Integrated Marketing Communication Essays and Term Papers
2,308 Essays on Integrated Marketing Communication. Documents 151 - 175 (showing first 1,000 results)
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The Strategic Marketing Plan
Ambi-Pur was launched in 2002. The brand comes from the International stable of Sara lee and is the largest brand in the Household and Beauty care division of the company. Ambi Pur is the No.1 brand in Europe. In India, Ambipur was launched as a air freshener for cars. It was a pleasant surprise for car owners to see a new product ( at that time) with somewhat a funny name. The brand gained popularity
Rating:Essay Length: 367 Words / 2 PagesSubmitted: November 14, 2009 -
Market Segmentation
Segmentation is important in consumer analysis because understanding the consumer will allow us segment the market more meaningfully. To get a product or service to the right person or company, a marketer would firstly segment the market, then target a single segment or series of segments, and finally position within the segment(s). Market segmentation is the basis for customer orientation and differentiation Segmentation is essentially the identification of subsets of buyers within a market who
Rating:Essay Length: 1,993 Words / 8 PagesSubmitted: November 14, 2009 -
Marketing Management
Singapore Airlines (SIA) started off in May 1947, when Malayan Airlines operated out of Kallang Airport. SIA itself was born in 1972. SIA was in a different position than most other airlines at the time. As there were no domestic routes to serve, it was forced to immediately start competing with international airlines for routes, getting access to airports, securing flight slots and landing rights, and attracting a new customer base. This tough start created
Rating:Essay Length: 273 Words / 2 PagesSubmitted: November 14, 2009 -
Kudler Fine Foods Marketing Research Paper
How do businesses thrive? What makes one company more popular then the next? Well, many different things can come into play such as how well that company’s product is or by word of mouth. But the best way for a company to truly get its message across would be through that company’s business marketing plan. It is very important that large and small companies alike have their own marketing department specifically aimed to come up
Rating:Essay Length: 1,064 Words / 5 PagesSubmitted: November 14, 2009 -
Global Communications Gap Analysis
There are risks with any business venture. The marketplace is so unstable that a company that seems to be flourishing one day can fold in a short period of time. It is important for management and/or leadership to stay abreast of any technological advances, new services, etc. in order to remain competitive. Simply keeping up with the competition will no longer provide the results needed to secure a place in industry. Top companies tend to
Rating:Essay Length: 1,233 Words / 5 PagesSubmitted: November 15, 2009 -
Celebrities Marketing
Celebrity Marketing Assignment Objective Describe how Celebrities can be used as a reference group for different types of consumers. When does it make sense for marketers to use celebrities in their marketing strategies? Use ads to demonstrate how celebrities have been effectively used. Celebrity Endorser: What and Why? Credibility is the basic source of the endorser and it is created by transfer of meaning to the audience. Some companies in the world want to create
Rating:Essay Length: 2,004 Words / 9 PagesSubmitted: November 15, 2009 -
Race and Community
Race and My Community 1 All of my experiences and opinions on cultural diversity are derived from living my entire life in Bourbonnais, Illinois which is a culturally diverse town with approximately 30,000 residents. According to the U.S. Census Bureau my community is made up of about 50% Caucasian, 41% African-American 0.27% Native American, 0.32% Asian, 0.03% Pacific Islander, and 1.90% from two or more races. Hispanic or Latinos of any race makes up 9.25%
Rating:Essay Length: 322 Words / 2 PagesSubmitted: November 15, 2009 -
Guerrilla Marketing
GUERRILLA MARKETING Guerrilla marketing is a fast-growing unconventional way of performing marketing activities on a very low budget. Jay Conrad Levinson is its “creator”, and has influenced many companies into implementing this into their regular marketing criteria. Guerrilla marketing is a great way to introduce a new company or product and also is best for smaller businesses. In my personal opinion I think it has a very strong impact in today’s society. Mostly due to
Rating:Essay Length: 483 Words / 2 PagesSubmitted: November 15, 2009 -
Coke Vs Pepsi Fighting for Foreign Markets
Introduction The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new "hot spots." Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they
Rating:Essay Length: 3,287 Words / 14 PagesSubmitted: November 15, 2009 -
Marketing Plan - New Nivea Product
Executive Summary: Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyone’s agenda. From television portraying reality shows such as “Extreme Makeover” and fictional dramas such as “Nip and Tuck”, it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise, (News Target, 2005) dedicated to helping women look their best so it is no
Rating:Essay Length: 1,441 Words / 6 PagesSubmitted: November 15, 2009 -
Communication and Team Dynamics
Abstract Communication is a part of everyday life. It may be overlooked in some areas, but when dealing with a team environment, communication is vital. It holds true that communication can either break or make any team. Lack of communication can lead to confusion within a team, as well as lack of production. Any team will ultimately have its challenges. With effective and open communication, these challenges can be dealt with head on. Communication and
Rating:Essay Length: 894 Words / 4 PagesSubmitted: November 15, 2009 -
Online Marketing in Sri Lanka
I. Online Marketing in Sri Lanka 1. Introduction The development of online marketing in Sri Lanka is lagging behind when compared to developed countries. The adoption of online marketing is more than a technical issue. Country specific factors such as differences in culture and business environment are influencing the nature and type of appropriate IT solutions including online marketing. Therefore the marketing strategies must be suitable for the country to reach and communicate with the
Rating:Essay Length: 575 Words / 3 PagesSubmitted: November 15, 2009 -
Global Communication
PROBLEM SOLUTION: Global Communications Problem Solution: Global Communications Carol Kochlin University of Phoenix MBA 500 Bernadette Tjarks, PhD October 2, 2006 Problem Solution: Global Communications Communication miscues on the part of Global Communications has created an environment of suspicion, mistrust, damaged credibility and declining stakeholder commitment. Employee job satisfaction and customer loyalty have all plummeted since the announcement of outsourcing and layoffs. While Global Communications has acknowledged its miscues, leaders did not fully evaluate the
Rating:Essay Length: 1,943 Words / 8 PagesSubmitted: November 15, 2009 -
The Slave Community
John. W. Blessingame, The Slave Community: The Plantation Life in The Antebellum South (Oxford University Press, Inc: 1972, 1979). John Wesley Blassingame was a scholar, historian, educator, writer, and leading pioneer in the study of American slavery. He received a bachelor’s degree at Fort Balley State College in 1969, a master’s degree at Howard University in 1961, and a doctorate at Yale University in 1971. He then became a history professor at his alma mater
Rating:Essay Length: 1,220 Words / 5 PagesSubmitted: November 15, 2009 -
Gap Analysis: Global Communications
Gap Analysis: Global Communications Global Communications is under tremendous economic pressure along with other telecommunications companies in an industry struggling to compete with the increasing global market. Global Communications is facing numerous issues and has many opportunities as they implement strategies to introduce new products and services, increase technological sophistication, and expand into the global market. Global Communications has, and will continue to experience ethical dilemmas and conflicts among stakeholders as they find ways to
Rating:Essay Length: 1,286 Words / 6 PagesSubmitted: November 15, 2009 -
Marketing Plan - Microfreeze
Executive Summary The reverse microwave market is a newly forming market, and our new product the Microfreeze hopes to grab a 5% market share in our first year. There have been certain trends in the current microwave market, and since our product is so similar to the microwave, we hope to use these trends for our success. Our competition is going to be from the already large corporations and microwave producers such as GE, Sharp,
Rating:Essay Length: 2,700 Words / 11 PagesSubmitted: November 15, 2009 -
Wireless Communications
Wireless Communications Wireless communications are everywhere. People around the world regularly send and receive messages wirelessly, that is, transmitted through the air. Three types of wireless communications include wireless messaging services, wireless Internet access points, and global positioning systems. People use mobile phones, PDAs, and other mobile devices to access text messaging, instant messaging, and picture messaging services (Davies 34-42). Through text messaging services, users send and receive short text messages, which usually consist of
Rating:Essay Length: 333 Words / 2 PagesSubmitted: November 15, 2009 -
Global Communications Benchmarking
Global Communications Benchmarking Global Communications has several problems facing it due to their outsourcing project and the accompanying layoffs. Team A focused on four issues facing Global Communications and used generic benchmarking to find possible solutions. The issues faced were not unique to Global Communications and in fact are common in the business world. The issues were diversity and inclusion, layoff management, management-union relationships, outsourcing, and advertising campaigns. The goal was to once again make
Rating:Essay Length: 4,357 Words / 18 PagesSubmitted: November 15, 2009 -
Communicating with the It Department
What is the best way to communicate with the Information Technology (IT) department? In this paper, we will look at two IT personnel and comparre communication styles. The most effective way to present this scenario is to engage you, the reader, in a mock computer/network crisis in your company. For many years communicating with the IT department was not a priority. Most businesses used computers for word processing and simple spreadsheets. Networks were stations on
Rating:Essay Length: 357 Words / 2 PagesSubmitted: November 15, 2009 -
Intercultural Communication
Intercultural communication In this assignment we discover some of the aspects of intercultural communication such as: the reasons for the increase in intercultural, the differences between cultures in nonverbal cues, the likeness of ethical norms between cultures, the definition of cultural homogenization and the need for community building between cultures. The major reasons that intercultural communication has increased "modern means of travel an communication have brought us into contact with virtually the whole world" (Tubbs,
Rating:Essay Length: 735 Words / 3 PagesSubmitted: November 15, 2009 -
Principles of Marketing
The management of the hotel wants to know the opinions of his guests on what facilities he needs to improve and so he can find out what type of customers use his hotel. The research method employed was that of focus groups and questionnaires. Focus groups are small groups selected from border population and interviewed through facilitator-led discussions, for opinions and emotional responses about a particular subject. Focus groups are a common market research tool.
Rating:Essay Length: 797 Words / 4 PagesSubmitted: November 15, 2009 -
Strategic Marketing for Sri Lanka Airlines
This strategic marketing plan focuses on marketing strategies of the SriLankan Airline Strategic Business Unit (SBU), in Sri Lanka. The strategies are concerned with the market, product, pricing, distribution and communication/ promotion strategies for the Srilankan Air Taxi. The time period for the strategic marketing plan for SriLankan airline will take place over 3 years from July 1st 2008 to July 1st 2010. Market strategies for the SriLankan Air Taxi are to employ a multi-market
Rating:Essay Length: 377 Words / 2 PagesSubmitted: November 16, 2009 -
Problem Solution: Global Communications
Problem Solution: Global Communications Global Communications is facing difficult times. In the last three years they have seen their stock decline almost 60%. Competition from local and long distance providers and the entrance of cable companies into the communication arena, has contributed to the decline seen at Global Communication. To correct this, the senior leadership team devised a growth strategy to help Global become more competitive and responsive to its customers. However, a new problem
Rating:Essay Length: 1,196 Words / 5 PagesSubmitted: November 16, 2009 -
Technology and Communications
14/05/07 Technology and the “Big Brother Effect” There is no doubt that the technological advances in recent years have changed the way we live. We are now able to talk to people in any part of the world within six seconds, we can watch events from any country such as the Olympic Games live on television screens in our own living room’s, we can even have interactive video conversations through as small a device as
Rating:Essay Length: 462 Words / 2 PagesSubmitted: November 16, 2009 -
Global Communications
Global Communications is a corporation that is in a transitional period in its life. The industry is changing and Global Communications needs to rise above the rest and become a leader as they have in the past. Many problems arise with becoming an industry leader, but with analysis and hard work Global Communications will become an industry leader not only in communications but an industry leader on how to run a major corporations. Global Communications
Rating:Essay Length: 3,085 Words / 13 PagesSubmitted: November 16, 2009