Integrated Marketing Communication Essays and Term Papers
2,308 Essays on Integrated Marketing Communication. Documents 176 - 200 (showing first 1,000 results)
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High and Low Context Communication Styles
High and Low Context Communication Styles The “context” is the information that surrounds an event and is strongly connected with the event. The elements that combine together to give meaning to an event are different depending on the culture. High context refers to societies or groups where people have close connections over a long period of time. Many aspects of cultural behavior are not made explicit because most members know what to do and what
Rating:Essay Length: 468 Words / 2 PagesSubmitted: November 16, 2009 -
Bluetooth and Its Impact on Wireless Communication
BLUETOOTH AND ITS IMPACT ON WIRELESS COMMUNICATION Prepared for: BUS 305 August 10, 2006 MEMO TO: Professor McQueeney FROM: DATE: Aug 10, 2006 SUBJECT: Bluetooth and its Impact on Wireless Communication Here is the report you assigned in partial fulfillment of the requirements for BUS 305. The report represents the brief background of Bluetooth technology and how its functions have been applied to benefit the current society. While Bluetooth enhances our wireless communication, it
Rating:Essay Length: 949 Words / 4 PagesSubmitted: November 16, 2009 -
Ebay Marketing
eBay in 2002: The Challenges of Sustained Growth By Group 1 4849198 Mr. Wuttichai 4849073 Ms. Piyanee 4849078 Ms. Salita 4849195 Ms. Rachna Presented to A. James P. Fitzpatrick MGMG509: Strategic Management College of Management, Mahidol University Company Background eBay is The World's Online Marketplace® with a global customer base of 181 million. Founded in 1995, eBay has created a powerful marketplace for the sale of goods and services by a passionate community of
Rating:Essay Length: 1,247 Words / 5 PagesSubmitted: November 16, 2009 -
Megahertz Communications
Megahertz Communications A strategic commitment is “a decision that has a long-term impact and is difficult to reverse, such as entering a foreign market on a large scale.” (p. 399) Megahertz’s strategic commitment was motivated by the long-term growth potential for media and broadcasting in the Middle East, Africa, and Eastern Europe. Their export strategy aimed to provide a turnkey solution to emerging broadcast and media entities, offering to custom design, manufacture, install, and test
Rating:Essay Length: 901 Words / 4 PagesSubmitted: November 16, 2009 -
Informal Communication
Communication in organisations can follow both formal channels; theses are designated by organisational structure and lines of command, and informal channels, known often as the grapevine. Formal communication generally follows the pathways that are outlined in an organisational structure chart. Informal on the other hand has no defined patterns of interaction and is somewhat random. In addition to these formal and informal methods of communication, some scholars have argued that communication can occur in a
Rating:Essay Length: 333 Words / 2 PagesSubmitted: November 16, 2009 -
International Communications
The economic forces have shaped the structure of the global internet into an information society. Free flow of communication has increased and countries like United States infused themselves in the ?development theory? in today times. This type of theory is used to spread message of contemporary living and to shift economic and political models of the West to new independent countries. This is a form of globalization and the internet is key component of this
Rating:Essay Length: 334 Words / 2 PagesSubmitted: November 16, 2009 -
Problem Solution Gap Analysis: Global Communications
Running head: PROBLEM SOLUTION: GLOBAL COMMUNICATIONS Problem Solution: Global Communications Jesse Neubert University of Phoenix 10/30/2007 Problem Solution: Global Communications Gap Analysis: Global Communications Years ago Global Communications was at the forefront of the telecommunication industry. Profits and market share continued to rise as the demand for traditional land line phone services grew. Now demand for such traditional services has decreased dramatically. Telecommunication companies have been facing increasing economic pressure and GC is no exception.
Rating:Essay Length: 4,931 Words / 20 PagesSubmitted: November 16, 2009 -
Intercultural Communication
Intercultural Communication One intercultural communication issue that is not acknowledged as much in the business world is the issue that presents itself before people enter the business world, and that is in our school systems. The academic underachievement of African-American and Hispanic students is documented by a high rate of suspension and dropout rates by these students. Many issues have affected this underachievement including; economics, parents, community and the environment. Everything that occurs within a
Rating:Essay Length: 889 Words / 4 PagesSubmitted: November 16, 2009 -
Communication
Ch8 The functions of communication in organization are: 1. Share information, instructions 2. Share feeling and emotion 3. Central and co-coordinated efforts 4. Motivate employee 5. Interact with other stackholders Organizations success or failure is often the direct result of : 1. Company’s communication philosophies 2. Employees’ communication skills 3. Quantity of communication that is within the orgnation 4. Environment of trust and effort Supportive communication: A person who communicate accurate and nearest information and
Rating:Essay Length: 281 Words / 2 PagesSubmitted: November 16, 2009 -
Working on Common Cross-Cultural Communication Challenges
We all have an internal list of those we still don't understand, let alone appreciate. We all have biases, even prejudices, toward specific groups. In our workshops we ask people to gather in pairs and think about their hopes and fears in relating to people of a group different from their own. Fears usually include being judged, miscommunication, and patronizing or hurting others unintentionally; hopes are usually the possibility of dialogue, learning something new, developing
Rating:Essay Length: 2,572 Words / 11 PagesSubmitted: November 16, 2009 -
Communication
Communication Communication is key to any family dynamic; without communication no one knows what is going on and people get isolated. In Franz Kafka’s Metamorphosis, the family’s communication, or lack thereof, is a big problem. Gregor’s metamorphosis into a world of complete isolation is seen through four stages of communication. Gregor understands what his family is saying when he first morphs into a bug and he assumes that his family can understand him as well.
Rating:Essay Length: 919 Words / 4 PagesSubmitted: November 16, 2009 -
Marketing Plan: Power Shirts
Marketing Plan Powershirts CASE OVERVIEW Powershirts is a potential e-tailing partner for a clothing manufacturer located in Guadalajara, Mexico. The information we were given about Powershirts and the manufacturer is very limited, and we had no direct contact with management. The manufacturer has sold shirts in the Mexican market and has also sold men's slacks in the United States under a label undisclosed to us. They can produce shirts in any color; sleeve length, weight,
Rating:Essay Length: 1,346 Words / 6 PagesSubmitted: November 17, 2009 -
Gap Analysis - Marketing
Apply Gap analysis model to a Fine Dining Restaurant or Hotel Service used by you as a customer. Gap analysis is done to map the gap which exits between implied & specified customer requirements and existing process In a restaurant, in Gurgaon, we went in to have lunch. The restaurant was a well heeled restaurant and the prices indicated that it certainly was catering to the upper to upper middle class. A study of the
Rating:Essay Length: 257 Words / 2 PagesSubmitted: November 17, 2009 -
The Marketing Mix
The Marketing Mix There are many items or situations that require a well-balanced mixture in order to be successful. For instance, a cake mix requires a specified amount of each item, otherwise the cake might be too sweet or just not good at all if the ingredients aren’t mixed right. The same is true with marketing. Marketing requires a good mixture in order to be successful in the final sale of the product at a
Rating:Essay Length: 1,187 Words / 5 PagesSubmitted: November 17, 2009 -
Gap Analysis: Global Communications
Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications Gap Analysis: Global Communications Global Communications is a telecommunications company struggling to be successful in a competitive marketplace. In this paper, discussed are challenges that Global Communication faces, issues and opportunities, stakeholders perspectives and ethical dilemmas, and a gap analysis of the company. It is important to remain competitive, keep up with new services and technologies, and restructure the company. The Gap Analysis evaluates the
Rating:Essay Length: 1,278 Words / 6 PagesSubmitted: November 17, 2009 -
Singtel Broker Report Asian Capital Markets October 2007
Singapore Telecommunications SingTel Ltd Reuters: STEL.SI Bloomberg: ST SP Exchange: STI Ticker: SGT.SG Regional growth attraction BUY Singtel Performance Highlights SingTel reported 1Q operating revenue of S$3,567m (+10.5% yoy) and net profit of S$927m (+10.4% yoy). Moreover, EBITDA increased to S$1,769m (+9.2% yoy). Its main subsidiaries SingTel and Optus saw slower single digit growth compared to its regional associates which contributed to the strong performance with a recent acquisition of WARID Telecom from Pakistan.
Rating:Essay Length: 996 Words / 4 PagesSubmitted: November 17, 2009 -
Marketing Plan for Internet Cafes in India
Marketing Plan for INTERNET CAF?S IN INDIA Table Of Contents 1 Executive Summary 2 2 Situation Analysis 3 2.1 Market Summary 4 2.1.1 Market Demographics 5 2.1.2 Market Needs 6 2.1.3 Market Trends 7 2.1.4 Market Growth 9 2.2 SWOT Analysis 10 2.3 Competition 14 2.4 Services 14 2.5 Keys to Success 16 2.6 Critical Issues 16 2.7 Macro Environment 17 3.0 Marketing Strategy 17 3.1 Mission 18 3.2 Marketing Objectives 19 3.3 Financial Objectives
Rating:Essay Length: 6,022 Words / 25 PagesSubmitted: November 17, 2009 -
Poor Communication Systems in Expanding Company
Introduction The purpose of this report is to give an overview of poor communication systems in expanding (…) Company and to present solutions to those issues. The investigation was undertaken at the request of Helen Marcy. Our group of communication consultants from “Rush, Reed and Associates” conducted interviews with number of Branch Managers of respective divisions as well as their staff, and made a research based on our own observation. 1.0 Methodology The report was
Rating:Essay Length: 1,166 Words / 5 PagesSubmitted: November 17, 2009 -
Effective Team Communication
Effective Team Communication Janet Bruce University of Phoenix Effective Team Communication In the environment today, it is not unusual to see people working in teams to accomplish certain goals and tasks. During our youth, parents and teachers encourage us through various methods to work as part of a team. Whether a sports team, classroom team, or after school activities, parents and teachers and other authority figures start the introduction of working in teams and
Rating:Essay Length: 1,182 Words / 5 PagesSubmitted: November 17, 2009 -
Global Marketing
New and improved products are developed almost daily, they are launched in the marketplace in hopes that the product will be accepted and purchased, the fate of any product is determined by consumers through their acceptance and purchase or rejection of the product. New product introductions are becoming more and more expensive and the product success rate is less than in previous years. The number of promotion methods to choose from can be overwhelming, and
Rating:Essay Length: 399 Words / 2 PagesSubmitted: November 17, 2009 -
Gap Analysis: Global Communications
Gap Analysis: Global Communications Effective communication is the cornerstone to success in any organization. According to McShane and Von Glinow (2004), effective communication “improves decision making” and “is also a key driver in knowledge management.” (p. 324) A lack of effective communication at Global Communications has caused several issues surrounding a business strategy that includes outsourcing jobs and laying off workers. Due to pressures for revenue and business growth, the senior management team has developed
Rating:Essay Length: 1,786 Words / 8 PagesSubmitted: November 17, 2009 -
Global Communications Solution Paper
Problem Solution: Global Communications Global Communications has decided to expand globally by offering new services in small business and consumer products. With partnerships with a satellite provider; Global Communications can realize the potential of becoming a global presence. To complete this motive, Global will outsource call centers to India and Ireland. This motion will cut costs by nearly 40%. This project appears to be on course and seems to be a win-win situation for the
Rating:Essay Length: 4,009 Words / 17 PagesSubmitted: November 17, 2009 -
Gap Analysis: Global Communications
Gap Analysis: Global Communications Global Communications finds themselves amongst tough telecommunications competition and an ever increasing global market. There are many and opportunities they will face as they carry out decisions they make. Also there are internal and external conflicts that can occur. (GC) finds it is difficult to grow, cut costs, and be profitable while serving everyone’s needs at the same time. Situation Analysis Issue and Opportunity Identification Decision making is difficult and should
Rating:Essay Length: 1,399 Words / 6 PagesSubmitted: November 17, 2009 -
Gap Analysis: Global Communication
Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications University of Phoenix Gap Analysis: Global Communications This Gap analysis will discuss the issue Global communication is facing, how it was handle and the consequences behind it. Global communication is facing severe economy hardship. The company went from a $28 per share to only $ 11 within three years due to intense competition in the telecommunication market. They are losing their values and the stockholders
Rating:Essay Length: 1,692 Words / 7 PagesSubmitted: November 17, 2009 -
Global Communications
Problem Solution: Global Communications Global Communications is one of many telecommunications companies with diminished returns over the last few years. This paper will go through the evaluation process needed to create and successfully implement the best possible solution to Global Communications’ current problems. Situation Analysis Global Communications can view the experience of Citgo to understand the importance of mass communication and positive advertising. A positive perception of Global Communications will help partnership with other companies.
Rating:Essay Length: 477 Words / 2 PagesSubmitted: November 18, 2009