Marketing Research Essays and Term Papers
1,895 Essays on Marketing Research. Documents 776 - 800 (showing first 1,000 results)
-
The Euro Currency Market
The Euro Currency Market The European Union's currency, the euro, "is now in use by 12 nations with a total population of 300 million people in an economic zone two-thirds the size of the US economy" (Posen, 2005). According to Posen (2005), since its introduction on January 1, 1999, the euro has been readily accepted both at home and in global capital markets. "Several nations in eastern Europe and around the Mediterranean are eager to
Rating:Essay Length: 1,078 Words / 5 PagesSubmitted: January 21, 2010 -
Emotional Intelligence and Benchmarking Research
Emotional Intelligence and Benchmarking Research The emotional intelligence of a company's decision to lay off workers is dependent on a number of factors including federal law and the presence of an Employee Assistance Program (EAP). The Worker Adjustment and Retraining Notification Act (WARN) requires companies of 100 or more employees give 60 days' notice of mass layoffs of 500 plus, or one third of the total workforce (United States Department of Labor, n.d.). Companies who
Rating:Essay Length: 349 Words / 2 PagesSubmitted: January 21, 2010 -
Ibm Research Paper
Creation of NATO The North Atlantic Treaty Organization (NATO) is a regional defense alliance created by the North Atlantic Treaty. NATO's purpose is to improve the strength, well being, and freedom of its members through a system of collective security. Members of the alliance agree to defend one another from attack by other nations or by terrorist groups. NATO has its head office in Brussels, Belgium.“The North Atlantic Treaty was signed on April 4, 1949,
Rating:Essay Length: 936 Words / 4 PagesSubmitted: January 21, 2010 -
Samsung Electronics Company: Global Marketing Operations
Samsung Electronics Company: Global Marketing Operations 1. What are the ingredients of SEC's corporate turnaround strategy? Samsung Electronics Company originally started as a product-driven company that focused on manufacturing commodity products at lower costs than its competitors. It was established as a top OEM supplier and highly efficient manufacturer of value brands. The “new management initiative” launched by Chairman Kun Hee Lee in 1993 aimed to change SEC’s direction of growth: once costs were under
Rating:Essay Length: 307 Words / 2 PagesSubmitted: January 21, 2010 -
Efficient Market Hypothesis
Stock price as a rule adjusts to new information. A capital market is said to be efficient with respect to an information item if the prices of securities fully reflect the adjustment instantaneously and accurately. In price determination process, at any point of time, the price of a security would reflect the effect of all information relevant to that security. Any new information would lead to an immediate re-adjustment of prices, neutralizing the advantage obtained
Rating:Essay Length: 849 Words / 4 PagesSubmitted: January 22, 2010 -
Marketing Communications Ford
Executive Summary This report highlights the importance of Marketing Communications; the role of Marketing Communications, analysis of the Automobile Industry and the analysis and practical application of Marketing Communication strategies by Ford Motor Co. the report also shows Ford’s Corporate Social Responsibility and the practice of Ethical Marketing. The targeting, segmentation and positioning by Ford are also analyzed. Finally the report provides recommendations on how to improve the marketing communications and suggest strategies that the
Rating:Essay Length: 2,616 Words / 11 PagesSubmitted: January 22, 2010 -
Stem Cell Research
Stem cell research is one of the greatest debate topics of the 21st century. Stem cells are a powerful tool in the fight to save lives. But with so many ethical issues surrounding stem cell research I am in fear that we may loose a powerful asset. In the debate you are about to see myself and a few of my fellow group members are debating on the Con side of stem cell research.
Rating:Essay Length: 562 Words / 3 PagesSubmitted: January 22, 2010 -
The Body Shop, Marketing Mix & the 4 P’s
The Marketing Mix & The 4 P’s The Marketing Mix is the company’s “offer” to its target group. The Marketing Mix consists of the so-called 4 P’s when we talk about physical products like the Body Shops products and the 7 Ps when we talk about non-tangible products - services. It is important for a company to mix the 4/7 Ps in a way that will satisfy its target group. Product They company “body shop”
Rating:Essay Length: 280 Words / 2 PagesSubmitted: January 22, 2010 -
Global Communications Benchmarking Research
Global Communications Benchmarking Research Global Communications is not the only company who had to make serious decisions that would affect not only the company, but the consumers as well. Competition is very high no matter what company it is. Since it is very high, companies need to strategize or perform cost-cutting plans in order for the company to be one of the top. All the companies that we have researched have done generic benchmarking. “Generic
Rating:Essay Length: 5,378 Words / 22 PagesSubmitted: January 22, 2010 -
Application of Digital Marketing to the University of Upnorth
Table of Contents Executive Summary I Introduction 3 1.1 Background of this report 3 1.2 Term of Reference for this report 3 II Current situation of marketing and the Education market 4 2.1 Influence on Marketing from IT Technology 4 2.2 Education Market in the UK 4 2.3 Identification of Target Market segment 7 III Discussion of DIM and Application to University of Upnorth 7 3.1 Summary of current Marketing of the University of Upnorth
Rating:Essay Length: 419 Words / 2 PagesSubmitted: January 22, 2010 -
Case Studymarketing Verses B2c Marketing
: B2B Marketing Verses B2C Marketing Craig Rintoul University of Phoenix EBUS/400 Group ID: PD05BSM01 Stephen Young B.S., M.B.A. September 14, 2006 B2B Marketing Verses B2C Marketing Opportunities Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether it is marketing to consumers or marketing to businesses, it is still just marketing to people. E-commerce is rapidly becoming the new frontier of the 21st century. As a business
Rating:Essay Length: 1,064 Words / 5 PagesSubmitted: January 22, 2010 -
Research Paper on Catcher in the Rye
Holden Caulfield: Dealing With Maturity In J.D Salinger’s Catcher in the Rye, the main character Holden Caulfield is a 17 year old bad boy who goes from school to school and gets kicked out of every single one of them. Despite coming from a wealthy family, he has more problems than a kid coming from a dysfunctional family, where the dad is a dead beat drunk and the mom is a drug addict. Holden
Rating:Essay Length: 1,328 Words / 6 PagesSubmitted: January 22, 2010 -
Marketing: How B2b Differs from B2c
Marketing: How B2B Differs From B2C Marketing b2b v b2c Marketing allows organizations to promote their products or services with the intent of maximizing their profit and gaining consumers’ confidence. In today’s society marketing the correct product/service can be difficult but implementing the marketing process and planning accurately can alleviate potential obstacles. This paper will discuss the meaning of marketing, define business to business (B2B), define business to consumer (B2C), and compare how marketing differs
Rating:Essay Length: 982 Words / 4 PagesSubmitted: January 22, 2010 -
Hp Case Study - Marketing Strategy Class
Feb 22, 2007 Executive Summary Hewlett-Packard (HP) is one of the largest technology companies in the world. Founded in 1939, HP employs nearly 88,000 worldwide, supports 540 sales and administrative offices, and distributes to more than 120 countries. HP is a technology solutions provider to consumers, businesses and institutions globally. The company offers IT infrastructure, global services, business and home computing, imaging and printing. The case study reflects the appraisal of HP’s high performers, internal
Rating:Essay Length: 1,846 Words / 8 PagesSubmitted: January 22, 2010 -
Cultural Change in International Markets
Competitive pressures caused by globalization, deregulation, and discontinuous technological changes seem to have forced many organizations into considering radical change as a way of surviving and growing. A big part of this radical change has to do with accepting and handling cultural differences among other nations. Organizations pursue change to enhance their competitive positions and to grow. Cultural Change Culture changes over time, despite the fact that one of the more important attributes of culture
Rating:Essay Length: 1,266 Words / 6 PagesSubmitted: January 23, 2010 -
Uk Bread Market
British Bakeries is a part of Rank Hovis, the UK’s largest flour milling business, itself a division of Rank Hovis McDougall or RHM Group One Ltd. The core business of British Bakeries is wrapped sliced bread, both branded and retailer own-label, and it supplies about a third of the UK’s plant bread; approximately 16 million loaves each week. The company also produces speciality bread, rolls and baps and morning goods. There are around 450 different
Rating:Essay Length: 500 Words / 2 PagesSubmitted: January 23, 2010 -
Apple Marketing Plan
Table of Contents Executive Summary 5 Marketing Strategy 6 Background 6 Company 6 Products 7 Situational Analysis 7 Market Share 8 Goals 8 Strategy 9 SWOT Analysis 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Customers 12 Competitors 14 Positioning 14 Competitor Market Share 15 Collaborators 15 Role of Partnerships 15 Complimentary Businesses 16 Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 Personal Computer Market 17 New Products 17
Rating:Essay Length: 9,684 Words / 39 PagesSubmitted: January 23, 2010 -
The Product Life Cycle (plc) and How It Is Used in Marketing
The Product Life Cycle (PLC) and how it is used in marketing A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. Introduction Stage In the introduction stage, the firm seeks to build product awareness and develop a market for the product.
Rating:Essay Length: 412 Words / 2 PagesSubmitted: January 23, 2010 -
Stem Cell Research
Introduction The controversy over stem cell research is worldwide, and the question is whether we are we condoning solutions or murder? Throughout the world, the debate continues between finding cures for horrible diseases and stopping the research on ethical grounds. Stem cell research is new biotechnology and should have strict rules and regulations, to provide constant information that it is not going to lead to cloning. This research can provide cures for many diseases
Rating:Essay Length: 1,367 Words / 6 PagesSubmitted: January 23, 2010 -
Crm Constitutes the Heart of Business to Business Marketing
Customer relationship management has become the marketing buzzword of the past two decades with business-to-business firms jumping in, many without really being certain of what they hope to achieve from it, and oftentimes being disappointed with the results. Gummesson (2004) describes CRM as “the values and strategies of relationship marketing with particular emphasis on customer relationships- turned into a practical application.” CRM has become a necessity to successfully and profitability manage customers and a firm’s
Rating:Essay Length: 1,487 Words / 6 PagesSubmitted: January 23, 2010 -
Research Paper: Discipleship
Research Paper: Discipleship Because I became a Christian at an early age, there are many terms and ideas used in the church that I never pondered upon; I simply accepted them. For example, the term “disciple” I identify as one of Jesus’ twelve closest followers, one of the paper characters placed on the felt board during Sunday school. Through my research, I have discovered that while accepting Christ through faith alone grants us salvation, to
Rating:Essay Length: 996 Words / 4 PagesSubmitted: January 23, 2010 -
Macbeth Research Paper
The character Macbeth is one that many would argue as dynamic and round. While the debate of him being complex and developed is plausible, the issue of Macbeth’s character developing throughout the story is a harder concept to accept. The majority agrees that “ambition is a quality within every human being” (“The presence of…”) . Therefore, the idea that Macbeth’s ambition has always existed but hidden within his motives is an explanation to why it
Rating:Essay Length: 1,521 Words / 7 PagesSubmitted: January 23, 2010 -
Research Paper (controversy with High School Students Playing Professional Sports Directly After Graduating)
The NBA has been known for being an enormous source of entertainment throughout the world. It provides the world with the excitement of professional basketball games throughout the United States and even in foreign countries. The NBA is famous for signing the greatest basketball players who graduate from college or come straight out of high school. Fortunately, the NBA has changed its policy as of June 26th 2005 by enforcing a new age limit rule,
Rating:Essay Length: 1,776 Words / 8 PagesSubmitted: January 24, 2010 -
Stem Cell Research
Who would give up their cars, especially those living in the suburbs? However, thousands of people mourn the tragedies that occur on the roads every year. How many individuals can go without all the time-saving unrecyclables they use every day? Yet no one wants landfills in his/her area. Patients commend technological innovations in healthcare for early diagnosis. But they get very concerned when hearing about some of the possible side effects from medical advances. People
Rating:Essay Length: 1,324 Words / 6 PagesSubmitted: January 24, 2010 -
Branding in Product Marketing
Brand is defined as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. Branding is important
Rating:Essay Length: 477 Words / 2 PagesSubmitted: January 24, 2010