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Last update: July 10, 2014
  • Marketing

    Marketing

    A firm's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order

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    Essay Length: 3,008 Words / 13 Pages
    Submitted: March 4, 2009 By: David
  • Radio Station Research

    Radio Station Research

    Table of Contents Introduction 2 Scope of the Study 3 Methods Used 3 Results 5 Age 5 Time of Day 6 Location 8 Recommendations 10 Target Format 10 Target Location 11 Bibliography 12 Appendix 13 Introduction Music is a general love of almost every college student. Many develop their personalities, profiles, and various other tastes based on their listening choices. In general, many college students acquire the same spectrum of listening values. If a radio

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    Essay Length: 2,494 Words / 10 Pages
    Submitted: March 4, 2009 By: David
  • Command Economy Vs Free Market Economy

    Command Economy Vs Free Market Economy

    Intorduction: Within the overall umbrella of the word "economy", one speaks today of the market economy, the formal economy, the informal economy, the underground economy, the productive economy and perhaps even the reproductive economy, the post-industrial or post-modern economy and the global economy. Thus while the concept of an economy is not fixed but arbitrary, and may have strayed rather far from the management of household resources, it is nonetheless spoken of in official circles

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    Essay Length: 2,560 Words / 11 Pages
    Submitted: March 4, 2009 By: David
  • Ben and Jerrys Marketing Stratgies

    Ben and Jerrys Marketing Stratgies

    Ben and Jerrys marketing stratgies Ben & JerryЎ¦s was experiencing a steady growth within their sales figures from 1990 to 1993. However, In March 1994, Cost of Sales increased approximately $9.6 million or 9.5% over the same period in 1993, and the overall gross profit as a percentage of net sales decreased from 28.6% in 1993 to 26.2% in 1994. This loss might have been a result of several reasons, such as high administration and

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    Essay Length: 2,617 Words / 11 Pages
    Submitted: March 4, 2009 By: David
  • Marketing

    Marketing

    All companies compete with one another; they strive for excellence and to be the best. They have to compete with each other to win over markets and to be the one who ends up on top. Most businesses are guided by the maxim "nothing ventured, nothing gained" (Spulber 7). Winning a market requires a company to have an aggressive investment and growth. Although many companies try to keep costs down for the consumer, low

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    Essay Length: 1,163 Words / 5 Pages
    Submitted: March 11, 2009 By: Bred
  • Labor Unions and the Dynamics of Race in Unions

    Labor Unions and the Dynamics of Race in Unions

    Labor Unions and the Dynamics of Race in Unions Labor unions have been in America for a very long time. There are many unions in a myriad of different fields. Labor unions were and are used to allow for equal treatment of workers. Employers always want to maximize their profits and they try to give the least to get the most in return. For reasons such as this is why unions were formed. Generally a

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    Essay Length: 3,225 Words / 13 Pages
    Submitted: March 11, 2009 By: Bred
  • Marketing Strategy in E-Commerce

    Marketing Strategy in E-Commerce

    MARKETIN STRATEGY IN E-COMMERCE Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor

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    Essay Length: 4,480 Words / 18 Pages
    Submitted: March 11, 2009 By: Bred
  • International Gray Markets

    International Gray Markets

    Reference: Prince, Melvin and Davies, Mark. "Seeing Red Over International Gray Markets", Business Horizons, March-April 2000. pp. 71-74. Summary/Description: International gray markets pose a real threat to manufacturers and their licensed retailers and they also represent a legit market that is just trying to get the end consumer the best quality product at the lowest price. It's all a matter of who you're talking to. An international gray market is an unlicensed or unplanned channel

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    Essay Length: 883 Words / 4 Pages
    Submitted: March 11, 2009 By: Bred
  • Can Two Such Different Companies Find Success in Today's Market?

    Can Two Such Different Companies Find Success in Today's Market?

    Only a few years ago, Cisco Systems was a struggling company who only the technologically educated had heard of. Today, Cisco Systems ranks as the number one or two company in most Internet technology. Anyone using the Internet today, will use one area or another of Cisco Systems. The driving force behind Cisco is their visionary CEO, John Chambers. How does a man who is dyslexic and doesn't understand much of the technology his

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    Essay Length: 1,595 Words / 7 Pages
    Submitted: March 11, 2009 By: July
  • Catalina Marketing

    Catalina Marketing

    History Catalina Marketing Corporation was founded in 1983 by five friends, Tom Mindrum, Mike O'Brien, George Off, Mike Scroggie and Brian Yeatman, while on a boating trip to Catalina Island in Southern California. The five friends were remarkably similar, though different. All five had experience in the consumer research field. All five had strong areas (whether research, computer technology or sales) at which they excelled. All five were looking for a new line of work

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    Essay Length: 2,438 Words / 10 Pages
    Submitted: March 11, 2009 By: July
  • Labor Unions and Nursing

    Labor Unions and Nursing

    Labor Unions and Nursing K Salcedo The American Labor movement in the United States has a history dating back to the beginnings of the industrial revolution. Its existence is due to poor working conditions and exploitation during the beginning of that time. Labor unions have had a long history of using their most powerful weapon, strikes, to fight their battles. Even today, with the diminishing numbers of union members, strikes appear in the news sporadically.

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    Essay Length: 1,551 Words / 7 Pages
    Submitted: March 11, 2009 By: July
  • Rainforest Cafe, Inc: Outline to Rainforest Cafe Research Report

    Rainforest Cafe, Inc: Outline to Rainforest Cafe Research Report

    Rainforest Cafe, Inc: Outline to Rainforest Cafe Research Report CORPORATE BACKGROUND History Formation Rainforest Cafe, Inc. was incorporated in Minnesota on February 3, 1994 to own and operate restaurant and retail facilities under the name of "Rainforest Cafe - A Wild Place to Shop and Eat." Chairman of the Board and Chief Executive Officer Election. Lyle Berman was elected Chairman and CEO of Rainforest Cafe at its inception in February 1994. Background. Berman has been

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    Essay Length: 1,314 Words / 6 Pages
    Submitted: March 11, 2009 By: July
  • Customer Relationships Marketing

    Customer Relationships Marketing

    Literature Review The Evolving Sales and Marketing Landscape Marketing and business development professionals are confronting a rapidly different and changing business landscape. The traditional business model that was once the standard is now being transformed due to technology drivers that make advanced marketing and sales capabilities possible. The business model of yesterday supported mass marketing, mass production, and standardized cookie-cutter products and services. Enterprises will have fall behind the competition if they continue to rely

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    Essay Length: 2,020 Words / 9 Pages
    Submitted: March 11, 2009 By: July
  • How to Sell in a Competivite Market

    How to Sell in a Competivite Market

    1. Advertise! Whether you buy classified ads in e-zines, (magazines on the net,) have kids distribute fliers around your neighborhood, or call 10 people each day, your business won't go without a little publicity. Make sure your ads talk directly to your prospects' most pressing problems. That's a surefire way to get their attention and interest. You have to have pictures and you truly have to tell the customer about the product. First off, you

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    Essay Length: 2,341 Words / 10 Pages
    Submitted: March 11, 2009 By: July
  • Several Research Questions on the Causes of Wwi

    Several Research Questions on the Causes of Wwi

    World War One  Account for the feelings of hostility towards the Austria-hungry Empire by Serb nationalists in 1914:  Austria was what stood in the way of progress of the Serbian nation. Serbia was a direct threat to the survival of the multinational Austrian Empire and for that reason Austria felt it necessary to thwart Serbia's plans for growth and development. The Serbs desired more land, especially a coastline with an all important sea

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    Essay Length: 2,551 Words / 11 Pages
    Submitted: March 16, 2009 By: Tommy
  • Tips for Job Hunting in Today’s Market

    Tips for Job Hunting in Today’s Market

    Persuasive Essay Topic CheckPoint Employee Privacy Rights in the Workplace Employees are becoming more concerned about their privacy as their employers are monitoring them electronically more closely than ever before. At the same time, certain state efforts to prevent employee electronic monitoring are not succeeding. A survey by the American Management Association shows that about 78% of companies in the U.S. monitor their employees in some way. Some states have attempted to protect employee privacy

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    Essay Length: 333 Words / 2 Pages
    Submitted: November 8, 2009 By: Janna
  • Subway Marketing Management Case Analysis

    Subway Marketing Management Case Analysis

    Marketing Management Case Analysis Subway® Sandwich Shops Abstract Subway® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck, Fred opened the first Subway ™ Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair had opened over 16 shops

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    Essay Length: 1,199 Words / 5 Pages
    Submitted: November 8, 2009 By: Jon
  • The Marketing Techniques

    The Marketing Techniques

    Abstract The marketing techniques have considerable potential for the leading fitness and weight loss platform in America. Introducing this new service will give clean radiance on the underline problem faced by the youth of America today. This article will explore the internal most dealing of our new organization by describing the new services and examining the importance of marketing for the organization successes. The SWOTT of this organization will be analysis in order to determine

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    Essay Length: 1,973 Words / 8 Pages
    Submitted: November 8, 2009 By: Mike
  • What Is Marketing

    What Is Marketing

    What is Marketing? While seeking out a definition for "Marketing", I found the most common definition to be "the activities connected with advertising, distribution, merchandising, product planning, promotion, publicity, research and development, sales, transportation and warehousing of goods or services." (IndiaInfoline, 2005). When I think of marketing strategies, I immediately think of advertising and the television commercials. Though I think this may be one of the most important parts of marketing, I now understand that

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    Essay Length: 652 Words / 3 Pages
    Submitted: November 8, 2009 By: Top
  • Starbucks Marketing Management

    Starbucks Marketing Management

    MBA 631: Marketing Management Presented By Alankar Kale Y4125006 Chhabad Pavan Y4125016 Jyoti Narang Y4125019 Manjusha Kale Y4125021 Venugopal K.G Y4125047 Vijay Anand Y4125048 Yashodhan Shevade Y4125050 Introduction “Rewarding everyday moments”. The Starbucks Mantra clearly implies that they are not selling just coffee. They claim to be selling the coffee experience. Their coffee bars that sell specialty coffee also gives customers an ambience where they can be themselves. Starbucks advertises themselves as the third place

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    Essay Length: 1,009 Words / 5 Pages
    Submitted: November 8, 2009 By: Andrew
  • Kudler Fine Food’s Marketing Strategy and Tactics

    Kudler Fine Food’s Marketing Strategy and Tactics

    Abstract In this paper I will justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. I will also, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics. Market Research Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors

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    Essay Length: 1,238 Words / 5 Pages
    Submitted: November 8, 2009 By: Janna
  • Kfc Marketing Plan

    Kfc Marketing Plan

    Introduction KFC operates in 74 countries and territories throughout the world. It was founded in Corbin, Kentucky by Colonel Harland D. Sanders. y 1964, the Colonel decided to sell the business to two Louisville businessmen. In 1966 they took KFC public and the company was listed on the New York Stock Exchange. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador)

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    Essay Length: 691 Words / 3 Pages
    Submitted: November 8, 2009 By: Jon
  • Marketing Principles at Carefirst Bluecross Blueshield

    Marketing Principles at Carefirst Bluecross Blueshield

    Marketing Principles Incorporated at CareFirst BlueCross BlueShield Andrй R. Lynch MGMT 3002- Principles of Marketing January 15, 2005 Walden University Dr. James Skertich Abstract Sam Walton, the founder of Wal-Mart, began looking globally for imports back in the 1970’s. As the Wal-Mart chain grew through the advantages of computerized supply chains, they were able to become the largest of all the world’s companies. This whitepaper analyzes Wal-Mart’s effectiveness in regional markets around the world and

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    Essay Length: 1,686 Words / 7 Pages
    Submitted: November 8, 2009 By: Artur
  • Labor Unions

    Labor Unions

    Since the great depression in the 1920’s, labor unions have been a forced to be reckoned with in business. Unions are not as large or as powerful as they once were due to shifts in the mode of the U.S economy, however, unions still retain the power to change the nature of employee management relations in any company that has or will have unionized workers. Labor relations are a specific type or specialization for

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    Essay Length: 1,181 Words / 5 Pages
    Submitted: November 8, 2009 By: Edward
  • Maruti 800 Market Situations

    Maruti 800 Market Situations

    Economics Term Project Maruti 800 – Present Market Situation and Future Prospects INTRODUCTION The automobile industry has an enormous opportunity for creating new wealth by delivering value to the world and by delivering value to the domestic user. The automobile industry also has the opportunity to contribute in equitable distribution of the wealth so created. Globalisation and the convergence of information and communications are leading to unbundling of design, engineering, component manufacture and assembly operations.

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    Essay Length: 605 Words / 3 Pages
    Submitted: November 8, 2009 By: Venidikt

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