International Marketing Essays and Term Papers
1,771 Essays on International Marketing. Documents 851 - 875 (showing first 1,000 results)
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The Marketing Concept
Simply stated, the marketing concept means that an organization should seek to make a profit by serving the needs of customer groups. The concept is very straightforward and has a great deal of commonsense validity. Perhaps this is why it is often misunderstood, forgotten, or overlooked. The purpose of the marketing concept is to rivet the attention of marketing managers on serving broad classes of customer needs (customer orientation), rather than on the firm’s current
Rating:Essay Length: 294 Words / 2 PagesSubmitted: February 15, 2010 -
Movie Marketing in India
Executive Summary The Indian film industry has been going through a sea change in its attitude. Multiplexes are fast dotting up the metros and are slowly realizing the potential of even the smaller areas. Today, there are far more avenues to make money out of a movie than just its box office earnings. DVD releases, music launch, merchandise, overseas distribution rights etc all form a part of the earnings. This has been a slow process
Rating:Essay Length: 327 Words / 2 PagesSubmitted: February 15, 2010 -
Marketing Analysis: Biofuel Demand Hits Food
The article “Bio-fuel demand hits food” in The Australian on 21st July 2006 shows how the changing natural environment is the effecting the demand for food as well as how marketers analyze the macro environment to benefit a firm. There is an apparent shortage of raw materials (crops) available to food producers. If raw materials are not properly utilized, it could be a major problem to the world’s economy. This is due to the fact
Rating:Essay Length: 441 Words / 2 PagesSubmitted: February 16, 2010 -
Continue to Develop the Chip Dip Market
Alternative #1: Continue to Develop the Chip Dip Market The first alternative suggested is for Frito-Lay to continue developing the chip dip market only, in an effort to expand the market and grow their market share. Currently, Frito-Lay offers a wide range of dip products. Where most dip competitors compete for shelf space near the salty snacks, Frito-Lay is already the major competitor in shelf-stable dips. Frito-Lay is then followed by regional manufacturers. In order
Rating:Essay Length: 539 Words / 3 PagesSubmitted: February 16, 2010 -
Are There New Sources of Competitive Advantage in Markets, Which Are Being Exploited by Forward Looking Organisations in the 21st Century? Use Examples to Illustrate Your Answer.
Competitive advantage in today’s dynamic business environment has moved on enormously since the time Michael Porter (1980) devised the generic strategies. This is supported by Jay Kandampully and Ria Duddy whom state “Traditional approaches to management and marketing are an inadequate means of keeping abreast with an escalating competitive market” (Management Decision 1999). They go on further to suggest “A firm’s competitive advantage is their ability to serve customers present and future needs”. Forward looking
Rating:Essay Length: 1,273 Words / 6 PagesSubmitted: February 16, 2010 -
Marketing Definition Paper
The American Marketing Association (2008) defines marketing as an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Perreault & McCarthy, Jr. (2004) expand upon this definition calling it “micro-marketing” and defining it as the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow
Rating:Essay Length: 788 Words / 4 PagesSubmitted: February 16, 2010 -
Ethical Marketing for Competitive Advantage on the Internet
"The function within business firms most often charged with ethical abuse is Marketing" Murphy and Laczniak, 1981 (p. 251) The development of internet-based technologies opens endless possibilities for Marketers. Marketing research can be carried out subtly by actively archiving the procedures that each individual undertakes on the Web, through Web tracking software. Thus making a whole new set of variables available to the marketer. The technological opportunities are obviously highly appealing for Marketers to explore
Rating:Essay Length: 546 Words / 3 PagesSubmitted: February 16, 2010 -
Bond Market Training
You have been asked to write a training document about the US Bond Market for use in the new employee training program. In your document, you must make sure to address each of the following: The key players in the market; and the types of investments available to both individual investors and institutional investors, The way transactions are carried out, and The relation, if any, between the bond markets and the stock markets. The bond
Rating:Essay Length: 870 Words / 4 PagesSubmitted: February 16, 2010 -
Norman Brinker and Brinker International
Norman Brinker began his career in the restaurant business in 1950 as a partner in the Jack-in-the-Box restaurant chain. As a result of Mr. Brinker’s passion for the restaurant industry, he created the casual dining concept. Opening the first Steak and Ale in 1966 allowed him to bring this concept to life. Later, he developed the Bennigans chain, sold both chains to Pillsbury Corporation, and took over as vice president of Pillsbury. Brinker International was
Rating:Essay Length: 363 Words / 2 PagesSubmitted: February 16, 2010 -
Problems Faced by Allentown - Problems Due to Internal Factors - Organization Structure
Problems faced by Allentown - Problems due to Internal Factors - Organization Structure – In general terms, the organizational structure of the Electronic Products Division of Allentown follows the same structure of the other divisions. Under the General Manager there is a controller, a product development manager, a manufacturing manager (with three plants treated as three different profit centers), a sales manager and a marketing manager. The last two may be the major difference regarding
Rating:Essay Length: 1,818 Words / 8 PagesSubmitted: February 16, 2010 -
Marketing Cell Phones to India
Part One: Executive Summary Nature of the opportunity 1) India has a young consumer market. a. This will be a potential target market because young adults in the India community want to be up to date with technology. b. Young people of India today are more likely to spend money on technological items. c. India will be advertising cheaper cell phones throughout the country so that more young people can afford them based on their
Rating:Essay Length: 8,295 Words / 34 PagesSubmitted: February 16, 2010 -
International Development
the NO-NONSENSE guide to INTERNATIONAL DEVELOPMENT In Maggie Black’s Guide to International development, she provides a look at the concept of international development from a historical perspective, describing our worlds past and present situation on an economic, social, and political level. Black explains that the idea of development was invented at the end of the Second World War to describe the process in which “backward” countries would “catch up” with the industrialized world, thanks to
Rating:Essay Length: 2,815 Words / 12 PagesSubmitted: February 17, 2010 -
Green Marketing
! " # $ ! % ! & ' ( ( ) * + : Although environmental issues influence all human activities,
Rating:Essay Length: 1,261 Words / 6 PagesSubmitted: February 17, 2010 -
Foreign Exchange Markets
Foreign Exchange Markets Summary Gerald Maurer Axia College of University of Phoenix Introduction In this paper I will write a lecture that explains the gold standard. I will address the functioning of the world’s major foreign exchange markets. I will discuss in detail the positive and negative aspects of using the gold standard. This paper will also talk how currency fluctuates. The U.S. dollar has been the dominant currency in the world’s transactions since the
Rating:Essay Length: 1,276 Words / 6 PagesSubmitted: February 18, 2010 -
Choose a Current International Accounting Standard (ias) or International Financial Reporting Standard (ifrs).Briefly Summarise Its Provisions and Assess Whether the Standard Can Be Considered to Be Principles-Based or Rules-Based
Introduction There are mainly two accounting standards: principle-based and rule-based in the accounting system. This paperwork will chose one regulation in International Accounting Standard, which is covered the regulations on inventory. After the brief summary of IAS 2, there will be a discuss about the IAS 2’s characteristics. Summary of IAS 2 In summary, the objective of IAS 2 is to prescribe the accounting treatment for inventories. It provides guidance not only for determining the
Rating:Essay Length: 1,108 Words / 5 PagesSubmitted: February 18, 2010 -
Definition of Marketing
Marketing plans can be essential to a company’s success in launching a new product or service. Without the proper research and development of a solid marketing plan, a new product or service could ultimately fail and cost a company a large amount of money. Prior to beginning to develop a marketing plan, one must first understand the definition of marketing. To some, including myself, it could be defined as advertising, price, consumer information and
Rating:Essay Length: 1,040 Words / 5 PagesSubmitted: February 18, 2010 -
External/internal Factors Paper (coke)
External/Internal Factors Paper (Coke) Plenty of factors, both internal and external impact the planning function for management within an organization. Regardless of size, age, revenue, product, or service, planning is the most fundamental and important component for management. By no means is the Coca-Cola Company an exception. Arguably, Coca-Cola is the most recognized, most popular, as well as the biggest-selling soft drink in history. Synonymous for Coke, the company produced nearly 550 million servings in
Rating:Essay Length: 1,965 Words / 8 PagesSubmitted: February 18, 2010 -
Mikes Fish Market
Case Study Philips NV 1. Describe changes in Philips environment occurring during the 1960’s and 1970’s (a) Philips operates in a very competitive market domestic and internationally. There have been various changes over the last decade, with the emergence of the company from a position near economic failure to a well-known brand that is still lacking in performance. From the 1960’s onward, a number of significant changes took place. Due to the efforts of the
Rating:Essay Length: 1,149 Words / 5 PagesSubmitted: February 18, 2010 -
International Trade
International Trade Rodamia shares its borders with three countries Uthania, Alfasia, and Suntize and has begun considering the possibilities of trade with them. Rodamia is a large country, the largest compared to its neighbors in terms of area, population, and level of economic development. Four percent of the country's Gross Domestic Product (GDP) comes from agriculture, mainly corn, wheat, cotton, and dairy and poultry products; 30 percent comes from industry; and 66 percent comes from
Rating:Essay Length: 745 Words / 3 PagesSubmitted: February 18, 2010 -
Regional Pricing and the Grey Markets
Regional Pricing and the Grey Markets Companies often establish the price of its products and services tailored for specific markets willingness to pay based on different levels of perceived value. Although this is a valid strategy to try to maximize profits, there is a risk behind it which can jeopardize the ability of the firm to sustain premium prices at most profitable markets. A good example of this issue is the pharmaceutical products price differences
Rating:Essay Length: 324 Words / 2 PagesSubmitted: February 18, 2010 -
Marketing Tools: Barnes and Noble
Marketing Tools: Barnes and Noble Barnes and Noble offers a variety of marketing tools to enhance the online shopping experience and add value to their relationships with their customers. The search engine on the site allows the customer to define book searches via a variety of methods including using the ISBN number for a known book. This tool is a very useful feature for academics and serious book lovers. This is a feature also offered
Rating:Essay Length: 1,963 Words / 8 PagesSubmitted: February 19, 2010 -
Australian Stock Market Performance
SYDNEY, May 18 - Australian shares fell 0.8 percent on Friday, losing steam after a record close in the previous session, with the top miners leading declines following a slide in base metal prices. Losses in Boom Logistics Ltd. and telecoms firm Telstra Corp. Ltd. , following analysts' ratings upgrades, also dragged down the broader market. The benchmark S&P/ASX 200 index lost 53.4 points to 6,312.5, based on the latest available data, easing from a
Rating:Essay Length: 541 Words / 3 PagesSubmitted: February 19, 2010 -
Wal-Mart International
Wal-Mart International Sam Walton started his own company and made it into the leader in discount retailing that it is today. Through his business practices, he and his associates led the company forward for thirty years. Today the company is still growing steadily. Wal-Mart executives continue to rely on many of the traditional goals and philosophies that Sam's legacy left behind, while simultaneously keeping one step ahead of the ever-changing technology and methods of today's
Rating:Essay Length: 523 Words / 3 PagesSubmitted: February 19, 2010 -
India and the Black Market
----------------------------------- Sep 20, 2005 BLACK MARKET AND THE INDIAN ECONOMY ----------------------------------- Statistics: It is said that black money in India accounts for 20 % of GDP. If this is true, then black money generated every year must be around Rs 400,000 crore or $ 80 billion. This is a huge amount, more than the entire budget of the government at the Centre. We have a government that spends about Rs 350,000 crore a year, most
Rating:Essay Length: 1,757 Words / 8 PagesSubmitted: February 19, 2010 -
External/internal Factors of Management
External/Internal Factors of Management in the Microsoft Corporation When the company name, Microsoft, is heard, it is automatic to think of the industry leader in software program technology. That was until the company settled in court on November 12, 2002, with a consent decree forcing them to allow other companies to use their program information to make competitive company programs compatible with Microsoft programs already on most desktops (Settlement Program, July 8, 2006). The Microsoft
Rating:Essay Length: 2,025 Words / 9 PagesSubmitted: February 19, 2010