing Audit

    Dunkin' Donuts Marketing Audit MKT 551 University of Phoenix 1 Executive Summary DunkinЎ¦ Donuts Corporation demonstrates a commitment to excellence which enables us to deliver high quality products in addition to delivering a positive experience so that every customer will be return customer. The company has demonstrated a commitment which caters to the pallet of coffee connoisseurs. Our products will exceed local stores and franchise competitors. DunkinЎ¦ Donuts products are unique and tasty which none

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    Essay Length: 3,691 Words / 15 Pages
    Submitted: December 13, 2009 By: Monika
  • Li Ning Marketing Case Study

    Li Ning Marketing Case Study

    In its mission statement, Li-Ning vision is to be Ў§a world's leading brand in the sports goods industry.ЎЁ While it is obvious that Li-Ning has been hugely successful in maintaining its brand image and sales growth in China, I believe that Li-Ning can further improve its market share by positioning themselves differently from the top 2 player in the industry: Nike and Adidas, by exploiting its comparative advantage over these multinational companies. The primary target

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    Essay Length: 567 Words / 3 Pages
    Submitted: December 13, 2009 By: Jack
  • Callaway Golf Marketing

    Callaway Golf Marketing

    Summary: • Callaway’s growth and diversification have come from its development of advanced technology through its own research and design. • CGC has developed golf clubs and merchandise for every kind of golfer at beginners’ level of golf to pro. • The golf industry is extremely competitive and demands that golf companies develop the best technologies that will appeal to the masses of golfers. Golfers tend to try any brand if it will make them

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    Essay Length: 280 Words / 2 Pages
    Submitted: December 13, 2009 By: Jack
  • Samsung Smart Fridge Business to Business Marketing Plan

    Samsung Smart Fridge Business to Business Marketing Plan

    Samsung Smart Fridge Marketing Plan Prepared by: Elizaveta Chernova Susanne Pfisterer Kelly Seawell Semih Yilmaz CONTENTS Page EXECUTIVE SUMMARY………….………………………………………………...4 MISSION STATEMENT……………………………………………………………...5 CURRENT MARKET POSITION….……………………………………………....5-9 Product Target Market Analysis Place Price Promotion Processes Physical Evidence MARKET OVERVIEW.…..……………………………………………………....9-10 Description Laws and Regulations Current Business Trends SWOT ANALYSIS………………………………………………………………10-13 Strengths Weaknesses Opportunities Threats Key Issues Key Opportunities Competitor Analysis ASSUMPTIONS……………………………………………………………………..13 Sales Revenue Customer Base OBJECTIVES…………………………………..………………………………...13-15 ANSOFF’S MATRIX………………………………………………………………..15 STRATEGY………………………………………………………………………16-21 Corporate Strategies Target Market Positioning Statement Brand Development Strategy Pricing

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    Essay Length: 6,568 Words / 27 Pages
    Submitted: December 13, 2009 By: Monika
  • International Marketing

    International Marketing

    What factors contributed to the EuroDisney's poor performance during its first year of operation? The Massive Park EuroDisney opened its doors to the public in April 1992, with its reputation as the biggest and most lavish theme park ever built by the Walt Disney Company(Disney) to date, Disney had projected that the new theme park will attract 11 million visitors and generate $100 million in operating earnings during the first year of operation. The factors

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    Essay Length: 396 Words / 2 Pages
    Submitted: December 13, 2009 By: Bred
  • Research and Analysis of a Monopoly/oligopoly Market

    Research and Analysis of a Monopoly/oligopoly Market

    transportation costs are insignificant, the - 2 - geographic market is frequently defined as the entire nation. Or where a firm and its rivals sell their product only in a limited geographic area and their customers have no ready access to an outside source of supply, the general rule has been to define the geographic market as that particular area and to include only the sales made within the market. Where the seller’s geographic market

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    Essay Length: 693 Words / 3 Pages
    Submitted: December 13, 2009 By: Wendy
  • Nike Vs Adidas, Market and Comprehensive Competition Analysis and Case Study

    Nike Vs Adidas, Market and Comprehensive Competition Analysis and Case Study

    Nike vs Adidas, market and comprehensive competition analysis and case study EXECUTIVE SUMMARY Since the birth of the Internet in 1969 to its commercial adoption in the 1990s, the World Wide Web has enabled businesses and consumers to connect with one another to exchange and share information, anywhere and anytime. The web has provided consumers and businesses with enormous advantages by reducing the transaction time and increasing the level of convenience. As we leap into

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    Essay Length: 675 Words / 3 Pages
    Submitted: December 13, 2009 By: Victor
  • Marketing Management

    Marketing Management

    Question 1 Australian music industry has not been substantially impacted by the digital music trend yet. But the symptoms of perceived impact can be felt by looking at the mass digital music adoption rate. Digital music has shown tremendous growth of about 250% of value $ 27.8 million and 320 % in volume till end of 2006. This growth has increased the share of digital distribution from 1.5 % in 2005 to 5.5 % in

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    Essay Length: 4,607 Words / 19 Pages
    Submitted: December 13, 2009 By: Steve
  • Marketing Strategy

    Marketing Strategy

    3.0 Marketing Strategy The following sub-topics cover the marketing strategy for OSS Telecom Technology. 3.1 Mission Our mission is to be the provider of high value, high quality, convergent OSS solutions to telecom operators worldwide. These scalable solutions will have unparalleled support to ensure flexibility and to meet and exceed customer expectations. 3.2 Target Markets OSS Telecom Technology has projected two primary products in its forecast: 1. Post-paid CCB systems The total available market for

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    Essay Length: 1,734 Words / 7 Pages
    Submitted: December 14, 2009 By: Kevin
  • Marketing

    Marketing

    . “International marketing is very useful to the marketing managers today”. Discuss this statement highlighting the special problems that arise in international business not usually experienced at home Introduction The above statement is indeed true; this is because marketing managers today are opening their eyes and looking beyond the horizon to identify and establish new opportunities for their products and business’s across boarders. Marketing managers are realizing that it’s important to expand aggressively into new

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    Essay Length: 937 Words / 4 Pages
    Submitted: December 14, 2009 By: Mike
  • Situation Analysis in Marketing Plan

    Situation Analysis in Marketing Plan

    Introduction Under the competitive and dramatically changing environment, some companies are successful but some are failed. Considering the reasons are various, however, offering the right products for the right growth markets at the right time is the key factor for some of the successful companies. Chinese idiom says �know the enemy and know yourself, and you can fight a hundred battles with no danger of defeat’. Hence, the company must make marketing plan systematically, in

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    Essay Length: 1,497 Words / 6 Pages
    Submitted: December 14, 2009 By: Anna
  • A Global Green Deal by Mark Hertsgaard: An Evaluation

    A Global Green Deal by Mark Hertsgaard: An Evaluation

    "A Global Green Deal," by Mark Hertsgaard: An Evaluation Efficiency is nearly always a good thing. Businesses and organizations strive to improve efficiency, professional sports teams thrive on efficiency, and most people welcome efficiency in their lives as a way to make them more productive, save money, and deliver a better quality of life. So it makes perfect sense that efficiency in the manner with which we treat our environment would be a good thing.

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    Essay Length: 672 Words / 3 Pages
    Submitted: December 14, 2009 By: Kevin
  • The Role of Situation Analysis for a Marketing Plan

    The Role of Situation Analysis for a Marketing Plan

    Situation analysis becomes increasing important for a marketing plan development. This essay aims to explain why it is so important and what factors it focus on and finally, a guild list is present and justify for the construction of an effective situation analysis for a Marketing Plan of J Boag & Son Brewery. Analyzing situation prior a strategic decision is critical for generating or sustaining competitive advantages, especially when facing the dynamic environmental trend which

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    Essay Length: 1,394 Words / 6 Pages
    Submitted: December 14, 2009 By: Vika
  • Integrated Marketing Communications

    Integrated Marketing Communications

    Integrated Marketing Communications Integrated Marketing Communications is a concept that has been around for quite a long time. It is bringing together advertising and the marketing communications that are used. This concept has become a very important way for marketing departments to transmit a message to their target audience. The important factor is getting to know the customers, therefore the more knowledge of customer data shapes the marketing communications and advertising message that is

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    Essay Length: 633 Words / 3 Pages
    Submitted: December 14, 2009 By: Mikki
  • Market Segmenetion

    Market Segmenetion

    Market segmentation When the company has successfully identified the segments within a market, the next step is to target these segments with products that closely match the needs of the customers. There are three main targeting strategies: пЂ­ Concentrated пЂ­ Mass пЂ­ Differentiated Concentrated (Niche or Focused) strategy is concerned with targeting one particular, well-defined, specific segment of customers within the market. There are several different niche marketing strategies : пЂ­ End user strategy: serving

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    Essay Length: 908 Words / 4 Pages
    Submitted: December 14, 2009 By: Vika
  • Mark Twain

    Mark Twain

    Juan Samala Grace High School 11th Grade Report MARK TWAIN "Mark Twain, which is a pseudonym for Samuel Langhorne Clemens, was born in 1835, and died in 1910. He was an American writer and humorist. Maybe one of the reasons twain will be remembered is because his writings contained morals and positive views. Because Twain's writing is so descriptive, people look to his books for realistic interpretations of places, for his memorable characters, and

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    Essay Length: 1,411 Words / 6 Pages
    Submitted: December 14, 2009 By: Venidikt
  • Marketing Game

    Marketing Game

    Marketing is the discovery of what the consumer wants and be able to offer a product that satisfies their needs. We also need to be conscious of what they don't want and formulating strategies to avoid disappointment. The thought of being the decision makers of a new to market product with little or no knowledge of what and how to achieve these goals was daunting indeed. Establishing a strategy in which to make this line

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    Essay Length: 381 Words / 2 Pages
    Submitted: December 15, 2009 By: Artur
  • American Express; a Look into Social Marketing

    American Express; a Look into Social Marketing

    American Express is a company with a lot of history that continues to excel in the Global financial market. From credit cards and travelers cheques to business finance management and social cause involvement, American Express handles worldwide business in a manner that is simply unmatched and unbeatable by other Global financial companies. Currently American Express is the 15th most valuable brand in the world. Its worth is estimated at a staggering $20.87 billion. Founded in

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    Essay Length: 2,850 Words / 12 Pages
    Submitted: December 15, 2009 By: David
  • Identify Some Cutural Mistakes

    Identify Some Cutural Mistakes

    INTERNATIONAL BUSINESS PG1 INTERNATIONAL BUSINESS: IDENTIFY SOME CULTURAL MISTAKES TOURO UNIVERSITY INTERNATIONAL GEORGE L. HALL MODULE IV CASE ASSIGNMENT INTERNATIONAL BUSINEE 401 DR. DAVID HUNT DR. FADIA AKHALIL 14 MARCH 2008 IDENTIFY SOME CULTURAL MISTAKES Some of the cultural mistakes in the first article (The pitfalls of cross-cultural business) were made when people mistook there own cultural beliefs or definitions of certain to mean the same while visiting another country. In 1950 former President Nixon

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    Essay Length: 779 Words / 4 Pages
    Submitted: December 15, 2009 By: Monika
  • Branding in Rural Market

    Branding in Rural Market

    Table of Contents Table of Contents 1 Executive Summary 3 Introduction to Rural Market of Pakistan 4 Rural Market Analysis 5 Demographic Trends 6 1. Population Size 6 2. Number of Households 6 3. Average Household Income 7 4. Health & Education facilities 7 5. Retail Shops 8 6. Utilities (Electricity, Gas, and Water) 8 Wando 10 1. Market Segmentation: 10 1. Consumer Profile 12 2. Evaluation Process used by Consumers 12 a. Price: 12

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    Essay Length: 3,986 Words / 16 Pages
    Submitted: December 15, 2009 By: Artur
  • Marketing Mix Paper

    Marketing Mix Paper

    RUNNING HEAD: MARKETING MIX PAPER MARKETING MIX PAPER Sara Roswell Pepperdine University Marketing Mix Paper 2 Introduction In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four elements of the marketing mix

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    Essay Length: 2,428 Words / 10 Pages
    Submitted: December 15, 2009 By: Wendy
  • Marketing Mix

    Marketing Mix

    Marketing Mix Marketing strategy plan finds good opportunities and develop profitable marketing strategies. Two interrelated parts are needed for a successful marketing strategy. Of the two, marketing mix is the discussion point in this dissertation. This dissertation will describe the elements of marketing mix. In addition, Jackson Hewitt is the selected organization which this paper will familiarize its relations to the four elements of marketing mix. The marketing management process is the process of planning

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    Essay Length: 1,362 Words / 6 Pages
    Submitted: December 15, 2009 By: Bred
  • Toyota Marketing Plan

    Toyota Marketing Plan

    Contents Introduction……………………………………………..3 Market Share……………………………………………4 Exposure to children……………………………………5 Television viewing & obesity…………………………..6 Consequences………………………………………… 7 Effect of media on children……………………………..8 UK Scenario…………………………………………….11 Indian Scenario………………………………………….12 References……………………………………………….14 Appendix 1………………………………………………15 Junk Food: The issues surrounding food advertising to children Advertising is a paid form of communication through a non-personal medium in which the sponsor is identified and the message is controlled. Advertising is a tool of marketing. The common methods of advertising are television commercial campaigns, print campaigns, billboard campaigns,

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    Essay Length: 2,294 Words / 10 Pages
    Submitted: December 15, 2009 By: Bred