Marketing Research Essays and Term Papers
1,895 Essays on Marketing Research. Documents 426 - 450 (showing first 1,000 results)
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Environment Quality Research and Development About Air Pollution
Environment Quality Research and Development About Air Pollution A hundred years ago, a book about air pollution would have attracted very few readers. Those that did read it would have felt that it was just about as important as a book about air traffic control, abortion, or pill. Today when the word pollution is mentioned, almost everyone from the child in kindergarten to the octogenarian appreciates that we are talking about a problem affecting all
Rating:Essay Length: 426 Words / 2 PagesSubmitted: December 10, 2009 -
Paying Careful Attention to Research Literature, Critically Discuss the Proposition That Men and Women Talk Differently.
Paying careful attention to research literature, critically discuss the proposition that men and women talk differently. To determine whether women and men talk differently there are three main aspects to be considered; firstly does the language actually differ? How does it differ? and why do women and men talk differently. Evidence for this has stemmed from anthropology, dialectology, sociolinguists and social psychology. There is certainly plenty of evidence of differences between women and men in
Rating:Essay Length: 2,864 Words / 12 PagesSubmitted: December 10, 2009 -
Consumer & Marketing Ethics
CONSUMER & MARKETING ETHICS ARMAMENTS The Arms Trade The arms trade is a very sensitive topic and one that holds many preconceptions regarding the industry, the governments and the companies who produce them. It has turned into a huge trade, which has become very profitable for many companies who manufacture them for their countries, and for many rich governments who sell them to countries where civilians are deprived of simple human rights because of this.
Rating:Essay Length: 380 Words / 2 PagesSubmitted: December 10, 2009 -
Cultural and Political Forces Influence International Marketing Activity.
Cultural and political forces influence international marketing activity. Discuss the impact of these forces and illustrate your answers with examples. Cultural • Language. Will language be a barrier to communication for you? Does your host nation speak your national language? What is the meaning of your brand name in your host country’s language? • Customs: what customs do you have to be aware of within the country? This is important. You need to make sure
Rating:Essay Length: 400 Words / 2 PagesSubmitted: December 10, 2009 -
Nextcard - a Marketing Case Study
Company Overview NextCard was an internet-based provider of consumer credit founded in 1996 with a mission to revolutionize the credit card industry with its online application and approval process. Their product, NextCard Visa, was promoted as the “First True Internet Visa” and was marketed exclusively through the company website. The NextCard Visa could be used for both online and offline purchases and offered product and service enhancements specifically designed for the internet enabled consumer. At
Rating:Essay Length: 570 Words / 3 PagesSubmitted: December 11, 2009 -
The Light Duty Liquid Detergents (ldl) Market
I. Executive Summary Chris Wright, associate advertising manager of Packaged Soaps and Detergents (PS&D) division at Procter and Gamble (P&G) needs to evaluate how to increase the volume of its light duty liquid (LDLs). 3 alternatives for volume growth are considered for analysis based on the market segment (price/ performance/ mildness): (1) introduction of a new brand, (2) product improvement of an existing brand and/or (3) increased marketing expenditures on existing brands. Ultimately he must
Rating:Essay Length: 263 Words / 2 PagesSubmitted: December 11, 2009 -
Weiss Markets Statement of Cf
i. Depreciation and amortization expense is included in the operating section of the cash flow statement because expense reduce net income and therefore must be added back to the net income amount. ii. $72,9 used to purchase new equipment, located in the cash flow from operating activities section. iii. $1,107 from the sale of equipment located in the cash flow from operating activities section. iv. BV = 2,094 (original cost of equipment) - 1,569 (accumulated
Rating:Essay Length: 365 Words / 2 PagesSubmitted: December 11, 2009 -
A Successful Marketing Strategy
More and more individuals have become concerned with their quality of life and have started to become more physically active. Either working out regularly at a fitness facility, developing their own routine at home or becoming a part of an organized sports team, people are exercising for a healthier heart, enjoyment or both. However, the stress of exercise can take its toll on our bodies, especially on our joints. Frank L. VanderSloot, President and
Rating:Essay Length: 1,074 Words / 5 PagesSubmitted: December 11, 2009 -
Benefits of Stem Cell Research
Benefits of Stem Cell Research Medical research has brought to the world many great improvements: cures for numerous types of illnesses, pain medications, and an infinite number of things that have changed the way people look at the scientific side of medical research. Along with the remarkable breakthroughs of medical research comes the cons that have derived from the practice. This includes nerve agents that have been used in chemical warfare. Medical research has the
Rating:Essay Length: 1,341 Words / 6 PagesSubmitted: December 11, 2009 -
Power Markets and Electricity Derivatives
Since the early ‘90s, the electrical energy sector has undergone profound and dramatic changes. More and more countries moved towards the deregulation of their energy sectors, from a regulated and monopolistic industry to one were the market forces of supply and demand determine the unit price of electricity. The first case of energy sector deregulation in Europe was recorded when the United Kingdom with the Electricity Act of 1990 created the Electricity Pool for England
Rating:Essay Length: 576 Words / 3 PagesSubmitted: December 11, 2009 -
Marketing
Marketing Paper All organizations want to know the essential measures needed to compete in today’s business world. Effective management along with strong leadership skills is two elements needed to run a successful company. Along with these elements management needs to be able the make good decisions. In order for any organization to prosper, the marketing strategy must be observed closely, anticipated appropriately, and managed effectively. The focal point of this paper is to define marketing
Rating:Essay Length: 564 Words / 3 PagesSubmitted: December 11, 2009 -
Discuss the Advantages and Disadvantages, to the Participating Countries and the Rest of the World, of Forming a Free Trade Arrangement. China, Japan and Korea Are Now Undertaking Preliminary Research into the Formation of a Free Trade Area. Within China,
With the lowest integrated level in regional economic integration, Free Trade Arrangement (FTA) is applied most frequently, accounting for almost 90% of regional integration. (Hill 2007) Theoretically, all trade barriers both tariffs and non-tariff ones are eliminated in an ideal FTA. However, each member countries are free to determine independent trade policies against nonmember countries. (Hill 2007) Currently, the number of free trade arrangements is proliferating. FTA spread almost all over the world with the
Rating:Essay Length: 2,245 Words / 9 PagesSubmitted: December 11, 2009 -
Probability and Statistics Research Project
Probability and Statistics Research Project Name: Lakeisha M. Henderson ID: @02181956 Spring 2007 Abstract Table of Contents Principle Component Analysis (PCA) Definition……………………………………………………………………….4 Uses of PCA……………………………………………………………………5 Illustrative Example of PCA……………………………………………………5 Method to Determine PCA……………………………………………………..6 Basic Analysis of Variance (ANOVA) Purpose and Definition of ANOVA……………………………………………12 Illustrative Example of ANOVA……………………………………………….12 Risk Based Design Concepts Definition……………………………………………………………………….15 Predictions and Relation to Risk Based Designs……………………………….15 Principle Components Analysis (PCA) Definition: Principal Components Analysis is a method that reduces data dimensionality by
Rating:Essay Length: 3,103 Words / 13 PagesSubmitted: December 11, 2009 -
The Foreign Exchange Market
The Foreign Exchange Market The foreign exchange market is the monetary nexus between countries that makes it probable for global trade to be accomplished more efficiently than barter. Because each nation uses its own monetary unit, people in one nation who want to acquire goods in another nation must replace their own currency for the other to accommodate the business deal. The foreign exchange market is where one countries’ currency is exchanged for another. On
Rating:Essay Length: 1,380 Words / 6 PagesSubmitted: December 11, 2009 -
Marketing
Every how-to book on the market has a different take on the essential elements of a marketing plan. Those geared toward the big corporate crowd communicate in a language few human beings understand. However, the words you use are much less important than how seriously you approach the task. This section outlines the key elements you need to include in your marketing plan. No matter how it's ultimately organized, your marketing plan should be a
Rating:Essay Length: 3,615 Words / 15 PagesSubmitted: December 11, 2009 -
Global Communications Benchmarking - Team a Research
Global Communications Benchmarking -Team A Research The traditional telecommunications industry has fallen on some hard times. The industry has lost market share and financial value. Global Communications has not been spared in this downturn. It has lost market share to the cable television industry and other telecommunications companies, and it now faces low revenues and high labor expenses. To combat these, Global must make some hard decisions about its future. Some of the options include
Rating:Essay Length: 688 Words / 3 PagesSubmitted: December 11, 2009 -
Credit Default Swaps in Emerging Markets
I. Correlation Between Recovery Value and Probability of Default .........................................3 II. An Alternate Methodology: The Cheapest-to-Deliver Bonds for Argentina and Brazil .......4 III. Implication of CDS Spreads for Distressed Emerging Markets ...........................................6 Figures 1. Credit Default Swap in Practice .............................................................................................3 2. Argentine Bonds at Default ...................................................................................................4 3. Default Probabilities using Cheapest-to-Deliver Bonds .........................................................5 4. BrazilЎЇs CDS Spreads in 2002 ................................................................................................5 References...................................................................................................................................7 - 3 - An Alternative Methodology for Proxying Recovery Value in Credit Default Swap
Rating:Essay Length: 1,276 Words / 6 PagesSubmitted: December 11, 2009 -
Dynamic Industries Marketing Plan
Marketing Analysis The target market of Dynamic Industries is the general population of personal computer companies world wide. We have marketed ourselves to those companies by presenting them with information about our product, followed by negotiating a deal with the companies to formulate a strategic alliance with them. We currently have three production plants set up in the United States and two in Europe. Our capacity at this stage for each plant is 60,000 chips
Rating:Essay Length: 735 Words / 3 PagesSubmitted: December 12, 2009 -
Marketing Importance
Marketing Importance The importance of marketing is integral to the success of an organization. The focus of marketing this type of clothing line, to busy, working women that want to look professional and then be able to go straight out to an elegant evening, is important to the organization. A recent study suggests that women “control more than 80% of all consumer purchases and represent more than half of corporate buyers” (TrendSight. 2007). As well
Rating:Essay Length: 446 Words / 2 PagesSubmitted: December 12, 2009 -
Marketing Plan
Marketing Plan -------------------------------------------------------------------------------- Marketing Strategy presented in Question and Answer Format How can MLP be sure the CSOs will want the SRC ? How can MLP make money with a SRC design ? Why would an auto maker want to take a risk on producing the SRC ? How can MLP demonstrate that a market exists ? How big must the random sample of end users be ? Where will the SRC be test marketed
Rating:Essay Length: 3,083 Words / 13 PagesSubmitted: December 12, 2009 -
International Marketing
1.The International marketing is defined as performance of business activities including price, promotions, product and distribution decision and then the task of marketing research is to systematically collect data, process it in to valuable information which is vital for marketing decision. The information of host country on political stability, cultural attributes and geographical characteristic are required for sound for foreign markets. Information on economic general data on level of growth, inflation levels, business cycles and
Rating:Essay Length: 1,688 Words / 7 PagesSubmitted: December 12, 2009 -
Research Paper for Nursing Class
Running head: Correlates of Quality of Life Correlates of Quality of Life in Older Adult Veterans Kumar Achaibar April, 17, 2007 Professor A. Yarcheski, PhD, FANN The Research Process in Nursing 705:390 I. Introduction, Problem Statement, and Definition of Terms 1. Discuss how adequately the research problem statement is described in the introduction to the study? According to Polit and Beck (2004) a research problem statement identifies the nature of the problem, the context and
Rating:Essay Length: 4,313 Words / 18 PagesSubmitted: December 12, 2009 -
Jones Blair - Strategic Marketing Management
This case is discussing the U.S. paint industry and especially the case of Jones Blair Company under the direction of Alexander Barrett. This industry contains almost 600 paints firms and is divided into three broad segments: architectural coatings, original equipment manufacturing coatings, and special-purpose coatings where each segment serves a specific need. Jones Blair Company produces and markets architectural paint and original equipment manufacturing coatings under the Jones Blair brand name. In addition to manufacturing
Rating:Essay Length: 1,100 Words / 5 PagesSubmitted: December 12, 2009 -
Color Theory Research
Color fills our world with beauty. We delight in the colors of a magnificent sunset and in the bright red and golden-yellow leaves of autumn. We are charmed by gorgeous flowering plants and the brilliantly colored arch of a rainbow. We also use color in various ways to add pleasure and interest to our lives. For example, many people choose the colors of their clothes carefully and decorate their homes with colors that create beautiful,
Rating:Essay Length: 4,674 Words / 19 PagesSubmitted: December 12, 2009 -
Ecomics Research
Levi Strauss & Co. Evaluating the Internal Environment Strengths & Opportunities Levi has a reputation for quality products and responsible business practices. Levi has over 5,000 trademark registrations and applications worldwide. Trademarks are created on an ongoing basis. The company regards these trademarks as its most valuable assets because they bring substantial value in marketing of Levi products. Levi offers innovative and upgraded products at attractive price points to multiple consumer segments. Levi sources approximately
Rating:Essay Length: 308 Words / 2 PagesSubmitted: December 12, 2009