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Last update: August 13, 2014
  • Marketing Research Proposal on Baja Fresh

    Marketing Research Proposal on Baja Fresh

    Summary The Local Store Marketing Research Project will allow Baja Fresh to understand its customers and the local trading area. This is an attempt to bring more customers to Baja Fresh and get them to come back more often. Background The LSM program that will be conducted is an effective way to solve specific problems such as poor visibility for the Baja Fresh restaurant. The LSM program will help get the Baja Fresh name out

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    Essay Length: 378 Words / 2 Pages
    Submitted: March 15, 2010 By: Edward
  • How Technology Affects Business Operations

    How Technology Affects Business Operations

    The technological advances achieved in the past few decades have brought about a revolution in the business world, affecting nearly all aspects of working life. People can reach others throughout the world in a matter of seconds, with cost being increasingly irrelevant. Employees no longer need to be physically with their clients and co-workers; instead they can communicate effectively at home, at a distant office, across the world, and even in their car or on

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    Essay Length: 296 Words / 2 Pages
    Submitted: March 15, 2010 By: David
  • Fashion

    Fashion

    Masson 1 Introduction Since the baby boom generation, youth have had a profound impact on many aspects of Western society. Regardless of the amount of young people within generations, they tend to be influenced and be able to influence the society they live in, regardless of the decade. As pressing issues affect the culture around them, the baby boom, generation X and baby boom echo generations have responded in many ways; one of the

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    Essay Length: 2,885 Words / 12 Pages
    Submitted: March 15, 2010 By: Victor
  • Operations Management and Ethics

    Operations Management and Ethics

    Running Head: OPERATIONS MANAGEMENT Operations Management and Ethics Edrick N. McKnight Operations management focuses on carefully managing the processes to produce and distribute products and services. Major, overall activities often include product creation, development, production and distribution. However product management is usually in regard to one or more closely related products -- that is, a product line. Operations management is in regard to all operations within the organization. Related activities include managing purchases, inventory control,

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    Essay Length: 853 Words / 4 Pages
    Submitted: March 15, 2010 By: Janna
  • Marketing Paper

    Marketing Paper

    Executive Summary This report provides an analysis and evaluation of the current and prospective marketing plan of the Xbox 360. Methods of analysis include marketing objectives, target market areas, a marketing mix and an overview of the product, which all can be found in the Table of Contents section of this report. The report finds that the prospects of the company can greatly increase if it is done right. The Xbox 360 is the second

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    Essay Length: 1,456 Words / 6 Pages
    Submitted: March 16, 2010 By: Victor
  • Motivation in Marketing

    Motivation in Marketing

    The product that I recently bought was the MacBook, the Apple laptop. At the time I bought it, I have such a high level of drive that arouses me to satisfy the needs. I finally decide to reduce the tension, occurs from the discrepancy between my present state (of not having it) and my goal (owns a notebook), by buying it. The motivation I had then resulted from my needs, both utilarian and hedonic. On

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    Essay Length: 476 Words / 2 Pages
    Submitted: March 16, 2010 By: Monika
  • Ecommerce and Marketing Strategy

    Ecommerce and Marketing Strategy

    Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology

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    Essay Length: 4,477 Words / 18 Pages
    Submitted: March 16, 2010 By: Edward
  • L’oreal: Conquer the Market of Shampoo

    L’oreal: Conquer the Market of Shampoo

    FROM SCIENCE TO BEAUTY L'Oréal's research facilities in France, the USA, and Japan bring together more than 3,000 scientists and research staff. Their discoveries are published in leading scientific journals. L’Oréal’s innovations are patented, creating some 586 patents in 2004 alone. Our methodologies for evaluating the safety and efficacy of ingredients and finished products, product evaluation and claim substantiation are recognised by the international scientific community. L’Oreal Paris products are the result of the following

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    Essay Length: 5,036 Words / 21 Pages
    Submitted: March 16, 2010 By: Mike
  • Trudental Marketing

    Trudental Marketing

    TruDental Marketing Strategy and Tactical plans. Contents 1. Background Analysis 2. Introduction 3. Marketing Objectives 4. Marketing Strategies 5. Marketing tactics and Plans 6. Budget 7. Summary and conclusion 1. Background analysis The 2005 and 2006 have been educational years for TruDental where by the company had to go through a complicated process of trials and errors to find out what works and want does not as far as the processes, services, benefits and the

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    Essay Length: 1,820 Words / 8 Pages
    Submitted: March 17, 2010 By: Mike
  • B2b Vs. B2c Marketing Stratigies

    B2b Vs. B2c Marketing Stratigies

    B2C vs. B2B Marketing Differences Business-to-business and business-to-consumer electronic commerce models approach marketing strategies differently. Marketing strategies and tactics are important to maximizing the marketing capabilities of an organization to the targeted market. The marketing approach for business-to-business is based on building relationships. While the marketing approach for business-to-consumer is much more aggressive. Although business-to-business and business-to-consumer have different marketing strategies, but they both have a common goal; convert prospects into customers. The American Marketing

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    Essay Length: 974 Words / 4 Pages
    Submitted: March 17, 2010 By: Bred
  • Operation Management

    Operation Management

    Introduction Operation management focuses on carefully managing the processes to produce and distribute products and services. Overall activities of operational management include product creation, development, production and distribution. Related activities include managing purchases, inventory control, quality control, storage, logistics and evaluation (schmenner,1985). Operational management often includes substantial measurement and analysis of internal process. Ultimately, the nature of how operation management is carried out in an organization depends very much on the nature of the products

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    Essay Length: 2,593 Words / 11 Pages
    Submitted: March 17, 2010 By: Edward
  • Kudler Fine Foods Market Research

    Kudler Fine Foods Market Research

    Kudler Fine Foods Kudler Fine Foods is a local upscale specialty food store with three locations in the San Diego area. Each of these stores is located in a fashionable shopping center with nearly 16,000 s.f. of retail space. These stores offer the very best domestic and imported products from organic produce to specialty meats. After experiencing substantial growth, Kudler Fine Foods is now interested on increasing the loyalty and profitability of its consumers through

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    Essay Length: 820 Words / 4 Pages
    Submitted: March 17, 2010 By: Mike
  • Washington Mutual Marketing Plan

    Washington Mutual Marketing Plan

    A Marketing Success Story   Background: Browse the papers or search the internet today for Washington Mutual Bank, and most of what you'll find is bad news about the poor condition of the bank. Stocks have fallen from a high this year of $46.38 to $14.10. (Quote, 2007) Yet Washington Mutual Inc.'s (WaMu) marketing stories and strategies over the past five years are riddled in success. Washington Mutual Bank opened its doors on September 25,

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    Essay Length: 770 Words / 4 Pages
    Submitted: March 18, 2010 By: Vika
  • Operation Matterhorn

    Operation Matterhorn

    AIR WAR COLLEGE AIR UNIVERSITY OPERATION MATTERHORN: “Early Sustained Bombing of Japan” POLITICAL EXPEDIENCY TO OPERATIONAL FAILURE by XYZ, Lt Col, USAF A Research Report Submitted to the Faculty In Partial Fulfillment of the Graduation Requirements Edition 13, Strategy Analysis Advisor: Lt Col XYZ XYZ Air Force Base, XYZ 1 April 2004 [PRIVACY ACT NOTICE: Information on this page is protected by the Privacy Act of 1974 and must be safeguarded from unauthorized disclosure.] Certificate

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    Essay Length: 4,684 Words / 19 Pages
    Submitted: March 18, 2010 By: Monika
  • Marketing Analysis

    Marketing Analysis

    Marketing is a very general term that refers to the commercial functions involved in transferring goods and services from a producer to a consumer. It is commonly associated with endeavors such as branding, selling, and advertising, but it also encompasses activities and processes related to production, product development, distribution, and many other functions. Furthermore, on a less tangible level, marketing facilitates the distribution of goods and services within a society, particularly in free markets. Evidence

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    Essay Length: 5,937 Words / 24 Pages
    Submitted: March 18, 2010 By: Jon
  • What the Mba Marketing Degree Means to Me

    What the Mba Marketing Degree Means to Me

    My mother taught me the value of education and goals of personal achievement. She proved many times that through advanced education new opportunities would become available with financial rewards. As an immunohematologist, continued education was not required to obtain a promotion or increase in salary. Instead, tenure was the basis of these rewards. It was during my first industry position when I started to understand my mother’s teachings and why I must receive a master’s

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    Essay Length: 388 Words / 2 Pages
    Submitted: March 19, 2010 By: Top
  • Operation Barbarossa

    Operation Barbarossa

    Operation Barbarossa Adolf Hitler, one of the most notorious and ruthless personalities of the 20th century, was responsible for the deaths of over 6 million Jews as well as being the driving force behind the start of World War II. Had Hitler and his Nazi regime been able to allocate their troops more efficiently, the Nazis' ultimate goal of taking over the world and exterminating international Jewry might have been a plausible goal. As it

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    Essay Length: 721 Words / 3 Pages
    Submitted: March 19, 2010 By: Fonta
  • Nyiit Managerial Marketing Wright Food Task 3

    Nyiit Managerial Marketing Wright Food Task 3

    INTEROFFICE MEMORANDUM TO: Susan Reichert, VP of marketing, Wright Foods FROM: Rajeev Sharma SUBJECT: La Fresh Brand Evaluation/Recommended Promotion Strategy Introduction Wright has a great all natural product in the form of La Fresh for the quality conscious consumers. Wright should use this unique feature of the product to further promote it. Evaluation of the La Fresh Brand La fresh is being promoted to extend the century old legacy associated with the name Wright,

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    Essay Length: 398 Words / 2 Pages
    Submitted: March 19, 2010 By: Mikki
  • Operant Conditioning

    Operant Conditioning

    Operant conditioning focuses on learning voluntary behavior that is under control of the muscle system of the body. Operant conditioning involves a much broader range of behavior than does classical conditioning. Operant conditioning is the result of an ideal that individuals learn to function in their environment to attain a preferred outcome. Operant conditioning refers to the process of reinforcing a response that is made in the company of a stimulus. In operant conditioning an

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    Essay Length: 2,095 Words / 9 Pages
    Submitted: March 19, 2010 By: Stenly
  • Non-Profit Marketing Plan

    Non-Profit Marketing Plan

    I. Executive Summary Grief Counseling Center (GCC) is a non-profit organization established to provide counseling services for individuals who are suffering the loss of a family member. Services will be provided at a nominal fee. The Founder of GCC not only believes in the need for this service, but also is willing to devote his time and money to help those suffering from grief. Grief Counseling Center provides mental health services for a diversified clientele.

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    Essay Length: 1,792 Words / 8 Pages
    Submitted: March 19, 2010 By: David
  • Sociology - Observation of Marketing

    Sociology - Observation of Marketing

    Rick Kurtz Observation Of Marketing There are a few physical essentials that all people need in order to survive. These necessities are food, water, and shelter. I do believe however a strong argument could be made for the psychological needs of humans, without which the will to live may in itself cease. However for the sake of argument let’s say that the requirements for life are food, water, and shelter. As such, one would expect

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    Essay Length: 309 Words / 2 Pages
    Submitted: March 20, 2010 By: David
  • Frictionless Ecommerce Is a Myth. Do You Agree? What Are the Implications for Marketers of Your Conclusions?

    Frictionless Ecommerce Is a Myth. Do You Agree? What Are the Implications for Marketers of Your Conclusions?

    FRICTIONLESS ECOMMERCE IS A MYTH.” DO YOU AGREE? WHAT ARE THE IMPLICATIONS FOR MARKETERS OF YOUR CONCLUSIONS? E-commerce is the most rapidly expanding sector of the economy throughout the world so far this century. Its growth is exponential with the internet population taking less than a year to double in some countries while it has taken the world population just under 40 years to double in size (Reynolds 2002). E-commerce can be technically defined as

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    Essay Length: 2,590 Words / 11 Pages
    Submitted: March 20, 2010 By: Mike
  • Anheuser-Busch Companies, Inc. Marketing

    Anheuser-Busch Companies, Inc. Marketing

    Table of Contents Executive Summary 4 Mission Statement 5 Organizational Structure 5 Marketing Objectives 6 Situational Analysis 7 Developing a Marketing Strategy 8 Societal, Ethical, and Consumer Issues 9 Consumer Analysis and Target Market Strategy 10 Product Planning 13 Distribution Planning 15 Promotion Planning 16 Price Planning 16 Integrating and Analyzing the Marketing Plan/Revising the Marketing Plan 17 Conclusion 19 Executive Summary Anheuser-Busch Companies, Inc. would like to introduce a new marketing plan for Budweiser

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    Essay Length: 4,741 Words / 19 Pages
    Submitted: March 20, 2010 By: July
  • Puma Marketing Project

    Puma Marketing Project

    Introduction: With a hallmark of mixing it up, PUMA has a top 10 position in the global sporting goods market. We have distinguished ourselves from the competitive landscape and strengthened our hold in our consumer's life. Puma has risen fast to attain sixth place in the global sportswear market, doubling its annual profits in one year. Dedicated to delivering cutting edge products and a long-term growth plan are key drivers in our longevity which result

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    Essay Length: 397 Words / 2 Pages
    Submitted: March 20, 2010 By: Fonta
  • Marketing and Sales: Conflict and Cooperation in Consumer Product Organizations

    Marketing and Sales: Conflict and Cooperation in Consumer Product Organizations

    Some might consider sales and marketing synonymous, one task split into two. However this could not be further from the truth. Sales are activities that lead to closing the deal and signing an agreement or contract. Marketing is the courses of action implemented to reach and persuade prospects (Lake, n.d.). The relationship between these two departments is analogous to the sibling rivalry of Siamese twins, joined at the hip and constantly arguing. Different in culture

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    Essay Length: 1,246 Words / 5 Pages
    Submitted: March 20, 2010 By: Janna

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