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2,384 Essays on Marketing Strategy Plan Ukce. Documents 376 - 400 (showing first 1,000 results)

Last update: July 20, 2014
  • Tata Nano - Strategy, Impact on the Automobile Industry

    Tata Nano - Strategy, Impact on the Automobile Industry

    Cost Management and Strategy used The great wonder car by Tata’s has stunned the entire world. Critics who often said that it was not possible to make a car at a price below $3000 were taken to a back sit when Ratan Tata the chairman of Tata Motors unveiled this car in New Delhi at a price of $2500. Since then it has been in lime light and has been making news in the auto

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    Essay Length: 1,078 Words / 5 Pages
    Submitted: November 16, 2009 By: Fatih
  • Strategies to Develop Strategy

    Strategies to Develop Strategy

    Critically discuss the approaches to developing strategy. Is there evidence in today's business world to suggest there is one best way? The purpose of this essay is to critically discuss and evaluate the different approaches to develop strategy outlining their main characteristics. Strategy not only defines the direction of an organization to be taken, the term is vast and there is more than one definition or view coming from different directions. Today's business environment is

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    Essay Length: 521 Words / 3 Pages
    Submitted: November 16, 2009 By: Tasha
  • Six Priorities That Make a Great Strategic Plan

    Six Priorities That Make a Great Strategic Plan

    I. Summary: Article 9. Lippitt, Mary Burner. "Six Priorities That Make a Great Strategic Plan." Journal of Business Strategy (Jan.-Feb. 2003): 21-24. Rpt. in Annual Editions. Ed. Fred H. Maidment. 13th ed. Management 05/06. Dubuque: McGraw, 2005. 54-57. When a company is not successful in prioritizing, it is more likely to fail or fall behind in competition. Lippitt’s “Six Priorities That Make a Great Strategic Plan” explains the best way a business can prioritize its

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    Essay Length: 769 Words / 4 Pages
    Submitted: November 16, 2009 By: Artur
  • Three Plans for Reconstruction

    Three Plans for Reconstruction

    Analysis of the Three Plans for Reconstruction The American Civil War, lasting from 1861-1865, was the most severe military conflict the country had seen; it involved the United States of America (the Union), and eleven secessionist Southern states (the Confederate States of America). The war was the upshot of decades worth of political, social, and economic conflict between the agricultural South, which produced mainly cash crops such as cotton, tobacco, and sugarcane, and the

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    Essay Length: 386 Words / 2 Pages
    Submitted: November 16, 2009 By: Bred
  • Strategic Marketing for Sri Lanka Airlines

    Strategic Marketing for Sri Lanka Airlines

    This strategic marketing plan focuses on marketing strategies of the SriLankan Airline Strategic Business Unit (SBU), in Sri Lanka. The strategies are concerned with the market, product, pricing, distribution and communication/ promotion strategies for the Srilankan Air Taxi. The time period for the strategic marketing plan for SriLankan airline will take place over 3 years from July 1st 2008 to July 1st 2010. Market strategies for the SriLankan Air Taxi are to employ a multi-market

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    Essay Length: 377 Words / 2 Pages
    Submitted: November 16, 2009 By: Vika
  • Management Planning and Ethics

    Management Planning and Ethics

    Running Head: MANAGEMENT PLANNING AND ETHICS PAPER Management Planning and Ethics Paper Laureano Fernandez University of Phoenix Management 330 Professor Carlos Avila December 28, 2005 Work Session 3 Management Planning and Ethics Paper Today’s business culture is highly composed of a competitive spirit, were business is conducted by management’s brains and brute force. Yes, it is a fact! Organization must be willing to outgun, and outsmart their competitors. To win in this business culture, organizations

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    Essay Length: 1,344 Words / 6 Pages
    Submitted: November 16, 2009 By: Fonta
  • Strategy of Noble Company

    Strategy of Noble Company

    Oil drilling industry had two inherent risks. One was financial risk that was derived from intensive capital requirement and cyclic fluctuation. The other was operating risk that was involved with employeesЎЇ hazardous working environment below the earth. In spite of these serious risks, Noble Corporation (Noble), one of the major drilling companies, did not, however, regard these risks as threats to its operation, but considered them opportunities for competitive strategies. First of all, Noble extraordinarily

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    Essay Length: 780 Words / 4 Pages
    Submitted: November 16, 2009 By: Tasha
  • Ebay Marketing

    Ebay Marketing

    eBay in 2002: The Challenges of Sustained Growth By Group 1 4849198 Mr. Wuttichai 4849073 Ms. Piyanee 4849078 Ms. Salita 4849195 Ms. Rachna Presented to A. James P. Fitzpatrick MGMG509: Strategic Management College of Management, Mahidol University Company Background eBay is The World's Online Marketplace® with a global customer base of 181 million. Founded in 1995, eBay has created a powerful marketplace for the sale of goods and services by a passionate community of

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    Essay Length: 1,247 Words / 5 Pages
    Submitted: November 16, 2009 By: Tommy
  • Starbucks Strategy

    Starbucks Strategy

    TASK-1 The Internet is the hot topic these days and use of music on the web presents new issues to owners, users, and lawyers. Music is being most popular via internet. Internet plays a important role in popularity of music. Music on the Internet involves the same two important copyrights that affect most other commercial users of music: performing rights and recording (or mechanical) rights. However, they are applied differently. Performance and recordings overlap when

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    Essay Length: 589 Words / 3 Pages
    Submitted: November 16, 2009 By: Anna
  • Business Plan

    Business Plan

    South Orchard Retirement Home 1002 Sunny Lane• San Antonio TX•78201 Business Plan Michelle Lumia Dylan England Nathen Bottrell Nicola Kakish Ray Nowden South Orchard Retirement Home 1002 Sunny Lane• San Antonio TX•78201 Dear John Smith, We would like to present to you our business plan in request of financial support. We would like to open a retirement home that will provide an easier way of living for the elderly and retired. This home will provide

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    Essay Length: 4,571 Words / 19 Pages
    Submitted: November 16, 2009 By: Bred
  • Bellsouth Diversity Plan

    Bellsouth Diversity Plan

    Bellsouth: Diversity Plan Bellsouth has a philosophy of how they have exceeded their diversity plan of action for employees. It is stated as follows 1. "Bellsouth has a rich heritage of diversity spanning all aspects of our business. We believe that diversity- and fostering an inclusive workforce- is not only the right thing to do, it is also critical to maintaining a competitive advantage in today's global marketplace". "At Bellsouth, we define diversity as the

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    Essay Length: 802 Words / 4 Pages
    Submitted: November 16, 2009 By: Kevin
  • Financial Theories and Strategies

    Financial Theories and Strategies

    Financial Theories and Strategies Paper FIN 554 February 15, 2005 Introduction Financial theories are the building blocks of today’s corporate world. “The basic building blocks of finance theory lay the foundation for many modern tools used in areas such asset pricing and investment. Many of these theoretical concepts such as general equilibrium analysis, information economics and theory of contracts are firmly rooted in classical Microeconomics” (Oaktree, 2005) This paper will define and discuss five

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    Essay Length: 1,533 Words / 7 Pages
    Submitted: November 16, 2009 By: Tommy
  • Gap Analysis - Marketing

    Gap Analysis - Marketing

    Apply Gap analysis model to a Fine Dining Restaurant or Hotel Service used by you as a customer. Gap analysis is done to map the gap which exits between implied & specified customer requirements and existing process In a restaurant, in Gurgaon, we went in to have lunch. The restaurant was a well heeled restaurant and the prices indicated that it certainly was catering to the upper to upper middle class. A study of the

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    Essay Length: 257 Words / 2 Pages
    Submitted: November 17, 2009 By: Yan
  • America online Strategy Analysis

    America online Strategy Analysis

    Case: America Online Inc., Topic: Strategy Analysis Prior to 1995, AOL was so successful in the commercial online industry relative to its competitors CompuServe and Prodigy primarily because of its pricing rate structure which was the easiest for customers to understand and plan for ahead of time. CompuServe and Prodigy offered the same pricing as AOL for its standard service, but, charged additional fees for premium services and downloading which made it more difficult for

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    Essay Length: 427 Words / 2 Pages
    Submitted: November 17, 2009 By: Monika
  • The Marketing Mix

    The Marketing Mix

    The Marketing Mix There are many items or situations that require a well-balanced mixture in order to be successful. For instance, a cake mix requires a specified amount of each item, otherwise the cake might be too sweet or just not good at all if the ingredients aren’t mixed right. The same is true with marketing. Marketing requires a good mixture in order to be successful in the final sale of the product at a

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    Essay Length: 1,187 Words / 5 Pages
    Submitted: November 17, 2009 By: Kevin
  • Evaluate Intel's Shift in Strategy Under Ceo Craig Barrett and New Ceo Paul Otellini

    Evaluate Intel's Shift in Strategy Under Ceo Craig Barrett and New Ceo Paul Otellini

    5. Evaluate Intel’s shift in strategy under CEO Craig Barrett and new CEO Paul Otellini. Craig Barrett’s strategic focus was on innovation and R&D. He aggressively built new businesses thru acquisitions and internal ventures, to the tune of $12 billion. Under his leadership, Intel entered a myriad of new markets – wireless, networks, communications, and online services. In 1999, he changed the corporate mission statement. Intel went from “being the preeminent supplier to the new

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    Essay Length: 750 Words / 3 Pages
    Submitted: November 17, 2009 By: Monika
  • Strategic Planning Tools

    Strategic Planning Tools

    STRATEGIC PLANNING TOOLS Strategic planning may be characterized as a systematic effort to produce fundamental decisions and actions that shape and guide what a business organization is, what it does, and why it does it. The objective of strategic planning is to develop a map by which to manage an organization's positioning. Although some would suggest that strategic planning has lost some of its effectiveness, most managers continue to recognize the need for effective strategic

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    Essay Length: 499 Words / 2 Pages
    Submitted: November 17, 2009 By: Andrew
  • Singtel Broker Report Asian Capital Markets October 2007

    Singtel Broker Report Asian Capital Markets October 2007

    Singapore Telecommunications SingTel Ltd Reuters: STEL.SI Bloomberg: ST SP Exchange: STI Ticker: SGT.SG Regional growth attraction BUY Singtel Performance Highlights SingTel reported 1Q operating revenue of S$3,567m (+10.5% yoy) and net profit of S$927m (+10.4% yoy). Moreover, EBITDA increased to S$1,769m (+9.2% yoy). Its main subsidiaries SingTel and Optus saw slower single digit growth compared to its regional associates which contributed to the strong performance with a recent acquisition of WARID Telecom from Pakistan.

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    Essay Length: 996 Words / 4 Pages
    Submitted: November 17, 2009 By: Steve
  • Global Marketing

    Global Marketing

    New and improved products are developed almost daily, they are launched in the marketplace in hopes that the product will be accepted and purchased, the fate of any product is determined by consumers through their acceptance and purchase or rejection of the product. New product introductions are becoming more and more expensive and the product success rate is less than in previous years. The number of promotion methods to choose from can be overwhelming, and

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    Essay Length: 399 Words / 2 Pages
    Submitted: November 17, 2009 By: Yan
  • McDonald’s Business Strategy

    McDonald’s Business Strategy

    A key element of McDonald’s strategy since the beginning has been the policy of the company to own all property on which a McDonald’s outlet was built, regardless of whether that location was franchised or company-owned. Rental income varies from property to property, but it has been estimated that McDonald’s generates more money from its rent than from its franchise fees. McDonald’s real estate holdings and rent generated from these holdings are an important component

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    Essay Length: 858 Words / 4 Pages
    Submitted: November 18, 2009 By: Max
  • Marketing Assignment's Kudler Fine Foods

    Marketing Assignment's Kudler Fine Foods

    Running head: Marketing Assignment – Kudler Fine Foods Marketing Assignment – Kudler Fine Foods Marketing Assignment – Kudler Fine Foods It is every business’ dream to increase their profitability through the expansion of their products or services. The growth of a business is a sure sign of a business’ success. Kudler Fine Foods, a specialty food store, is interested in expanding the services available at its stores. It currently offers in-store parties and cooking classes.

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    Essay Length: 915 Words / 4 Pages
    Submitted: November 18, 2009 By: Mike
  • It Strategy-Movius

    It Strategy-Movius

    INTRODUCTION About Movius Movius interactive corporation is a leader in messaging, collaboration and mobile media solutions for service providers and enterprise customers globally. Movius solutions include a full suite of value-added services that includes messaging platform as well as different applications for messaging and collaboration. Voice mail, video mail, unified messaging, SMS, MMS, conferencing and video conferencing are some of their key offerings along with Mobile IM. The company has about 600 staffs across the

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    Essay Length: 2,356 Words / 10 Pages
    Submitted: November 18, 2009 By: Jon
  • Staffing Plan Paper

    Staffing Plan Paper

    Staffing Plan Paper Intro Staffing is one of the most important things that an organization can do to bring success to the company. Without experienced manpower there are no completed tasks, or quality customer service. If a company hopes to hire qualified individuals, they must be aggressive, and plan a head in order to know the staffing needs of the organization. Body Before we can begin the staffing plan process, we must first answer a

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    Essay Length: 740 Words / 3 Pages
    Submitted: November 18, 2009 By: Fatih
  • Customer Service Strategies

    Customer Service Strategies

    TAFE Liverpool College Institute Faculty of Business Assignment Cover sheet Course name: Business Diploma Module Name: Develop Teams and Individual Assignment Tittle: Kendall’s Case Study Student’s Name: Farhana Abdullah Teacher’s Name: Mr Munari Case Study 1) What method of analysing supervisors training needs and what methods of training would you suggest for Kendalls’ supervisory training program? Kendall Department store was established in 1903. It is a very successful business now currently having 22 stores, with

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    Essay Length: 4,607 Words / 19 Pages
    Submitted: November 18, 2009 By: Mikki
  • Action Research Plan

    Action Research Plan

    Action Research Plan We all want our students to do their best. In today’s world where standardized testing can greatly impact not only the student’s life, but also the teacher’s job, the question arises concerning the optimal time to teach students reading, writing, language arts, social studies, science, and math. Does the time of day effect how well a student learns? Is morning or afternoon more compatible with analytical thinking? What about creative thinking? To

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    Essay Length: 862 Words / 4 Pages
    Submitted: November 18, 2009 By: Jon