Innovative Distribution Channels Fmcg India Essays and Term Papers
374 Essays on Innovative Distribution Channels Fmcg India. Documents 251 - 275
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Rural Marketing in India
The concept of Rural Marketing in India Economy has always played an influential role in the lives of people. In India, leaving out a few metropolitan cities, all the districts and industrial townships are connected with rural markets. The rural market in India is not a separate entity in itself and it is highly influenced by the sociological and behavioral factors operating in the country. The rural population in India accounts for around 627 million,
Rating:Essay Length: 438 Words / 2 PagesSubmitted: May 6, 2010 -
Industrialization in India
Collect statistics and evidence that shows that the India is industrializing. What does this information tell you about Industrialization? Imagine you live there, what is the effect on people’s quality of life? India’s annual GDP growth has been strong and steady at more than 6 percent over the past decade and accelerating to over 8 percent in recent years following wide-ranging structural reforms begun in 1991. Poverty rates have fallen from about 36 percent to
Rating:Essay Length: 355 Words / 2 PagesSubmitted: May 6, 2010 -
Coke and Pepsi in India
Case 1-3: Coke and Pepsi Learn to Compete in India BUS664 – International Marketing Baker College Online Catie Butler Content 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca- Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by
Rating:Essay Length: 643 Words / 3 PagesSubmitted: May 7, 2010 -
Coke and Pepsi in India
1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca- Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company? The political environment in India has proven to be critical to company performance for both PepsiCo and Coco-Cola
Rating:Essay Length: 1,302 Words / 6 PagesSubmitted: May 7, 2010 -
Future Trend of Telecommunication Industry in India
Motivation The telecommunications industry is one of the fastest growing industries in India. It more than characterized the boom in the Indian economy. The teledensity in India grew at a rate from just about three for every 100 people in 2000 to reach 10.66 per 100 as of October 2005. This phenomenal growth in the telecommunication scenario can be attributed to the exponential growth of the wireless phones in the country. The Government has targeted
Rating:Essay Length: 361 Words / 2 PagesSubmitted: May 7, 2010 -
Coca Cola in India
Executive Summary This management report deals with the challenges a western manager starting at The Coca Cola Company in India is about to face. It first points out and analyzes several factors that will influence the way of conducting business. Then it provides recommendations on how to solve cultural specific problems as well as how to handle external factors that influence the business. To begin with, there is a short country overview which points out
Rating:Essay Length: 426 Words / 2 PagesSubmitted: May 8, 2010 -
Discuss the Major Themes and Stylistic Innovations of Such Writers as Isaac Bashevis Singer, Saul Bellow, Bernard Malamud, Philip Roth, Myra Goldberg, and Jonathon Safran Foer.
Isaac Bashevis Singer, the Yiddish writer who transcended his ethnic category, skillfully employs modernist fictional techniques to pose questions about human beings, God, and existence. Singer's works are written in Yiddish. His Yiddish reflects the influence of three languages, Yiddish, Hebrew, and Aramaic, and contains frequent allusions to rabbinic and Talmudic lore. The richness of his prose and its texture, pace, and rhythm are not easy to capture in translation. One of the outstanding characteristics
Rating:Essay Length: 712 Words / 3 PagesSubmitted: May 9, 2010 -
Coke and Pepsi Learn to Compete in India: Case Analysis 1
Coke and Pepsi Learn to Compete in India: Case Analysis 1 Pepsi entered into the Indian beverage market in July 1986 as a joint venture with two local partners, Voltas and Punjab Agro, forming "Pepsi Foods Ltd." Coca-Cola followed suit in 1990 with a joint venture with Britannia Industries India before creating a 100% owned company in 1993 and then ultimately aligning with Parle, the leader in the industry. As both companies would soon discover,
Rating:Essay Length: 1,598 Words / 7 PagesSubmitted: May 11, 2010 -
Innovation Management in the Mp3 Audio Player Industry
INNOVATION MANAGEMENT IN THE MP3 AUDIO PLAYER INDUSTRY 8 August 2006 Erik Westerman Question 1 I have chosen the personal stereo industry (home entertainment sector) as a sector of interest. Portable audio products, starting with the cassette tape Walkman, and finishing with the MP3 player involve major innovations as the main reason why there has been such radical change over the last ten years. The main leaders of today hardly resemble the top competitors 10
Rating:Essay Length: 1,514 Words / 7 PagesSubmitted: May 11, 2010 -
Sugar Industry in India
TABLE OF CONTENTS INTRODUCTION 3 KEY CHARACTERISTICS OF SUGAR INDUSTRY 3 KEY SUCCESS FACTORS (KEY PERFORMANCE INDICATORS) 4 PEST ANALYSIS OF SUGAR INDUSTRY IN INDIA 4 PORTERS FIVE FORCE ANALYSIS 8 FACTORS LEADING TO INCREASE IN DEMAND OF SUGAR IN INDIA 12 GLOBAL SUGAR OVERVIEW 12 BY-PRODUCTS 13 FACTORS LEADING TO INDUSTRY ATTRACTIVENESS 14 BIBLIOGRAPHY 15 SUGAR INDUSTRY OF INDIA Introduction Sugar is extracted from two raw materials beet root and sugarcane , both produce
Rating:Essay Length: 2,034 Words / 9 PagesSubmitted: May 13, 2010 -
Marketing Channels
Charlotte Langston Marketing Channels The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses. Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directly to
Rating:Essay Length: 1,095 Words / 5 PagesSubmitted: May 13, 2010 -
Movie Marketing in India
Executive Summary The Indian film industry has been going through a sea change in its attitude. Multiplexes are fast dotting up the metros and are slowly realizing the potential of even the smaller areas. Today, there are far more avenues to make money out of a movie than just its box office earnings. DVD releases, music launch, merchandise, overseas distribution rights etc all form a part of the earnings. This has been a slow process
Rating:Essay Length: 288 Words / 2 PagesSubmitted: May 14, 2010 -
Insurance Sector in India
ABOUT ICICI BANK ICICI bank has been present in the financial service sector for the past 50 years. With a network of about 950 branches and 3,300 ATMs in India and a presence in 17 countries, it happens to be the largest bank in the private sector and also the second largest bank in India. Its total assets sums up to Rs.3,767 billion (USD 96 bn.) as on December31,2007 and profit after tax to Rs.31.10
Rating:Essay Length: 3,091 Words / 13 PagesSubmitted: May 16, 2010 -
How to Win China Fmcg Markets
Publication List 1. “Rural Marketing in Development Paradigm,” co-authored (second author), International Journal of Rural Management, 1(2), July –December 2005, Sage Publication. 2. “Distribution Channel Structure In Rural Areas: A Framework and Hypotheses,” Decision 32 (1), Jan-June 2005. 3. "Concept, Application and Marketing of Rural Tourism," (co-authored with R K Anil), to be presented in the Rural Marketing Conference at IIMK, April 2008. 4. "Rural Petroleum Retail Case," to be presented in the Rural Marketing
Rating:Essay Length: 482 Words / 2 PagesSubmitted: May 17, 2010 -
Innovation
1. What does it mean to innovate? For me the term "innovation" means to improve or to enhance the existing product or service for getting better results both from the customer and for the company. So it can be defined as: "The effective generation and implementation of a new idea, which enhances overall, organisational performance. Innovation revolves around or is based on three basic factors creativeness, distinctiveness and impact. For e.g.: innovation in the
Rating:Essay Length: 678 Words / 3 PagesSubmitted: May 17, 2010 -
Cross Cultural Marketing by Mncs in India
Strategies adopted by MNC’s for Cross Cultural marketing in terms of India Introduction Marketing is commonly associated with endeavors such as branding, selling, and advertising, but it also encompasses activities and processes related to production, product development, distribution, and many other functions. Furthermore, on a less tangible level, marketing facilitates the distribution of goods and services within a society, particularly in free markets. Evidence of the pivotal role that marketing plays in free markets is
Rating:Essay Length: 3,132 Words / 13 PagesSubmitted: May 18, 2010 -
Farming: Subsistence: Rice Growing in India and Commercial: Rubber Plantation in Cambodia
Farming Agriculture is the process of producing food, feed, fiber and other products by the cultivation of certain plants and the raising of domestic animals. The practice of agriculture is also known as "farming". There are many types of farming. They can be classified into many groups. The groups are Economic status, Specialization, Intensity of land use and land tenure. Economic Status includes subsistence farming and commercial farming. Subsistence is when the food produced is
Rating:Essay Length: 1,554 Words / 7 PagesSubmitted: May 19, 2010 -
Automobile Industry (pcd) - India
Indian Automotive Industry The automotive sector, comprising of the automobile and auto component sub sectors, is one of the key segments of the economy having extensive forward and backward linkages with other key segments of the economy. It contributes about 4 per cent in India's Gross Domestic Product (GDP) and 5 per cent in India's industrial production. The well-developed Indian automotive industry ably fulfils this catalytic role by producing a wide variety of vehicles like
Rating:Essay Length: 7,796 Words / 32 PagesSubmitted: May 21, 2010 -
Condom Distribution in School
Can AID be prevented through providing condom in school facility? In Joan Beck’s article, “Clear Message to Teens: “it’s OK to Have Sex”; Joseph Fernandez is providing a plan to try to prevent AID from spreading among the teens in New York City. Fernandez requested the Board of Education to make condom free and available for students in 120 high schools in the city. Fernandez understands the situation where teens are having premature sex regardless
Rating:Essay Length: 378 Words / 2 PagesSubmitted: May 21, 2010 -
Coca-Cola India
St. Agnes College (Mangalore University) Wins The First Jimmy & Rosalynn Carter Partnership Award In India Friday, October 27, 2006 Award initiative brought into the country by Coca-Cola India in Association with Federation of Indian Chambers Of Commerce & Industry (FICCI) * President Jimmy Carter and Rosalynn Carter personally presented the prestigious award during a special ceremony * First for any Campus-Community program to win the coveted award outside the US * Award serves as
Rating:Essay Length: 513 Words / 3 PagesSubmitted: May 23, 2010 -
Retail Industry in India
Pricing Strategy What price is right? Suppose there are two people A and B, they both subscribe to the services of a gym. A pays the annual subscription of INR 12000 while B pays in monthly installment of INR 1000. Both of them pay the same amount but B is more likely to continue exercising at the club than A. A will look forward to get the money worth early in the membership, but this
Rating:Essay Length: 260 Words / 2 PagesSubmitted: May 23, 2010 -
The Insurance Sector in India
The Insurance Sector in India The insurance sector in India has been traditionally dominated by state owned Life Insurance Corporation and General Insurance Corporation and its four subsidiaries. The government of India allows FDI in the insurance sector up to 26%. As a result, a number of new joint venture private companies have entered into life and general insurance sectors and their share in the insurance market in rising. Insurance Development and Regulatory Authority (IRDA)
Rating:Essay Length: 646 Words / 3 PagesSubmitted: May 24, 2010 -
Erp and the Changing Scenario of the Corporate: Case of Osram India Limited
ABSTRACT The paper deals with the changing scenario of the corporate where the implementation of the ERP solution proved success and more implementations are carried out at different segments of the industry despite of the fact that the ERP projects failed heavily in India during the previous decade. ERP has a significant impact right from the time it is conceived in the organization. It paves way for restructuring which would not have otherwise happened in
Rating:Essay Length: 2,854 Words / 12 PagesSubmitted: May 25, 2010 -
Steel Door’s Distribution Network and Performance
Steel Door’s Distribution Network and Performance Steel Door Technologies Inc. uses a dual distribution channels marketing. It target market is served by 350 dealers that service 150 market. Eventually, the company has established an excellent relationship with its dealers; especially the 50 nonexclusive ones. The 50 exclusive dealers supply 50 markets and get call from two sales representatives, while the 300 independent dealers supply 100 markets and get call from eight sale representatives. The company
Rating:Essay Length: 529 Words / 3 PagesSubmitted: May 27, 2010 -
Converged Distribution of Internet
1 OF 5 Converged Distribution of Internet As per IDC research, Internet server providers have never faced such an intense competition. With the new entrants from offshore locations, new delivery models being developed, the convergence of software, hardware, and services, and ever more demanding customers, ISPs are faced with a multitude of challenges. Those providers that are able to anticipate the changes and execute their vision, will stay on the top of the market. Whether
Rating:Essay Length: 1,745 Words / 7 PagesSubmitted: May 28, 2010