Marketing Essays and Term Papers
1,386 Essays on Marketing. Documents 776 - 800 (showing first 1,000 results)
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Marketing Research Report on a Multiplex
TABLE OF CONTENTS Introduction Pg 3 Establishment of a Catchment Area Pg 5 Expected Pattern of Usage Pg 7 Research Process Pg 8 Questionnaire (primary data collection) Pg 11 Limitations of the Research Process Pg 14 Competitor Analysis Pg 15 Fee Structure Pg 16 Conclusion Pg 18 Bibliography Pg 19 INTRODUCTION: Canterbury: Canterbury can justifiably be said to be one of the most famous cities in all of Kent. Though geographically its size should
Rating:Essay Length: 1,678 Words / 7 PagesSubmitted: March 14, 2010 -
Quality of Cars in Today’s Market
Quality of Cars in Today's Market In today's society, transportation is becoming a bigger factor in everyday living. People need transportation to get to work, school, events, or even to visit a friend or family member. In order to visit these places, transportation is offered through buses, airplanes, trains, or automobiles. However when considering everyday life transportation, automobiles are by far the most popular way to travel; but how do you know which car to
Rating:Essay Length: 1,192 Words / 5 PagesSubmitted: March 14, 2010 -
Market Segmentation
Market Segmentation The final stage of the twentieth-century market in America has been characterized as "market segmentation." Fully developed in the 1970s and 1980s, firms sought competitive advantage through the use of demographics and psychographics to more accurately pinpoint and persuade consumers of their products. Price was determined not so much by how cheaply something could be sold, but more by the special value a particular market placed upon the goods, independent of production costs.
Rating:Essay Length: 778 Words / 4 PagesSubmitted: March 14, 2010 -
Pepsi/coke Market Conditions
Current Market Conditions Paper Productivity Coca is always looking for ways to improve their productivity to stay a top notch competitive in the market of soft drinks. Currently Coca is introducing a new system call MC9000. Coca-Cola's deployment of Symbol's flagship MC9000 mobile computers across EMEA operations is part of a strategic initiative to improve the efficiency, productivity and customer service delivered by its mobile workforce. The Symbol mobility platform replaces a range of working
Rating:Essay Length: 1,695 Words / 7 PagesSubmitted: March 15, 2010 -
Marketing Research Proposal on Baja Fresh
Summary The Local Store Marketing Research Project will allow Baja Fresh to understand its customers and the local trading area. This is an attempt to bring more customers to Baja Fresh and get them to come back more often. Background The LSM program that will be conducted is an effective way to solve specific problems such as poor visibility for the Baja Fresh restaurant. The LSM program will help get the Baja Fresh name out
Rating:Essay Length: 378 Words / 2 PagesSubmitted: March 15, 2010 -
Marketing Paper
Executive Summary This report provides an analysis and evaluation of the current and prospective marketing plan of the Xbox 360. Methods of analysis include marketing objectives, target market areas, a marketing mix and an overview of the product, which all can be found in the Table of Contents section of this report. The report finds that the prospects of the company can greatly increase if it is done right. The Xbox 360 is the second
Rating:Essay Length: 1,456 Words / 6 PagesSubmitted: March 16, 2010 -
Motivation in Marketing
The product that I recently bought was the MacBook, the Apple laptop. At the time I bought it, I have such a high level of drive that arouses me to satisfy the needs. I finally decide to reduce the tension, occurs from the discrepancy between my present state (of not having it) and my goal (owns a notebook), by buying it. The motivation I had then resulted from my needs, both utilarian and hedonic. On
Rating:Essay Length: 476 Words / 2 PagesSubmitted: March 16, 2010 -
Ecommerce and Marketing Strategy
Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology
Rating:Essay Length: 4,477 Words / 18 PagesSubmitted: March 16, 2010 -
L’oreal: Conquer the Market of Shampoo
FROM SCIENCE TO BEAUTY L'Oréal's research facilities in France, the USA, and Japan bring together more than 3,000 scientists and research staff. Their discoveries are published in leading scientific journals. L’Oréal’s innovations are patented, creating some 586 patents in 2004 alone. Our methodologies for evaluating the safety and efficacy of ingredients and finished products, product evaluation and claim substantiation are recognised by the international scientific community. L’Oreal Paris products are the result of the following
Rating:Essay Length: 5,036 Words / 21 PagesSubmitted: March 16, 2010 -
Trudental Marketing
TruDental Marketing Strategy and Tactical plans. Contents 1. Background Analysis 2. Introduction 3. Marketing Objectives 4. Marketing Strategies 5. Marketing tactics and Plans 6. Budget 7. Summary and conclusion 1. Background analysis The 2005 and 2006 have been educational years for TruDental where by the company had to go through a complicated process of trials and errors to find out what works and want does not as far as the processes, services, benefits and the
Rating:Essay Length: 1,820 Words / 8 PagesSubmitted: March 17, 2010 -
B2b Vs. B2c Marketing Stratigies
B2C vs. B2B Marketing Differences Business-to-business and business-to-consumer electronic commerce models approach marketing strategies differently. Marketing strategies and tactics are important to maximizing the marketing capabilities of an organization to the targeted market. The marketing approach for business-to-business is based on building relationships. While the marketing approach for business-to-consumer is much more aggressive. Although business-to-business and business-to-consumer have different marketing strategies, but they both have a common goal; convert prospects into customers. The American Marketing
Rating:Essay Length: 974 Words / 4 PagesSubmitted: March 17, 2010 -
Kudler Fine Foods Market Research
Kudler Fine Foods Kudler Fine Foods is a local upscale specialty food store with three locations in the San Diego area. Each of these stores is located in a fashionable shopping center with nearly 16,000 s.f. of retail space. These stores offer the very best domestic and imported products from organic produce to specialty meats. After experiencing substantial growth, Kudler Fine Foods is now interested on increasing the loyalty and profitability of its consumers through
Rating:Essay Length: 820 Words / 4 PagesSubmitted: March 17, 2010 -
Washington Mutual Marketing Plan
A Marketing Success Story   Background: Browse the papers or search the internet today for Washington Mutual Bank, and most of what you'll find is bad news about the poor condition of the bank. Stocks have fallen from a high this year of $46.38 to $14.10. (Quote, 2007) Yet Washington Mutual Inc.'s (WaMu) marketing stories and strategies over the past five years are riddled in success. Washington Mutual Bank opened its doors on September 25,
Rating:Essay Length: 770 Words / 4 PagesSubmitted: March 18, 2010 -
Marketing Analysis
Marketing is a very general term that refers to the commercial functions involved in transferring goods and services from a producer to a consumer. It is commonly associated with endeavors such as branding, selling, and advertising, but it also encompasses activities and processes related to production, product development, distribution, and many other functions. Furthermore, on a less tangible level, marketing facilitates the distribution of goods and services within a society, particularly in free markets. Evidence
Rating:Essay Length: 5,937 Words / 24 PagesSubmitted: March 18, 2010 -
What the Mba Marketing Degree Means to Me
My mother taught me the value of education and goals of personal achievement. She proved many times that through advanced education new opportunities would become available with financial rewards. As an immunohematologist, continued education was not required to obtain a promotion or increase in salary. Instead, tenure was the basis of these rewards. It was during my first industry position when I started to understand my mother’s teachings and why I must receive a master’s
Rating:Essay Length: 388 Words / 2 PagesSubmitted: March 19, 2010 -
Nyiit Managerial Marketing Wright Food Task 3
INTEROFFICE MEMORANDUM TO: Susan Reichert, VP of marketing, Wright Foods FROM: Rajeev Sharma SUBJECT: La Fresh Brand Evaluation/Recommended Promotion Strategy Introduction Wright has a great all natural product in the form of La Fresh for the quality conscious consumers. Wright should use this unique feature of the product to further promote it. Evaluation of the La Fresh Brand La fresh is being promoted to extend the century old legacy associated with the name Wright,
Rating:Essay Length: 398 Words / 2 PagesSubmitted: March 19, 2010 -
Non-Profit Marketing Plan
I. Executive Summary Grief Counseling Center (GCC) is a non-profit organization established to provide counseling services for individuals who are suffering the loss of a family member. Services will be provided at a nominal fee. The Founder of GCC not only believes in the need for this service, but also is willing to devote his time and money to help those suffering from grief. Grief Counseling Center provides mental health services for a diversified clientele.
Rating:Essay Length: 1,792 Words / 8 PagesSubmitted: March 19, 2010 -
Sociology - Observation of Marketing
Rick Kurtz Observation Of Marketing There are a few physical essentials that all people need in order to survive. These necessities are food, water, and shelter. I do believe however a strong argument could be made for the psychological needs of humans, without which the will to live may in itself cease. However for the sake of argument let’s say that the requirements for life are food, water, and shelter. As such, one would expect
Rating:Essay Length: 309 Words / 2 PagesSubmitted: March 20, 2010 -
Frictionless Ecommerce Is a Myth. Do You Agree? What Are the Implications for Marketers of Your Conclusions?
FRICTIONLESS ECOMMERCE IS A MYTH.” DO YOU AGREE? WHAT ARE THE IMPLICATIONS FOR MARKETERS OF YOUR CONCLUSIONS? E-commerce is the most rapidly expanding sector of the economy throughout the world so far this century. Its growth is exponential with the internet population taking less than a year to double in some countries while it has taken the world population just under 40 years to double in size (Reynolds 2002). E-commerce can be technically defined as
Rating:Essay Length: 2,590 Words / 11 PagesSubmitted: March 20, 2010 -
Anheuser-Busch Companies, Inc. Marketing
Table of Contents Executive Summary 4 Mission Statement 5 Organizational Structure 5 Marketing Objectives 6 Situational Analysis 7 Developing a Marketing Strategy 8 Societal, Ethical, and Consumer Issues 9 Consumer Analysis and Target Market Strategy 10 Product Planning 13 Distribution Planning 15 Promotion Planning 16 Price Planning 16 Integrating and Analyzing the Marketing Plan/Revising the Marketing Plan 17 Conclusion 19 Executive Summary Anheuser-Busch Companies, Inc. would like to introduce a new marketing plan for Budweiser
Rating:Essay Length: 4,741 Words / 19 PagesSubmitted: March 20, 2010 -
Puma Marketing Project
Introduction: With a hallmark of mixing it up, PUMA has a top 10 position in the global sporting goods market. We have distinguished ourselves from the competitive landscape and strengthened our hold in our consumer's life. Puma has risen fast to attain sixth place in the global sportswear market, doubling its annual profits in one year. Dedicated to delivering cutting edge products and a long-term growth plan are key drivers in our longevity which result
Rating:Essay Length: 397 Words / 2 PagesSubmitted: March 20, 2010 -
Marketing and Sales: Conflict and Cooperation in Consumer Product Organizations
Some might consider sales and marketing synonymous, one task split into two. However this could not be further from the truth. Sales are activities that lead to closing the deal and signing an agreement or contract. Marketing is the courses of action implemented to reach and persuade prospects (Lake, n.d.). The relationship between these two departments is analogous to the sibling rivalry of Siamese twins, joined at the hip and constantly arguing. Different in culture
Rating:Essay Length: 1,246 Words / 5 PagesSubmitted: March 20, 2010 -
Internet Market Entry into South Korea
Introduction The basis of this report was to identify a suitable target market that would be best suited to launch Jet.net. On considering many potential candidates, South Korea has been identified as the country to export this service to. The main body will include an analysis of how suitable Jet.net is for the selected market by exploring its existing broadband market and information required for market entry. Market Analysis The broadband market in South Korea
Rating:Essay Length: 2,396 Words / 10 PagesSubmitted: March 20, 2010 -
Hyatt Hotels Marketing Strategies
The Hyatt Corporation was founded by Jay Pritzker in 1957. The first hotel purchased was located in Los Angeles, California. Hyatt is a management company that runs the operations of each hotel even though most of the Hyatt hotel properties are privately owned. They currently have two hundred sixteen hotels around the world and recently purchased one hundred forty three AmeriSuite hotels which were renovated and are being operated under their new name, Hyatt Place.
Rating:Essay Length: 3,024 Words / 13 PagesSubmitted: March 20, 2010 -
Marketing Plan Billabong
Executive Summary In the world there are 194 countries and Billabong has sold their product over 100 countries, the major regions are the North America, Australasia and Europe. There are several smaller regions that are selling products of Billabong, such as Australia, New Zealand, Singapore and more (Billabong n.d.). Billabong has been recognised in Australian and most in European countries for more than 10 years in the boardsports industry, yet Billabong has a limited consumer
Rating:Essay Length: 6,962 Words / 28 PagesSubmitted: March 20, 2010