Marketing Communications Essays and Term Papers
2,225 Essays on Marketing Communications. Documents 151 - 175 (showing first 1,000 results)
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Race and Community
Race and My Community 1 All of my experiences and opinions on cultural diversity are derived from living my entire life in Bourbonnais, Illinois which is a culturally diverse town with approximately 30,000 residents. According to the U.S. Census Bureau my community is made up of about 50% Caucasian, 41% African-American 0.27% Native American, 0.32% Asian, 0.03% Pacific Islander, and 1.90% from two or more races. Hispanic or Latinos of any race makes up 9.25%
Rating:Essay Length: 322 Words / 2 PagesSubmitted: November 15, 2009 -
Guerrilla Marketing
GUERRILLA MARKETING Guerrilla marketing is a fast-growing unconventional way of performing marketing activities on a very low budget. Jay Conrad Levinson is its “creator”, and has influenced many companies into implementing this into their regular marketing criteria. Guerrilla marketing is a great way to introduce a new company or product and also is best for smaller businesses. In my personal opinion I think it has a very strong impact in today’s society. Mostly due to
Rating:Essay Length: 483 Words / 2 PagesSubmitted: November 15, 2009 -
Coke Vs Pepsi Fighting for Foreign Markets
Introduction The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new "hot spots." Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they
Rating:Essay Length: 3,287 Words / 14 PagesSubmitted: November 15, 2009 -
Marketing Plan - New Nivea Product
Executive Summary: Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyone’s agenda. From television portraying reality shows such as “Extreme Makeover” and fictional dramas such as “Nip and Tuck”, it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise, (News Target, 2005) dedicated to helping women look their best so it is no
Rating:Essay Length: 1,441 Words / 6 PagesSubmitted: November 15, 2009 -
Communication and Team Dynamics
Abstract Communication is a part of everyday life. It may be overlooked in some areas, but when dealing with a team environment, communication is vital. It holds true that communication can either break or make any team. Lack of communication can lead to confusion within a team, as well as lack of production. Any team will ultimately have its challenges. With effective and open communication, these challenges can be dealt with head on. Communication and
Rating:Essay Length: 894 Words / 4 PagesSubmitted: November 15, 2009 -
Online Marketing in Sri Lanka
I. Online Marketing in Sri Lanka 1. Introduction The development of online marketing in Sri Lanka is lagging behind when compared to developed countries. The adoption of online marketing is more than a technical issue. Country specific factors such as differences in culture and business environment are influencing the nature and type of appropriate IT solutions including online marketing. Therefore the marketing strategies must be suitable for the country to reach and communicate with the
Rating:Essay Length: 575 Words / 3 PagesSubmitted: November 15, 2009 -
Global Communication
PROBLEM SOLUTION: Global Communications Problem Solution: Global Communications Carol Kochlin University of Phoenix MBA 500 Bernadette Tjarks, PhD October 2, 2006 Problem Solution: Global Communications Communication miscues on the part of Global Communications has created an environment of suspicion, mistrust, damaged credibility and declining stakeholder commitment. Employee job satisfaction and customer loyalty have all plummeted since the announcement of outsourcing and layoffs. While Global Communications has acknowledged its miscues, leaders did not fully evaluate the
Rating:Essay Length: 1,943 Words / 8 PagesSubmitted: November 15, 2009 -
The Slave Community
John. W. Blessingame, The Slave Community: The Plantation Life in The Antebellum South (Oxford University Press, Inc: 1972, 1979). John Wesley Blassingame was a scholar, historian, educator, writer, and leading pioneer in the study of American slavery. He received a bachelor’s degree at Fort Balley State College in 1969, a master’s degree at Howard University in 1961, and a doctorate at Yale University in 1971. He then became a history professor at his alma mater
Rating:Essay Length: 1,220 Words / 5 PagesSubmitted: November 15, 2009 -
Gap Analysis: Global Communications
Gap Analysis: Global Communications Global Communications is under tremendous economic pressure along with other telecommunications companies in an industry struggling to compete with the increasing global market. Global Communications is facing numerous issues and has many opportunities as they implement strategies to introduce new products and services, increase technological sophistication, and expand into the global market. Global Communications has, and will continue to experience ethical dilemmas and conflicts among stakeholders as they find ways to
Rating:Essay Length: 1,286 Words / 6 PagesSubmitted: November 15, 2009 -
Marketing Plan - Microfreeze
Executive Summary The reverse microwave market is a newly forming market, and our new product the Microfreeze hopes to grab a 5% market share in our first year. There have been certain trends in the current microwave market, and since our product is so similar to the microwave, we hope to use these trends for our success. Our competition is going to be from the already large corporations and microwave producers such as GE, Sharp,
Rating:Essay Length: 2,700 Words / 11 PagesSubmitted: November 15, 2009 -
Wireless Communications
Wireless Communications Wireless communications are everywhere. People around the world regularly send and receive messages wirelessly, that is, transmitted through the air. Three types of wireless communications include wireless messaging services, wireless Internet access points, and global positioning systems. People use mobile phones, PDAs, and other mobile devices to access text messaging, instant messaging, and picture messaging services (Davies 34-42). Through text messaging services, users send and receive short text messages, which usually consist of
Rating:Essay Length: 333 Words / 2 PagesSubmitted: November 15, 2009 -
Global Communications Benchmarking
Global Communications Benchmarking Global Communications has several problems facing it due to their outsourcing project and the accompanying layoffs. Team A focused on four issues facing Global Communications and used generic benchmarking to find possible solutions. The issues faced were not unique to Global Communications and in fact are common in the business world. The issues were diversity and inclusion, layoff management, management-union relationships, outsourcing, and advertising campaigns. The goal was to once again make
Rating:Essay Length: 4,357 Words / 18 PagesSubmitted: November 15, 2009 -
Communicating with the It Department
What is the best way to communicate with the Information Technology (IT) department? In this paper, we will look at two IT personnel and comparre communication styles. The most effective way to present this scenario is to engage you, the reader, in a mock computer/network crisis in your company. For many years communicating with the IT department was not a priority. Most businesses used computers for word processing and simple spreadsheets. Networks were stations on
Rating:Essay Length: 357 Words / 2 PagesSubmitted: November 15, 2009 -
Intercultural Communication
Intercultural communication In this assignment we discover some of the aspects of intercultural communication such as: the reasons for the increase in intercultural, the differences between cultures in nonverbal cues, the likeness of ethical norms between cultures, the definition of cultural homogenization and the need for community building between cultures. The major reasons that intercultural communication has increased "modern means of travel an communication have brought us into contact with virtually the whole world" (Tubbs,
Rating:Essay Length: 735 Words / 3 PagesSubmitted: November 15, 2009 -
Principles of Marketing
The management of the hotel wants to know the opinions of his guests on what facilities he needs to improve and so he can find out what type of customers use his hotel. The research method employed was that of focus groups and questionnaires. Focus groups are small groups selected from border population and interviewed through facilitator-led discussions, for opinions and emotional responses about a particular subject. Focus groups are a common market research tool.
Rating:Essay Length: 797 Words / 4 PagesSubmitted: November 15, 2009 -
Strategic Marketing for Sri Lanka Airlines
This strategic marketing plan focuses on marketing strategies of the SriLankan Airline Strategic Business Unit (SBU), in Sri Lanka. The strategies are concerned with the market, product, pricing, distribution and communication/ promotion strategies for the Srilankan Air Taxi. The time period for the strategic marketing plan for SriLankan airline will take place over 3 years from July 1st 2008 to July 1st 2010. Market strategies for the SriLankan Air Taxi are to employ a multi-market
Rating:Essay Length: 377 Words / 2 PagesSubmitted: November 16, 2009 -
Problem Solution: Global Communications
Problem Solution: Global Communications Global Communications is facing difficult times. In the last three years they have seen their stock decline almost 60%. Competition from local and long distance providers and the entrance of cable companies into the communication arena, has contributed to the decline seen at Global Communication. To correct this, the senior leadership team devised a growth strategy to help Global become more competitive and responsive to its customers. However, a new problem
Rating:Essay Length: 1,196 Words / 5 PagesSubmitted: November 16, 2009 -
Technology and Communications
14/05/07 Technology and the “Big Brother Effect” There is no doubt that the technological advances in recent years have changed the way we live. We are now able to talk to people in any part of the world within six seconds, we can watch events from any country such as the Olympic Games live on television screens in our own living room’s, we can even have interactive video conversations through as small a device as
Rating:Essay Length: 462 Words / 2 PagesSubmitted: November 16, 2009 -
Global Communications
Global Communications is a corporation that is in a transitional period in its life. The industry is changing and Global Communications needs to rise above the rest and become a leader as they have in the past. Many problems arise with becoming an industry leader, but with analysis and hard work Global Communications will become an industry leader not only in communications but an industry leader on how to run a major corporations. Global Communications
Rating:Essay Length: 3,085 Words / 13 PagesSubmitted: November 16, 2009 -
High and Low Context Communication Styles
High and Low Context Communication Styles The “context” is the information that surrounds an event and is strongly connected with the event. The elements that combine together to give meaning to an event are different depending on the culture. High context refers to societies or groups where people have close connections over a long period of time. Many aspects of cultural behavior are not made explicit because most members know what to do and what
Rating:Essay Length: 468 Words / 2 PagesSubmitted: November 16, 2009 -
Bluetooth and Its Impact on Wireless Communication
BLUETOOTH AND ITS IMPACT ON WIRELESS COMMUNICATION Prepared for: BUS 305 August 10, 2006 MEMO TO: Professor McQueeney FROM: DATE: Aug 10, 2006 SUBJECT: Bluetooth and its Impact on Wireless Communication Here is the report you assigned in partial fulfillment of the requirements for BUS 305. The report represents the brief background of Bluetooth technology and how its functions have been applied to benefit the current society. While Bluetooth enhances our wireless communication, it
Rating:Essay Length: 949 Words / 4 PagesSubmitted: November 16, 2009 -
Ebay Marketing
eBay in 2002: The Challenges of Sustained Growth By Group 1 4849198 Mr. Wuttichai 4849073 Ms. Piyanee 4849078 Ms. Salita 4849195 Ms. Rachna Presented to A. James P. Fitzpatrick MGMG509: Strategic Management College of Management, Mahidol University Company Background eBay is The World's Online Marketplace® with a global customer base of 181 million. Founded in 1995, eBay has created a powerful marketplace for the sale of goods and services by a passionate community of
Rating:Essay Length: 1,247 Words / 5 PagesSubmitted: November 16, 2009 -
Megahertz Communications
Megahertz Communications A strategic commitment is “a decision that has a long-term impact and is difficult to reverse, such as entering a foreign market on a large scale.” (p. 399) Megahertz’s strategic commitment was motivated by the long-term growth potential for media and broadcasting in the Middle East, Africa, and Eastern Europe. Their export strategy aimed to provide a turnkey solution to emerging broadcast and media entities, offering to custom design, manufacture, install, and test
Rating:Essay Length: 901 Words / 4 PagesSubmitted: November 16, 2009 -
Informal Communication
Communication in organisations can follow both formal channels; theses are designated by organisational structure and lines of command, and informal channels, known often as the grapevine. Formal communication generally follows the pathways that are outlined in an organisational structure chart. Informal on the other hand has no defined patterns of interaction and is somewhat random. In addition to these formal and informal methods of communication, some scholars have argued that communication can occur in a
Rating:Essay Length: 333 Words / 2 PagesSubmitted: November 16, 2009 -
International Communications
The economic forces have shaped the structure of the global internet into an information society. Free flow of communication has increased and countries like United States infused themselves in the ?development theory? in today times. This type of theory is used to spread message of contemporary living and to shift economic and political models of the West to new independent countries. This is a form of globalization and the internet is key component of this
Rating:Essay Length: 334 Words / 2 PagesSubmitted: November 16, 2009