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1,895 Essays on Marketing Research. Documents 526 - 550 (showing first 1,000 results)

Last update: August 9, 2014
  • Overfishing Research Paper

    Overfishing Research Paper

    Muizenberg Beach, located about 25 kilometers south of Cape Town, South Africa, is an expansive, white beach with bright blue water and mountains in the background. The shore is gently sloping, with flat, hard sand and moderate waves. Muizenberg Beach is one of the most breathtaking places in all of South Africa. However, here, paradise is not always guaranteed and can disappear in a moment. Recently, a young lifeguard was violently attacked a great white

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    Essay Length: 2,267 Words / 10 Pages
    Submitted: December 21, 2009 By: Victor
  • Marketing-Pizza Industry

    Marketing-Pizza Industry

    Summary Microenvironment The four major competitors, Pizza-Hut, Papa John’s, Domino’s, and Little Ceasers are the market leaders in the take-out pizza industry. Having a strong brand equity in the take-out pizza industry allows a company to gain a significant advantage in the market. Customers in the take-out pizza industry place a high value on the product quality and price of a company. Maintaining a good reputation is very important in this industry for companies because

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    Essay Length: 3,416 Words / 14 Pages
    Submitted: December 21, 2009 By: Max
  • The Boffy Company Marketing

    The Boffy Company Marketing

    The Boffy Company is introducing a new product. Everyone is excited; developers have poured their hearts and souls into development, sales is excited about something new to talk to their customers about, executive management has high expectations of revenue and profit contributions from the product. Public relations will have a field day with the SA solenoids because it is a great product. Everything that the Boffy Company has produced in the past has been very

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    Essay Length: 436 Words / 2 Pages
    Submitted: December 21, 2009 By: Tasha
  • Global Marketing Strategies

    Global Marketing Strategies

    Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought, marketing is an inherently local problem. Due to cultural and other differences among countries, marketing programs should be tailor-made for each country. The opposing view treats marketing as know-how that can be transferred from country to country. It has been argued that the worldwide marketplace has become so homogenized that multinational corporations can market standardized products and services

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    Essay Length: 1,795 Words / 8 Pages
    Submitted: December 21, 2009 By: Mike
  • Washington Mutual Marketing

    Washington Mutual Marketing

    Customers benefit from online marketing in many ways. It is interactive, immediate and provides access to an abundance of comparative information about products, companies and competitors. Marketers also benefits from online marketing. For them, it helps consumer relationship building, reduces costs, increases efficiency, provides more flexibility and is in the form of the Internet, a global medium that enables buyers and sellers in different countries to interact with each other in seconds. Businesses can conduct

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    Essay Length: 392 Words / 2 Pages
    Submitted: December 21, 2009 By: Monika
  • “human Resource Management Advocates the Devolution of People Management from the Human Resource Function to Line Management.However, Research Shows That This Is Difficult to Achieve in Practice (gratton Et Al, 1999.) Discuss Why This Is the Case.Indica

    “human Resource Management Advocates the Devolution of People Management from the Human Resource Function to Line Management.However, Research Shows That This Is Difficult to Achieve in Practice (gratton Et Al, 1999.) Discuss Why This Is the Case.Indica

    CASS BUSINESS SCHOOL CITY UNIVERSITY Human Resource Management “Human Resource Management advocates the devolution of people management from the Human Resource function to line management. However, research shows that this is difficult to achieve in practice (Gratton et al, 1999.) Discuss why this is the case. Indicate what can be done to ensure that line managers take responsibility for the implementation of HR policies and practices.” Human Resource Management advocates the devolution of people management

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    Essay Length: 1,028 Words / 5 Pages
    Submitted: December 21, 2009 By: Jessica
  • Research Design Worksheet

    Research Design Worksheet

    Concept Application of Concept in Scenario Reference to Concept in Reading Identify tools of data analysis Descriptive and inferential statistics: Descriptive statistics allow for gathering and presenting the information in a meaningful way. A good example of the use of descriptive statistics is the initial demographic profiling of target cities in the Coffee Time simulation. In the quest for market expansion of the Coffee Time in South Asian marketplace, Brad Collins of Coffee Time has

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    Essay Length: 2,163 Words / 9 Pages
    Submitted: December 21, 2009 By: Andrew
  • Marketing Strategy

    Marketing Strategy

    Weight? I’m on Atkins Target market: people who want to lose weight Positioning of Atkins: offers a motto what target consumers desire for losing weight. He says” By reducing carbohydrates, our body begins to burn fats and eventually you begin to lose weight”. Atkins’ competition in this market is between some businesses that also encourage different strategies for losing weight such as diet pill and prescription sellers. In this case study, there were also some

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    Essay Length: 464 Words / 2 Pages
    Submitted: December 21, 2009 By: Janna
  • Research and Analysis on Proctor & Gamble (p&g)

    Research and Analysis on Proctor & Gamble (p&g)

    Executive Summary Procter & Gamble (P&G) is a multinational consumer-product company which operates in nearly 80 countries with more than 300 brands. With its core competency in development and commercialization of products and brands such as Pampers, Tide, and Wella which are part of P&G’s 22 billion-dollar brands, P&G has been highly successful in the market with sales of $68 billion and a net profit of $8 billion in 2006. Its aggressive international expansion and

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    Essay Length: 5,166 Words / 21 Pages
    Submitted: December 22, 2009 By: Fatih
  • What Is the Relevance of the Research-Based View of the Firm to Strategic Management in a Global Environment?

    What Is the Relevance of the Research-Based View of the Firm to Strategic Management in a Global Environment?

    What is the relevance of the resource-based view of the firm to strategic management in a global environment? The relevance of the resource-based view of the firm to strategic management in a global environment is the idea that it permits the organization to be seen as a whole. In doing so, the strengths and weaknesses within the firm can be examined. This is done because as stated in the Hunger & Wheelen (2006, 106) text,

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    Essay Length: 456 Words / 2 Pages
    Submitted: December 22, 2009 By: Vika
  • Marketing Strategy of Shopping Center

    Marketing Strategy of Shopping Center

    Executive Summary: This study examines the characteristics, needs and shopping behaviors of residents of Mount Vernon and presents an effective marketing strategy for leasing four store-fronts in the new strip-shopping center to the right occupants for their businesses. The shopping center is located in a community that reflects typical small town of high school-educated, downscale to lower-mid income groups with modest housing. Analysis of the characteristics of the shopping center's prospective customers indicates five distinct

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    Essay Length: 263 Words / 2 Pages
    Submitted: December 22, 2009 By: Jon
  • Soc Research Methods

    Soc Research Methods

    Exam 1 Sociology 4155 Research Methods Answers for Studying 1. Social Scientists try to explain versus describing. They develop better theories. Use scientific method, scientific study of social behavior. 2. Theories-to explain some portion of reality. Because theories contain concepts and concepts are abstractions, all scientific theories also are abstractions. They must make empirical predictions and prohibitions, it must be possible to say what sorts of observations would falsify the theory. 3. Concept-are abstract terms

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    Essay Length: 367 Words / 2 Pages
    Submitted: December 22, 2009 By: Janna
  • Marketing Example of Coca Cola and Pepsi

    Marketing Example of Coca Cola and Pepsi

    Marketing is a very valuable part of a business; some of the most popular examples of companies who use marketing everyday to help boost sales are McDonald’s, Coca-Cola, Pepsi, and M&M’s. These companies are coming up with new ideas everyday to make the pubic what to buy their products. We know these advertisements and love them. I will discuss some of these examples of marketing and explain why I think marketing is so important. I

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    Essay Length: 643 Words / 3 Pages
    Submitted: December 22, 2009 By: David
  • Marketing Analysis - Krispy Kreme

    Marketing Analysis - Krispy Kreme

    Krispy Kreme Doughnuts Incorporates principal activity is to produce and market doughnuts and related items. The operations are carried out through three segments, company stores operations, franchise operations and Krispy Kreme Manufacturing and Distribution. The stores are both retail outlets and highly automated producers of over twenty varieties of doughnuts. The company is a branded specialty retailer, and produces more than three million doughnuts a day. In addition to its Krispy Kreme stores, the company

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    Essay Length: 1,615 Words / 7 Pages
    Submitted: December 22, 2009 By: Mike
  • International Marketing

    International Marketing

    1.0 Executive Summary Saturation of Walkers Snack Foods home market in the UK has encouraged the company’s Executive Directors to examine the option of launching internationally. After analysing the internal and external environment, the decision was taken to launch the Walkers’ brand into East China. China was identified as a significant growth market for foreign branded snack foods. Walkers has put in place a plan to enter the market through Foreign Direct Investment with the

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    Essay Length: 743 Words / 3 Pages
    Submitted: December 22, 2009 By: Kevin
  • Analysis of Newspaper Research Report

    Analysis of Newspaper Research Report

    Analysis of Newspaper Research Report The article, “Rise in Nursery-Product Injuries Baffles U.S. Safety Watchdog”, in bold print in a recent edition of The Wall Street Journal, captured the attention of many readers. The purpose of this paper is to discuss the statistical procedures used in this study, the findings and conclusions used to arrive at this announcement, and the appropriateness of the report. Introduction “Nursery products were involved in 66,400 injuries that sent children

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    Essay Length: 1,061 Words / 5 Pages
    Submitted: December 23, 2009 By: Fatih
  • Marketing Development

    Marketing Development

    Management Development II A manager should, according to myself, among other things have knowledge, be understanding, be able to lissen, be internal motivated and be a leader. Not all managers are leaders. A manager is a title and you then have a certain place and status in the hierarchy of the organisation. Leadership on the other hand is more about human skills and personality. A leader is someone who can communicate and is able

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    Essay Length: 1,705 Words / 7 Pages
    Submitted: December 23, 2009 By: Mike
  • The Challenges of International Marketing

    The Challenges of International Marketing

    The Challenges of International Marketing BY Jay Fankam Baker College 2005-2006 Abstract Regardless of the success of your company on a national scale, to engage yourself in a successful venture outside of your borders requires several critical elements that one must acknowledge and apply with great care. One of those requirements would be to thoroughly research the cultural environment in which you wish to launch your product no matter how popular and indispensable you

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    Essay Length: 1,184 Words / 5 Pages
    Submitted: December 23, 2009 By: Bred
  • Joseph Campbell Research

    Joseph Campbell Research

    From the Bible to the Upanishads, the Koran to the teachings of the Buddha, Greek myth to American Indian folklore, the similarities between beliefs, their borrowed deities, their shared iconography, their reinvented tales and common themes, are all revealed to be so astonishingly interconnected, so obviously cut from the same internal psychological cloth, and so beautifully a part of all cultures, that to wage war in the name of one is to wage war on

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    Essay Length: 1,126 Words / 5 Pages
    Submitted: December 23, 2009 By: Jack
  • Samsung Marketing Report

    Samsung Marketing Report

    I. Positioning Statement Samsung embodies style and technology for the young professional, with its cutting edge design and superior connectivity features. Samsung’s positioning statement is one that asserts its differentiation vis-?-vis other mobile phone providers. In the local market where myriad choices abound, Samsung’s sleek exterior design, accompanied by its selection of soft and hard features, render it an optimal purchase for the young, technologically updated professional. II. SWOT based on primary and secondary research

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    Essay Length: 6,938 Words / 28 Pages
    Submitted: December 23, 2009 By: Mike
  • Marketing Plan for Lonmin

    Marketing Plan for Lonmin

    1. Introduction Lonmin Plc is the world’s third largest primary platinum producer, with a primary listing on the London stock exchange. They have four mines located in South Africa, three in the Marikana area and one in Limpopo province. Lonmin process the concentrate from their mines through their Smelter and Refineries to deliver finished metal to market. 2. Financial Summary 1 § Operating profit for the year amounted to $353 million an increase of

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    Essay Length: 2,392 Words / 10 Pages
    Submitted: December 23, 2009 By: Stenly
  • Marketing

    Marketing

    The American Marketing Association suggests that Marketing is "the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals." Another definition, perhaps simpler and more universal, is the process of moving people closer to making a decision to purchase, use, follow, refer, upload, download, obey, reject, conform, become complacent to another person's, society's or organization's value. Simply, if it doesn't facilitate

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    Essay Length: 492 Words / 2 Pages
    Submitted: December 24, 2009 By: Bred
  • Olivers Market

    Olivers Market

    Oliver’s Markets’ loyal customer base has grown by leaps and bounds due to its philanthropic frequent shopper program. This program has helped it retain customer loyalty. Oliver’s Markets’ was purchased in 1988 by Steve Oliver Maass. Organized as a Subchapter S corporation in 1988, when Steve and Ruth Maass were president and vice president. Its original store is located in Cotati, California. Currently Oliver’s Markets’ driving force is the decision of expansion. For this expansion

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    Essay Length: 1,804 Words / 8 Pages
    Submitted: December 24, 2009 By: Steve
  • Research on Early Father’s and Mother’s Involvement and Child’s Later Educational Outcomes

    Research on Early Father’s and Mother’s Involvement and Child’s Later Educational Outcomes

    In 2004, the British Journal of Educational Psychology releases a report on a research that was conducted by Eirini Flouri and Ann Buchanan dealing with the correlation of early interaction of parents and the future assessment of their children in school. Previous to this article, little research was given to the individual long-term contribution that early parent involvement had in a child’s success in school. Flouri and Buchanan had three particular goals in mind while

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    Essay Length: 829 Words / 4 Pages
    Submitted: December 24, 2009 By: Mike
  • What Are the Distinctive Features of the Perfectly Competitive Model of the Market for Goods and Services? What Are the Implications for a Business Strategy Aimed at Enhancing Profitability?

    What Are the Distinctive Features of the Perfectly Competitive Model of the Market for Goods and Services? What Are the Implications for a Business Strategy Aimed at Enhancing Profitability?

    What are the distinctive features of the perfectly competitive model of the market for goods and services? What are the implications for a business strategy aimed at enhancing profitability? Perfect competition is an idealised market structure theory used in economics to show the market under a high degree of competition given certain conditions. This essay aims to outline the assumptions and distinctive features that form the perfectly competitive model and how this model can be

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    Essay Length: 1,936 Words / 8 Pages
    Submitted: December 24, 2009 By: Bred