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Last update: December 4, 2016
  • Case Study Consumer Research Inc.

    Case Study Consumer Research Inc.

    This case study included information on a sample of fifty credit card accounts. This information, table one, included household size, annual income, and the amount charged to the account. Scatter plots of the data were produced. Figure one shows household size vs. amount charged. This graph shows that the positive linear relationship of the data is somewhat strong. The r squared is 0.56, analyzing the graph there is a correlation of household size to amount

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    Essay Length: 1,025 Words / 5 Pages
    Submitted: January 13, 2010 By: Mikki
  • Fair and Lovely Case Analysis

    Fair and Lovely Case Analysis

    Discussion of the case: - cultural norms, Fair and lovely and advertising According to my opinion its is not ethical to sell the product that is at best, only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand

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    Essay Length: 633 Words / 3 Pages
    Submitted: January 13, 2010 By: Stenly
  • The Unavoidable Industrial Revolution

    The Unavoidable Industrial Revolution

    From 10-1830 the Industrial Revolution changed the society and when the society changes so do the individuals. In the Industrial Revolution many farmers would fence / close up their land and get machines to do the work for them. That causing many farm-workers to loose their job and move to the cities and to work in factories. It did have many negative and positive effects on the society. But I think the Industrial Revolution would

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    Essay Length: 333 Words / 2 Pages
    Submitted: January 13, 2010 By: Monika
  • Nucor Corporation in 2001: Pursuing Growth in a Troubled Steel Industry

    Nucor Corporation in 2001: Pursuing Growth in a Troubled Steel Industry

    Nucor Corporation in 2001: Pursuing Growth in a Troubled Steel Industry Table of Contents Introduction 3 Nucor's History 3 Current Strategy and Future Expectation 4 Analysis and evaluation 4 Dominant Economic Characteristics of the Steel Industry Environment 4 Competition analysis in the Steel Industry 5 SWOT Analysis 6 Recommendations 9 Introduction Nucor's History Nucor Corporation is the second-largest steel producer in the United States and has had net sales of $4.6 billion in 2000. Nucor

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    Essay Length: 1,886 Words / 8 Pages
    Submitted: January 13, 2010 By: Vika
  • Unilever Case Analysis

    Unilever Case Analysis

    External Assessment Although Unilever’s Path to Growth strategy involves all components of the general environment, two segments that are especially relevant are the global and sociocultural segments. A major strength of the company’s global environment is its geographic diversification of its major product markets. In 2003, Unilever had sales and marketing efforts in 88 different countries. The key is that it gave decision-making power to its managers in different countries so that they could tailor

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    Essay Length: 871 Words / 4 Pages
    Submitted: January 14, 2010 By: Jessica
  • Procter & Gamble Case Study

    Procter & Gamble Case Study

    BRIEF HISTORY Procter & Gamble was established in 1837 when candle maker William Procter and his brother-in-law, soap maker James Gamble merged their small businesses. They set up a shop in Cincinnati and nicknamed it "porkopolis" because of its dependence on swine slaughterhouses. The shop made candles and soaps from the leftover fats. By 1859, P&G had become one of the largest companies in Cincinnati, with sales of $1 million. The company introduced Ivory, a

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    Essay Length: 1,430 Words / 6 Pages
    Submitted: January 14, 2010 By: Victor
  • Life as a Mill Town Worker During the Industrial Revolution

    Life as a Mill Town Worker During the Industrial Revolution

    1816: Hello, my name is Elizabeth Crabtree. I work at a cotton mill in Great Britain. My job at the mill is doffing, but I'll get into that later. I'm twenty years old, but I'm not married, yet (I'm still crossing my fingers). I live with my mother and father in a village of mill workers, which happens to be less than a mile away from the mill that I work at. My father works

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    Essay Length: 492 Words / 2 Pages
    Submitted: January 14, 2010 By: Tasha
  • Boeing Case Analysis

    Boeing Case Analysis

    Boeing/Airbus Case Write Up Competition in the Commercial Aircraft Business With only a few large companies across the globe (Boeing, MD, and Airbus), the commercial aircraft industry essentially exhibits the qualities of an oligopolistic competition with intense rivalry. Here is an analysis of competition in the commercial aircraft business using Porter’s Five Forces. Figure 1: Porter’s Five Forces Applied to Aircraft Industry Barrier to entry: - High barriers to entry, to a certain extent help

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    Essay Length: 1,839 Words / 8 Pages
    Submitted: January 14, 2010 By: Victor
  • Jose Ignacio Lopez De Arriortua Case

    Jose Ignacio Lopez De Arriortua Case

    1. A buyer should be ultimately striving to maintain a dominant power leverage position over their supply base. It is never wise to allow a supplier to have more power or the dominance position. It is possible to maintain a buyer dominant power position and simultaneously build a collaborative alliance with a supplier. This is shown in the end of the case when VW builds the factory in Brazil. VW is still in the dominant

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    Essay Length: 1,236 Words / 5 Pages
    Submitted: January 14, 2010 By: Mike
  • Ge Vs Westinghouse Case

    Ge Vs Westinghouse Case

    1.Comment on what is GE's source of competitive advantage in the large turbine industry. G.E. had a large competitive advantage in the large turbine industry for three primary reasons: better r&d and hence improved technology, a clear focus on larger, more technologically sophisticated units, and its status as a price leader in the market. GE had almost twice the R&D budget of both of its major competitors, while simultaneously spending less on R&D as a

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    Essay Length: 512 Words / 3 Pages
    Submitted: January 14, 2010 By: Mike
  • Hydrocan - Stagreen Case Study

    Hydrocan - Stagreen Case Study

    Summary Overview The company HydroCan is planning to launch a new type of lawn car product called “StaGreen”. They have hired a consulting group called “Stone Age Marketing Consultants” to create a marketing plan to launch there new product. They can’t decide between launching the product to the consumer market or the commercial market. So research is conducted on both markets to determine where the product should be marketed to. The Product The StaGreen is

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    Essay Length: 750 Words / 3 Pages
    Submitted: January 14, 2010 By: July
  • Cathay Pacific Hbs Case Analysis

    Cathay Pacific Hbs Case Analysis

    Cathay Pacific Case Analysis 10/25/2007 Cathay Pacific (CP) is an interesting case because it is an example of a company attempting to work in isolation, vertically integrated and developing all their needs themselves. Truth is however; in today’s interconnected economy a company working independently simply can not compete. The world has become too dynamic and contains too many other companies developing better solutions to rely solely on one’s internal organization. Cathay eventually recognized this fact

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    Essay Length: 626 Words / 3 Pages
    Submitted: January 14, 2010 By: Mike
  • Marlboro Case Study

    Marlboro Case Study

    Product Attributes: • Brand: Marlboro is a brand of cigarette made by Altria. It is famous for its billboard advertisements and magazine ads of the Marlboro Man. Marlboro has successfully placed itself on a world market for cigarettes along with Benson, Newport and Camel. It has become one of the most emblematic logos in the cigarette world market. • Package and label: The geometric design of the red, white and black-lettered flip-top Marlboro package boosted

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    Essay Length: 525 Words / 3 Pages
    Submitted: January 14, 2010 By: Jessica
  • Current Status of the Industry in Lebanon Compared to the Middle East

    Current Status of the Industry in Lebanon Compared to the Middle East

    Introduction Current Status of the Industry in Lebanon Compared to the Middle East Nowadays the male grooming routine has changed dramatically. It no longer consists of the three S's: Shaving, Showering and Shampooing; males are becoming more interested in improving their looks. Fashion for men has been becoming more and more important in the last decade, especially in the Middle East. Today, in order to tailor the man's appearance to perfection, cosmetics companies have created

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    Essay Length: 295 Words / 2 Pages
    Submitted: January 14, 2010 By: Yan
  • Spyware Case Study

    Spyware Case Study

    CASE STUDY: SPYWARE Shante Bourne MIS-5147 There are many PC surveillance tools that allow a user to monitor all kinds of activity on a computer, ranging from keystroke capture, snapshots, email logging, and chat logging just to name a few. These tools are often designed for parents, businesses and similar environments, but can be easily abused if they are installed on your computer without your knowledge. Tools such as these are perfectly legal in most

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    Essay Length: 395 Words / 2 Pages
    Submitted: January 14, 2010 By: Steve
  • Zara Fashion Industry

    Zara Fashion Industry

    INTRODUCTION Zara’s success comes from its ability to effectively capture and process current data, transforming it into information regarding up-to-date customer demand. Zara’s IT systems are the foundation of a streamlined production cycle that allows the company to swiftly meet ever-changing customer demand. The linkages throughout its value chain produce product differentiation that gives Zara a competitive advantage over its competitors. DATA, INFORMATION, & STRATEGIC IMPLICATIONS Zara utilizes IT to capture data and create information

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    Essay Length: 539 Words / 3 Pages
    Submitted: January 14, 2010 By: Jessica
  • Starbucks Case Study

    Starbucks Case Study

    #1) Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets: The controllable factors that Starbucks has encountered entering the global market are similar to those in their domestic market. These factors include product, price, place and promotion. The Starbuck's name and image connect with millions of consumers around the globe. Internally, Starbuck's is able to make adjustments to fit a county's cultural tastes and expectations regarding their product, it's price,

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    Essay Length: 1,561 Words / 7 Pages
    Submitted: January 14, 2010 By: July
  • Martha Stewart Case

    Martha Stewart Case

    Martha Stewart Case As the whole world knows by now, Martha Stewart was found guilty of conspiracy, obstruction of justice, and making false statements to the government in connection with the sale of her ImClone Systems stock. She says she sold the stock because the price went below $60, as previously arranged with her then-Merrill Lynch stockbroker and co-defendant Peter Bacanovic. The government says she sold it because she was illegitimately tipped off that ImClone

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    Essay Length: 844 Words / 4 Pages
    Submitted: January 14, 2010 By: Artur
  • Unforeseen Bonds: Hardin's Rhetoric in “lifeboat Ethics: The Case Against Helping The Poor”

    Unforeseen Bonds: Hardin's Rhetoric in “lifeboat Ethics: The Case Against Helping The Poor”

    Unforeseen Bonds: Hardin’s Rhetoric in “Lifeboat Ethics: The Case Against Helping The Poor” As Andrew Kuper, a Fellow of Trinity College of Cambridge and researcher of philosophy, politics, and the modern world, once said “Since the costs to ourselves may be significant, how much ought we to sacrifice?” (Kuper, 1). A direct correspondence of such can be seen in the work of Garrett Hardin, specifically “Lifeboat Ethics: The Case Against Helping The Poor,” versus Peter

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    Essay Length: 1,904 Words / 8 Pages
    Submitted: January 14, 2010 By: Stenly
  • Drypers Case Analysis

    Drypers Case Analysis

    I. Background Statement Drypers Corporation is a producer and marketer of premium-quality; value-priced disposable baby diapers and training pants sold under the Drypers brand name. The company is the world’s sixth largest producer of disposable baby diapers and the third largest marketer of brand-name disposable diapers in the U.S. II. Major Issue/ Problem Should Drypers Corporation spend 10 million dollars on national television advertising for its Drypers brand disposable diapers? III. Alternative Courses of Action

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    Essay Length: 554 Words / 3 Pages
    Submitted: January 14, 2010 By: Vika
  • Choose an Industry and Apply a Suitable External Analysis Model. Critically Analyse the Model

    Choose an Industry and Apply a Suitable External Analysis Model. Critically Analyse the Model

    “Choose an industry and apply a suitable external analysis model. Critically analyse the model” Introduction 1.1 This assignment analyses and examines the different forces influencing the U.K fast food industry “An industry can be defined as a group of companies offering products or services that are close substitutes for each other. Close substitutes are products or services that satisfy the same basic consumer needs” (Hill, Jones, 1995) Forecasted figures show the fast food industry

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    Essay Length: 3,041 Words / 13 Pages
    Submitted: January 14, 2010 By: Steve
  • Career Change Case Study

    Career Change Case Study

    Community and Family Studies- Assessment Case study- A career change 1. List Anthony’s primary and secondary needs: Primary: food, shelter, clothing, water, money. Secondary: support, safety, respect, happiness, security. 2. Describe how work, for Anthony, meets the needs outlined in Maslow’s hierarchy of needs: a) Physiological needs: Work provides money for physiological needs such as food, shelter, water, and clothing. b) Safety and security: Anthony’s wok provides a safe and secure environment, also financial and

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    Essay Length: 656 Words / 3 Pages
    Submitted: January 15, 2010 By: Stenly
  • Industrial Engineering Mathematics

    Industrial Engineering Mathematics

    Blank and Tarquin Problems 8-13, 8-28, 9-6, 9-12, and 9-26 Trans-West Railway has budgeted $1.8 million to be invested in safety improvements. They are considering 13 different possible projects. The benefits have already been converted into dollar terms, and expressed in present value. The costs and benefits of each project are listed below, in order of decreasing benefit/cost ratio: Project Cost Benefit Net Ben. Benefit/Cost Ratio 1 $96K $280K $184K 2.92 2 $31K $85K $54K

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    Essay Length: 266 Words / 2 Pages
    Submitted: January 15, 2010 By: regina
  • Ferguson V Fct Case Analysis

    Ferguson V Fct Case Analysis

    Summary of the Case The case Ferguson v FCT (1979) 9 ATR 873 is an appeal case. Ferguson (tax payer) was a member of the Royal Australian Navy and before he was about to retire, he had formed is retirement plans of establishing a business of primary production. In order to start his business he entered into an arrangement with Cattle Leasing Ltd who specialized in the leasing of cattle, made available to Ferguson five

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    Essay Length: 365 Words / 2 Pages
    Submitted: January 15, 2010 By: David
  • Aff Case

    Aff Case

    "When the United Nations can truly call itself a community of democracies, the Charter's noble ideals of protecting human rights and promoting social progress in larger freedoms' will have been brought much closer. When the founders of the United Nations met in San Francisco more than half a century ago, they knew that no foundation of peace would be sturdier than democratic government." --U.N. Secretary- General Kofi Annan" -It is because of this quote that

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    Essay Length: 470 Words / 2 Pages
    Submitted: January 15, 2010 By: Kevin

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